GEO / AIO Agency
SEO in LLMs (GEO)
Don’t aim to show up in Google. Be the AI’s answer.
Today the user asks Perplexity, Gemini, Claude and ChatGPT. If your brand isn’t cited as the authority source in those conversations, you simply don’t exist in the new decision cycle. We work on GEO so AI chooses you.
Some of our clients
We position your brand where decisions are born
AI doesn’t like guessing games. If your site is a maze of generic text and messy code, language models pass you by and choose someone else. We optimize your architecture and your authority so they understand you and recommend you.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoWhy do GEO in 2026?
The end of search engines as you know them.
Conventional SEO is designed for a world that’s disappearing.
Waiting for Google to finish rolling out its SGE (Search Generative Experience) before you start acting is a digital death sentence.
The transition has already begun. Whoever positions themselves now in generative engines will play with years of advantage over their competition.
What is GEO?
From indexing pages to understanding entities.
GEO (Generative Engine Optimization) optimizes your visibility within AI answer engines.
While traditional SEO is based on clicks and positions, GEO is based on the probability that AI chooses you as the best possible answer.
We optimize so that, when someone asks “what’s the best option for X?”, the model answers with your brand and cites your site.
Pioneers in the Spanish-speaking world
We’re one of the few agencies that shows how it does GEO.
Unlike those still trying to understand what’s happening, we’ve spent years documenting the change.
We were among the first to explain SEO for AI on YouTube and in front of thousands of professionals. From theory to practice: while others do “prompts”, we optimize web architectures so you’re chosen as a source.
And with real cases where we’ve multiplied organic visibility through generative engines.
Why hire a GEO agency
Three reasons GEO is the biggest competitive advantage you can take in 2026.
- 01
You own the new customer journey
The funnel has changed: the user no longer jumps from ad to ad, they seek validation from AI by asking “what’s the best option for X?”. GEO works so the answer is you.
- 02
A shield against “Zero-Click” traffic
Google is turning its search engine into an answer engine: fewer and fewer people click because the answer is already on screen. GEO ensures that, if there’s no click, at least the answer mentions you.
- 03
Authority and E-E-A-T that AI respects
AI doesn’t make things up: it synthesizes the sources it considers most reliable. We know how to structure your entity, your track record and your content so you meet the standards that turn you into a reference source.
Does ChatGPT cite you or your competition?
We run an authority audit across the main LLMs and tell you where you’re losing the conversation.
I want my LLM audit
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
What you need to know about GEO
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertIs GEO different from traditional SEO?
Yes. SEO is based on clicks and positions; GEO is based on the probability of being the answer. We optimize so AI chooses you as the best possible answer, not just so a list shows you. They’re complementary: SEO helps Google index you, GEO helps AI choose you.
How important is my brand to AI?
Everything. Unlike traditional SEO, which sometimes rewarded technical tricks, AI runs on trust and mentions. If nobody talks about you online or leading sources don’t know you, for ChatGPT you don’t exist. We work on your “entity” so AI associates you as the leading solution in your sector.
How long until an LLM shows my site?
It’s not instant, because models don’t update in real time like Google’s index (though they’re getting faster). We usually start seeing changes in mentions and recommendations between 3 and 6 months, depending on your site’s prior authority and how often the LLMs update their data.
So does traditional SEO stop working?
No: they’re two sides of the same coin. If you only do traditional SEO, you show up in the list; if you also do GEO, AI chooses you as the answer. To keep having traffic in two years you need to work both, which is why we integrate them into a single strategy.
What about ads in ChatGPT (ChatGPT Ads)?
Nothing is confirmed yet about pricing, but as with any new channel, whoever gets in first wins big with much lower costs and little competition. We prepare you to enter when ROI is highest, before prices saturate.
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View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
