Digital Marketing Agency

Our goal: Boost the profitability of your business

We help companies scale their revenue through acquisition and retention strategies, artificial intelligence and cutting-edge technology. If you’re after mile-long reports full of vanity metrics, we’re not for you. If you want to sell more, let’s talk.

We have worked in 16+ countries

Your strategic partner in the digital world

We don’t waste time on useless post-its or mile-long reports nobody reads. We get straight to the point: thinking, executing and adapting a strategy that makes sense for your business. Action, not bureaucracy.

Let’s start executing

Some of our clients

Digital marketing services

We give brands visibility to build business

01View service →

Estrategia de Marca

Si ya tienes una marca, pero nadie la entiende, recuerda esto: lo que no se comunica, no existe. Tomamos tu branding y lo convertimos en una estrategia de marketing que posiciona, genera autoridad y hace que te elijan. Mensaje claro, presencia fuerte y campañas que venden. Nada de teorías, todo acción.

  • Autoridad
  • Notas de prensa
  • Reputación
  • Campañas de impacto
  • Branded Content
02View service →

SEO / GEO / AIO

No hacemos SEO para verte en la página #1 de Google (que no está mal, pero eso es de 2020), hacemos SEO para que vendas más. Posicionamos tu marca donde importa: en Google, ChatGPT, YouTube y más. Nada de humo, solo resultados que escalan tu negocio.

  • SEO
  • ChatGPT (LLM’s)
  • SEO en YouTube
  • SEO Local
  • Linkbuilding
  • SEO en TikTok
03View service →

Performance & Paid Media

Cada euro en anuncios tiene que multiplicarse, no desaparecer. Creamos campañas con ROAS positivo desde la estrategia hasta el copy. Datos, pruebas y ajustes constantes. Rentabilidad, no ad spend sin control.

  • Meta Ads
  • SEM / PPC
  • TikTok Ads
  • YouTube Ads
  • Instagram Ads
  • LinkedIn Ads
04View service →

Experiencia de usuario / CRO

No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.

  • CX
  • UI/UX
  • Heatmaps
  • A/B Testing
  • UX Copy
  • CRO
05View service →

Soluciones a medida

Cuando ninguna herramienta de las de siempre te encaja, la construimos. Creamos productos, software y automatizaciones a medida que resuelven problemas reales de tu negocio: ahorrar horas, ordenar tus datos, integrar tus sistemas y atender mejor a tus clientes. La tecnología —IA incluida— al servicio de tu cuenta de resultados, no al revés.

  • Automatización de procesos
  • Herramientas internas
  • Dashboards de datos
  • Portales de cliente
  • Integraciones
  • Asistentes
06View service →

Diseño / Desarrollo web

Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.

  • Landing pages
  • Webs corporativas
  • Web APP’s
  • Dashboards
  • e-commerce

Why do so many brands trust our agency?

Are you talking to other agencies? Well… we’re sorry.

3 real reasons why we’re different from the rest.

The Palo Seco team celebrating with the YouTube silver play button
Pedro, CEO of Palo SecoHow can we help you?
Let’s talk
  1. Always one step ahead

    1. We set the trends and lead on innovation

    We don’t do the same old marketing. We’re pioneers at optimizing on platforms where others don’t even know it’s possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.

  2. We live marketing… and we teach it

    2. Leaders in Marketing, AI and UX

    We don’t just apply what we know: we teach it, we prove it and we share it. We’re educators with more than 500,000 followers, Pedro and Oscar teach at universities like the UPC, EAE Business School and the UPV, and we run our own academy with 2,000+ members.

  3. Allied with the leading software

    3. We partner with the most TOP brands

    We’re official partners of the industry’s most recognized software, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, more solid integrations and more reliable results.

How we work

A no-fluff method, step by step

No black boxes. This is how we turn your investment into results, from start to finish.

Step 01

No-filter audit

We analyze your real situation with data, not fluff. We spot where you are losing money and where the opportunity no one has told you about is.

  • Data
  • Diagnosis
  • Opportunity
Step 02

Tailored strategy

We map out the plan: channels, priorities and measurable goals. No templates or «proprietary methodologies» hiding smoke: exactly what your business needs.

  • Plan
  • Channels
  • KPIs
Step 03

Straight-up execution

We get to real work. Fewer meetings and slides, more doing. Every action we launch has a goal behind it.

  • Execution
  • Focus
  • Speed
Step 04

Measurement and data

We measure everything we move. If it does not impact your bottom line, it does not count. Numbers rule over opinions.

  • Analytics
  • ROI
  • Transparency
Step 05

Continuous optimization

We double down on what works and cut what does not. The process never stops: each month we squeeze a bit more out of your investment.

  • Iteration
  • Scaling
  • Improvement

Case studies

The success case is our goal

Case study

SEO, SEM, UX, CRO

Caso de éxito: Zona F

Zona F

Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.

View full case

What we achieved:

Conversion increase +30%

Top #1«Driving school Barcelona»«Car license»«Motorcycle license»

Conversion rate3.2% → 4.9%

+48%First-year revenue
+197%Monthly visits (32k)
Ago
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Dic
Caso de éxito: Ufesa

Case study

SEO, CRO

Ufesa

Ufesa is a leading Spanish home appliance brand with constant technological innovation to make everyday life at home easier.

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What we achieved:

Revenue +31% the first year

Top #1«Air fryer»«Electric blanket»«Buy a fan»
+31%First-year revenue
+185%Monthly visits
Ago
Sep
Oct
Nov
Dic

Case study

SEO, Paid Media, International

Caso de éxito: Huiike

Huiike

Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.

View full case

What we achieved:

Market expansion +4 países

Top #1«Paddle surf boards»«Paddle surf»«Buy a paddle surf board»
+22%First-year revenue
+140%Monthly visits
Ago
Sep
Oct
Nov
Dic
Caso de éxito: All Radical

Case study

e-commerce, Paid Media, CRO

All Radical

Mountain and outdoor sports retail. A campaign strategy and conversion optimization that sold out the inventory at the peak of the season.

View full case

What we achieved:

Stock sold out in season

Top #1 Local«Ski lessons»«Ski rental»«Snowboard lessons»
+22%First-year revenue
+95%Monthly visits
Ago
Sep
Oct
Nov
Dic

Client reviews

What our clients say

4,9/5,0Based on 30 reviews
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasJavier Ruyra VilluendasCEO of Ceditech
If you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteBorja Prieto BustamanteHead of Marketing at Factorial
Oscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoJavier Garcia SotoCEO of Tok&Go
Pedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneJonathan SeoaneCo-founder of WeFox
They helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullJordi RebullFounder of Veneers
Pedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoMarco CreativoFounder of Marco Creativo

How to choose the right agency?

Three signals to know whether you’ve found the right partner (or should run).

  1. 01

    They talk about your margin, not your followers

    The right agency will ask about your maximum CPA, your LTV and your profit margin before suggesting you spend a single euro on ads.

  2. 02

    Full transparency and ownership of your assets

    Run from agencies that create accounts under their own name or hide the data behind “proprietary methodologies.” An honest agency works inside your own Google, Meta and TikTok accounts.

  3. 03

    They do, they don’t just talk

    A marketing agency knows how to make money online. They should have their own in-house projects that generate revenue.

The Palo Seco team in a strategy meeting
01 / 03

Sales-driven digital marketing

Stop collecting visits and start actually making money.

Most agencies sell you “reach” because it’s easy to get, but reach doesn’t pay the bills. We focus on the only thing that matters: ROI. We analyze your business, your margins, optimize your funnel and only invest where every euro brings back two.

Let’s sell
Sales-driven digital marketing
02 / 03

Digital marketing for SMEs

Make your budget work as hard as you do.

In an SME there’s no room for expensive experiments or reports nobody understands. You need results you can see in your bank account. We help small and medium businesses compete head-to-head with the big players without burning through their cash.

Shall we go all in?
Digital marketing for SMEs
03 / 03

B2B digital marketing

Less noise on social and more meetings on your calendar.

In B2B, “likes” don’t close contracts. The key is precision: putting your solution in front of the executives and decision-makers who have the problem you solve. We don’t do marketing for the masses; we do it to attract high-value clients.

Shall we start?
B2B digital marketing

Who we are

Meet the team that will help you scale

We are not a one-person agency, nor a multinational where you are just a ticket number. We are a team of specialists —from media buyers and creative strategists to data engineers— working under one philosophy: cut the unnecessary to focus on what is profitable.

Frequently asked questions

Questions about hiring a marketing agency?

We’re here to answer them. And if you still have any, let’s talk.

Talk to an expert
What is a digital marketing agency and what does it do?

A digital marketing agency is your strategic partner for winning business online. What we do is simple: we analyze where your customer is, craft the message that will land with them, and manage the channels (Ads, SEO, Strategy) so that interest turns into a sale or a qualified lead.

How much does a digital marketing agency charge?

The price depends entirely on how ambitious your project is and the work it demands. We steer clear of the €300 "cookie-cutter packages" that get you nowhere. We work with monthly fees starting at €1,000, based on specialist hours or performance-based variables. What we guarantee is that our rate will always be an investment with a return, never money down the drain.

Why do you charge a minimum of €1,000 a month to run digital marketing?

Because cheap marketing ends up costing a fortune. An agency charging you €400 a month simply can’t give your account the time it needs to be profitable. We charge for specialization, cutting-edge tools, and genuine dedication. If you’re after the lowest price, there are thousands of agencies out there; if you’re after quality alongside the highest return, you’re in the right place.

How does a digital marketing agency work day to day?

Our method is straightforward: Audit > Strategy > Execution > Optimization. We don’t ask permission for every little tweak; we make data-driven decisions so you can focus on running your business. You’ll have direct contact with your account manager and a dashboard with tasks, hours logged, and clear reports where you’ll see exactly what we do with every euro. We also hold weekly / monthly follow-up video calls.

Do I need a digital marketing agency in Madrid, Barcelona, or my city?

Although we rank for specific cities because being local builds trust, the reality in 2026 is that we operate remotely. It doesn’t matter whether you’re looking for an agency in Tres Cantos, Girona, or Albacete; what matters is that your team understands your local market and knows how to scale it nationally or internationally. Talent has no zip code, and neither do our results.

Will there be a lock-in period or any fine print?

At Palo Seco we don’t believe in "holding clients hostage." If for any reason you have to pause the service, you shouldn’t be forced to stay. We work with no lock-in contracts. Our only way of keeping you is by growing your revenue so much that you won’t want to stop working with us. No drama, no strange penalties.

How do you build a digital marketing agency that actually works?

To build a solid agency, knowing Ads isn’t enough; you need a business methodology and systems. We’re not a "garage agency"; we’re a professionalized structure with stable processes that ensure the work gets done without relying on any single person’s inspiration.

Who is actually going to manage my account?

The classic fear: the agency owner sells you on it, but then an intern ends up running your account. Not here. Your campaigns are managed by one of our Account Managers with over 10 years of experience, together with the rest of the team. You’ll have direct communication with Pedro Serrano (CEO of Palo Seco) and with the person who makes the decisions.

What if I already have an in-house marketing team?

Perfect. We’re not here to replace anyone, but to amplify. We can work as a strategic consultancy or take charge of a specific vertical (such as Ads or advanced SEO) that your team can’t cover due to lack of time or technical specialization. We sync up with your team or external agency.

Client portal

Work with a live dashboard, not with reports.

Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.

See the client portal

Talk toPalo Seco expertan expert

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