Instagram Ads Agency
Instagram Ads Agency
Aesthetics without strategy is just decoration.
Instagram is pure visual impact, but a pretty feed doesn’t pay the bills. We design visual funnels that guide the user from discovery in Stories and Reels to checkout in seconds, using every pixel to sell, not just to please.
Some of our clients
From the hypnotic scroll to the purchase
On Instagram the user decides in an instant whether to keep watching or move on. We create native creatives that stop the thumb and a funnel strategy that turns that attention into sales, integrating the catalog so buying is as easy as swiping.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoPretty isn’t enough
A gorgeous feed that doesn’t sell is an expense.
Aesthetics are the means, not the goal.
Instagram rewards the visual, and that’s why many brands settle for «make it look pretty». But a pretty ad without a conversion strategy is money down the drain.
We design every piece with a clear commercial objective: for the user to move toward the purchase, not just to give it a like.
Native or ignored
If your ad looks like an ad, they scroll.
We create content that’s consumed like organic.
The Instagram user detects traditional advertising instantly. The only way to capture them is to blend into their feed with native content that adds value or entertains.
We come from content: we know how to create pieces that hook in the first second and that the algorithm rewards with more reach.
A short path to purchase
From desire to checkout, without obstacles.
We integrate Shopping to shorten the funnel.
Every extra step between desire and purchase loses customers. With Instagram Shopping, the user buys almost without leaving the app.
We design smooth visual funnels where discovering, desiring and buying happen almost in the same gesture.
Why your Instagram Ads works with us
Three reasons your aesthetics will start generating revenue.
- 01
Creative that sells
We don’t make pretty ads, we make ads that convert. Every piece is built to stop the scroll and push toward the purchase.
- 02
A funnel all the way to checkout
We integrate Shopping and retargeting so the path from discovery to sale is as short and smooth as possible.
- 03
Clean data
With the pixel and CAPI properly configured, the algorithm optimizes toward real buyers and your cost per sale goes down.
Does your Instagram get likes but no sales?
We review your account and your creatives, and tell you how to turn those aesthetics into sales.
Request a proposal
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about Instagram Ads?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertAre Instagram Ads and Meta Ads the same thing?
Instagram Ads are part of the Meta ecosystem and are managed from the same platform as Facebook Ads, sharing targeting, pixel and algorithm. The difference lies in the format and the context: Instagram is much more visual and vertical (Stories, Reels), with its own audience and language. We work Instagram’s specific strategy within a global Meta vision.
Which format works better, Stories or Reels?
It depends on the goal and your product, and the ideal is to combine them. Reels are unbeatable for discovery and viral reach; Stories are very powerful for retargeting and conversion thanks to their immersive full-screen format. We test both with creatives tailored to each and concentrate the investment on whatever converts best in your case.
Do I need a lot of followers for it to work?
No. Instagram ads reach the audience we target, no matter how many followers you have: paid reach doesn’t depend on your organic community. That said, a well-kept profile helps conversion, because the user who sees your ad often visits your profile before buying. We handle the paid media and advise you on the profile.
Can you sell directly from Instagram?
Yes. With Instagram Shopping we connect your product catalog to create shoppable ads where the user can see the price and move toward the purchase almost without leaving the app. The shorter the path between discovery and checkout, the better it converts, and that’s precisely the advantage of the format.
How much does an Instagram Ads campaign cost?
There are two items worth separating: the ad spend that goes directly to Meta and the agency’s management fee. The recommended minimum investment depends on your sector and your goal, because the algorithm needs a sufficient volume of conversions to learn and optimize. After reviewing your account we give you a closed proposal, with no inflated figures or promises of results that no one can guarantee in advance.
How long does it take to see results with Instagram Ads?
The first weeks are for learning: the algorithm needs data to find your buyers and the creatives have to go through their testing phase. There are usually early signals in the first month, but stable and scalable performance comes once we’ve validated which creatives and audiences work, normally from the second or third month. Anyone who promises you massive sales from day one is selling you smoke.
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See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
