Web Design and Development Agency
Web design and development
We build websites that turn visits into sales.
Plenty of people will tell you they build WordPress sites, but few understand that code must serve the business. After more than 500 projects, we know every website has the same goal: to move the user down the funnel until they convert.
Some of our clients
The difference between a website and a sales tool
Thousands of people know how to «put together» a website, install a WordPress and pick a nice color. But a website that doesn’t generate business is, quite simply, a wasted expense. Most agencies hand you a static «digital brochure»; we hand you a financial asset.
Web design and development services
Your website is a work of art, but it has to bring in revenue
UX/UI design in Figma
Design doesn’t start with color, it starts with the user. With Oscar RGB leading the creative vision, we use Figma to build scalable design systems. We don’t hand you a pretty PDF: a carefully studied experience.
View service →WordPress & Elementor
We’ve been an Elementor Partner since 2024. It’s what the market asks for, but we don’t do it like everyone else: we clean up the code and optimize performance down to the millisecond, so you get autonomy without sacrificing speed or SEO.
View service →Full Stack engineering
When templates fall short, our Full Stack team steps in. We build custom web applications, dashboards and scalable platforms from scratch, integrating AI to automate processes inside your website.
View service →CRO
A website that doesn’t convert is a cost, not an investment. We apply CRO to analyze where your users drop off and run real A/B tests to compare which design or copy sells more, with data and not opinions.
View service →No-Code development
For projects with a «Silicon Valley» aesthetic, fluid animations and ultra-fast loading. Framer and Webflow let us build landing pages and corporate sites with a superior visual level in record time.
View service →Strategic consulting
We don’t build a website and disappear: we’re your technology partners. We advise you on which technology suits you based on your budget and goals, from maintenance to scalability consulting.
View service →Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoDesign first
Design doesn’t start with color, it starts with the user.
With Oscar RGB leading the creative and usability vision.
We close and validate the design in Figma before touching a single line of code. That way you navigate your future website, test the experience and make adjustments without extra development costs.
When we move to coding, we go straight to the target: no surprises, no delays, and confident that the result is exactly what your business needs.
Technical SEO included
If Google can’t see it, it isn’t finished.
We don’t hand it over «ready for SEO»: we hand it over with the technical SEO already done.
We build in the information architecture, data markup, image optimization and loading speed from day one.
Unlike other agencies that «build the website» and then charge you extra for the SEO, for us a website without SEO isn’t a finished website.
Your website is yours
We hand you the keys, not a cage.
We build on scalable, standard platforms.
WordPress with Elementor, Webflow or clean code: your website is 100% yours. We provide the training you need to be self-sufficient.
Most of our clients choose to stay for the peace of mind of having 15 professionals looking after their most important asset, not out of obligation.
Why update your website in 2026
Three reasons why a modern website stops being an expense and becomes your best salesperson.
- 01
The cash register in plain sight (CRO)
A website that isn’t optimized for conversion is like a store full of people with the register hidden. The 2026 user has no patience: if the path to purchase isn’t natural, they’ll leave for the competition in under 3 seconds.
- 02
Speed and «Google Love»
It’s no longer enough for it to load: it has to be instant and stable. An old website, weighed down by obsolete code and heavy plugins, sinks your rankings. A modern architecture means better positions, less spend on Ads and a mobile experience that flies.
- 03
Ready for the AI era
A 2026 website must be readable and recommendable by artificial intelligences. By updating your structure, you let generative engines understand your content and cite you as an authority, with the agility of Framer or Webflow for changes in minutes.
Does your website bring in revenue or just decorate?
We’ll put together a custom design and development proposal, built to convert from minute one.
Request a quote
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about your website?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhy design before starting to code?
Because we don’t build blind. The design is closed and validated in Figma before touching a single line of code. That lets you navigate your future website, test the user experience and make adjustments without extra development costs. When we move to coding, we go straight to the target: no surprises or delays.
Do you build custom sites or use templates?
We build custom solutions. Even when we use WordPress with Elementor to give you flexibility, the design starts from a blank canvas in Figma made by and for your brand. We don’t buy €100 templates that break when you update: we create solid structures, built to last for years.
How long does it take to deliver the project?
A professional, high-level project isn’t built in two weeks. Our process —from the initial strategy and UX design to Full Stack development and quality control— usually takes between 2 and 3 months. That’s the time needed for the website to be fast, secure and optimized to convert from minute one.
Does the website come SEO-ready?
It doesn’t just come «ready»: we hand it over with all the technical SEO done. Unlike other agencies that only build the website and then charge you extra, we build in the information architecture, data markup, image optimization and loading speed. If Google can’t see it, for us it isn’t finished.
Am I going to end up «tied» to you?
Not at all. Although we offer maintenance so you don’t have to worry about a thing, we build on scalable, standard platforms (WordPress with Elementor, Webflow or clean code). Your website is 100% yours: we hand you the keys and the training to be self-sufficient.
Web design by city
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View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
