Automation Agency
Your operations working on their own, 24/7.
We are an automation agency specialised in business process automation: we design workflows that do your company's repetitive work on their own — moving data, replying, reporting, alerting. We audit your processes, automate the ones that steal the most hours and give your team its time back for what generates business.
Some of our clients
Automating isn't coding: it's prioritising
Anyone can build a workflow; the hard part is knowing which one is worth it. We start by measuring what each manual process costs in hours and errors, and automate in order of return. First what shows most in your P&L; the rest, later or never.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoHow we work
How we automate, in three principles
The diagnosis
Your team isn't slow: it's busy with the wrong work.
Most companies lose 10 to 30 hours a week on tasks a machine would do for free.
Moving form data into the CRM. Copying figures into a report. Forwarding the same email for the tenth time. None of those tasks needs a person; they're only assigned to one because nobody built the alternative.
That's what an automation agency is for: taking everything that doesn't require human judgement off your team's desk, with processes that don't get distracted, don't get sick and don't go on holiday.
The method
Audit, automate, measure. In that order.
Every flow we build has a number in front of it and a number behind it.
Before building anything we measure: which processes exist, how many hours they consume and what errors they cause. With that we prioritise by return and build first the flow that gives the most money back.
After building, we measure again: hours recovered, errors avoided, response speed. If a flow underperforms, it gets adjusted or switched off. Automating for its own sake is nobody's business — except whoever sells it to you.
The tool comes last
We choose the technology for your case, not the other way round.
We work with the leading automation platforms and with code when needed.
Every company has a different ecosystem, and forcing a single tool is starting the house from the roof. Depending on your case we use visual workflow platforms, API integrations or custom development — and if you need full control of your data, we deploy on your own infrastructure, GDPR-compliant.
And the flows are yours: documented and handed over. No black boxes, no eternal dependency on us.
What your company gains by automating
Automation isn't a technical whim: it's the cheapest way to grow without hiring.
- 01
Hours back every week
The repetitive work runs itself and the time goes back to your team. It's the most measurable investment there is: hours for money, week after week.
- 02
Fewer errors, more consistency
A workflow doesn't get distracted on a Friday afternoon or miscopy a figure. Remove the manual work and incidents plummet.
- 03
Scale without growing headcount
When operations run themselves, handling twice the orders or leads doesn't demand twice the people. You break the linear link between growing and hiring.
- 04
Immediate response, 24/7
The lead that arrives at midnight gets an answer at midnight. Automation has no working hours, and response speed is sales.
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Questions about automation?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhat is an automation agency?
An automation agency is a company that designs and implements workflows that execute repetitive tasks without human intervention: moving data between applications, replying to messages, generating reports or sending alerts. At Palo Seco we also audit your processes first, so we only automate what has a clear return — and we measure the hours recovered afterwards.
Which business processes can be automated?
Almost any repetitive digital process: lead intake and routing, sales follow-ups, marketing emails, report generation, invoicing, stock updates, document filing or internal alerts. The practical rule: if a task always follows the same steps and needs no human judgement, it can be automated. And if it needs some judgement, it can be automated with AI.
How much does it cost to automate processes with an agency?
It depends on the number and complexity of the flows: a simple automation starts at a few hundred euros; a complete capture or back-office system, at several thousand. That's why we start with an audit that tells you what to automate, what it costs and how many hours it returns — so you decide with the return in front of you, not blind.
What's the difference between automation and artificial intelligence?
Automation executes fixed rules: if A happens, do B. Artificial intelligence adds judgement: it can read, classify, summarise or decide when cases aren't identical. In practice they combine — the workflow moves the data and the AI provides the judgement. If your case calls for more AI than automation, we'll tell you.
Which automation tools do you work with?
With the leading workflow platforms —n8n, Make, Zapier— and with custom development when the case demands it. We choose based on your ecosystem and data requirements: if you need full control, we deploy self-hosted n8n on your own infrastructure. We have a team specialised in n8n with its own working methodology.
How long until we see results?
The first flows are usually running within one or two weeks; a complete system, in one or two months. We ship in short cycles: every few weeks a new automation goes live and you can measure its recovered hours, instead of waiting months for a big launch.
Artificial intelligence and automation
More to explore
Other services that change everything
Estrategia de Marca
Si ya tienes una marca, pero nadie la entiende, recuerda esto: lo que no se comunica, no existe. Tomamos tu branding y lo convertimos en una estrategia de marketing que posiciona, genera autoridad y hace que te elijan. Mensaje claro, presencia fuerte y campañas que venden. Nada de teorías, todo acción.
View service →SEO / GEO / AIO
No hacemos SEO para verte en la página #1 de Google (que no está mal, pero eso es de 2020), hacemos SEO para que vendas más. Posicionamos tu marca donde importa: en Google, ChatGPT, YouTube y más. Nada de humo, solo resultados que escalan tu negocio.
View service →Performance & Paid Media
Cada euro en anuncios tiene que multiplicarse, no desaparecer. Creamos campañas con ROAS positivo desde la estrategia hasta el copy. Datos, pruebas y ajustes constantes. Rentabilidad, no ad spend sin control.
View service →Experiencia de usuario / CRO
No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.
View service →Inteligencia Artificial
Agencia de IA: agentes que atienden y cualifican por ti, automatizaciones que hacen solas el trabajo repetitivo y modelos aplicados donde mueven tu cuenta de resultados. Tu empresa, en piloto automático.
View service →Diseño / Desarrollo web
Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.
View service →Automatizaciones
Workflows que hacen solos el trabajo repetitivo: leads al CRM, informes que se envían, facturas que se concilian. Auditamos tus procesos, automatizamos por retorno y tu equipo recupera horas cada semana.
View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
