No-filter audit
We analyze your real situation with data, not fluff. We spot where you are losing money and where the opportunity no one has told you about is.
Digital Marketing Agency
We help companies scale their revenue through acquisition and retention strategies, artificial intelligence and cutting-edge technology. If you’re after mile-long reports full of vanity metrics, we’re not for you. If you want to sell more, let’s talk.
We have worked in 16+ countries






We don’t waste time on useless post-its or mile-long reports nobody reads. We get straight to the point: thinking, executing and adapting a strategy that makes sense for your business. Action, not bureaucracy.
Let’s start executingSome of our clients




















Digital marketing services
Si ya tienes una marca, pero nadie la entiende, recuerda esto: lo que no se comunica, no existe. Tomamos tu branding y lo convertimos en una estrategia de marketing que posiciona, genera autoridad y hace que te elijan. Mensaje claro, presencia fuerte y campañas que venden. Nada de teorías, todo acción.
No hacemos SEO para verte en la página #1 de Google (que no está mal, pero eso es de 2020), hacemos SEO para que vendas más. Posicionamos tu marca donde importa: en Google, ChatGPT, YouTube y más. Nada de humo, solo resultados que escalan tu negocio.
Cada euro en anuncios tiene que multiplicarse, no desaparecer. Creamos campañas con ROAS positivo desde la estrategia hasta el copy. Datos, pruebas y ajustes constantes. Rentabilidad, no ad spend sin control.
No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.
Cuando ninguna herramienta de las de siempre te encaja, la construimos. Creamos productos, software y automatizaciones a medida que resuelven problemas reales de tu negocio: ahorrar horas, ordenar tus datos, integrar tus sistemas y atender mejor a tus clientes. La tecnología —IA incluida— al servicio de tu cuenta de resultados, no al revés.
Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.
Why do so many brands trust our agency?
3 real reasons why we’re different from the rest.

How can we help you?Always one step ahead
We don’t do the same old marketing. We’re pioneers at optimizing on platforms where others don’t even know it’s possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
We don’t just apply what we know: we teach it, we prove it and we share it. We’re educators with more than 500,000 followers, Pedro and Oscar teach at universities like the UPC, EAE Business School and the UPV, and we run our own academy with 2,000+ members.
Allied with the leading software
We’re official partners of the industry’s most recognized software, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, more solid integrations and more reliable results.
How we work
No black boxes. This is how we turn your investment into results, from start to finish.
We analyze your real situation with data, not fluff. We spot where you are losing money and where the opportunity no one has told you about is.
We map out the plan: channels, priorities and measurable goals. No templates or «proprietary methodologies» hiding smoke: exactly what your business needs.
We get to real work. Fewer meetings and slides, more doing. Every action we launch has a goal behind it.
We measure everything we move. If it does not impact your bottom line, it does not count. Numbers rule over opinions.
We double down on what works and cut what does not. The process never stops: each month we squeeze a bit more out of your investment.
Case studies
Case study
SEO, SEM, UX, CRO

Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%

What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International

Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países

What we achieved:
Stock sold out in season
Client reviews
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoHow to choose the right agency?
The right agency will ask about your maximum CPA, your LTV and your profit margin before suggesting you spend a single euro on ads.
Run from agencies that create accounts under their own name or hide the data behind “proprietary methodologies.” An honest agency works inside your own Google, Meta and TikTok accounts.
A marketing agency knows how to make money online. They should have their own in-house projects that generate revenue.

Who we are
We are not a one-person agency, nor a multinational where you are just a ticket number. We are a team of specialists —from media buyers and creative strategists to data engineers— working under one philosophy: cut the unnecessary to focus on what is profitable.
Frequently asked questions
We’re here to answer them. And if you still have any, let’s talk.
Talk to an expertA digital marketing agency is your strategic partner for winning business online. What we do is simple: we analyze where your customer is, craft the message that will land with them, and manage the channels (Ads, SEO, Strategy) so that interest turns into a sale or a qualified lead.
The price depends entirely on how ambitious your project is and the work it demands. We steer clear of the €300 "cookie-cutter packages" that get you nowhere. We work with monthly fees starting at €1,000, based on specialist hours or performance-based variables. What we guarantee is that our rate will always be an investment with a return, never money down the drain.
Because cheap marketing ends up costing a fortune. An agency charging you €400 a month simply can’t give your account the time it needs to be profitable. We charge for specialization, cutting-edge tools, and genuine dedication. If you’re after the lowest price, there are thousands of agencies out there; if you’re after quality alongside the highest return, you’re in the right place.
Our method is straightforward: Audit > Strategy > Execution > Optimization. We don’t ask permission for every little tweak; we make data-driven decisions so you can focus on running your business. You’ll have direct contact with your account manager and a dashboard with tasks, hours logged, and clear reports where you’ll see exactly what we do with every euro. We also hold weekly / monthly follow-up video calls.
Although we rank for specific cities because being local builds trust, the reality in 2026 is that we operate remotely. It doesn’t matter whether you’re looking for an agency in Tres Cantos, Girona, or Albacete; what matters is that your team understands your local market and knows how to scale it nationally or internationally. Talent has no zip code, and neither do our results.
At Palo Seco we don’t believe in "holding clients hostage." If for any reason you have to pause the service, you shouldn’t be forced to stay. We work with no lock-in contracts. Our only way of keeping you is by growing your revenue so much that you won’t want to stop working with us. No drama, no strange penalties.
To build a solid agency, knowing Ads isn’t enough; you need a business methodology and systems. We’re not a "garage agency"; we’re a professionalized structure with stable processes that ensure the work gets done without relying on any single person’s inspiration.
The classic fear: the agency owner sells you on it, but then an intern ends up running your account. Not here. Your campaigns are managed by one of our Account Managers with over 10 years of experience, together with the rest of the team. You’ll have direct communication with Pedro Serrano (CEO of Palo Seco) and with the person who makes the decisions.
Perfect. We’re not here to replace anyone, but to amplify. We can work as a strategic consultancy or take charge of a specific vertical (such as Ads or advanced SEO) that your team can’t cover due to lack of time or technical specialization. We sync up with your team or external agency.
Client portal
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal

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