LinkedIn Ads Agency
LinkedIn Ads Agency
B2B advertising that reaches the decision-maker.
On LinkedIn we don’t chase reach, we chase the person who signs. Enough irrelevant spam in the professional feed: we filter out the noise to put your value proposition in front of whoever makes the decision, with messages that generate meetings, not just impressions.
Some of our clients
The only channel where you can choose by role and company
LinkedIn allows targeting that’s impossible on other platforms: by job title, sector, company size or seniority. Used well, it’s the most surgical channel for B2B; used badly, the most expensive. We use it to talk only to those who can actually buy from you.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoExpensive, but surgical
The click costs more, but the customer is worth much more.
In B2B, a single meeting can justify the entire investment.
Yes, LinkedIn has a higher cost per click than other platforms. But when your average deal is worth thousands of euros, what matters isn’t the price of the click, but the value of the customer.
We optimize so every euro goes to reaching real decision-makers, not to inflating metrics that don’t pay the bills.
Relevance over volume
We don’t interrupt: we add value for the right professional.
The professional feed punishes spam and rewards relevance.
The LinkedIn user is in work mode, not leisure mode. A generic ad gets ignored; one that speaks to their business challenge stops them.
We build messages designed for your decision-maker’s specific problem, not for your catalog.
Built for the B2B cycle
The B2B sale is long. We accompany all of it.
From the first touchpoint to the meeting, without losing the thread.
A B2B decision is rarely closed on first contact: it involves several people and weeks of consideration. A single ad isn’t enough.
We design sequences that keep your brand present throughout the whole process, until the opportunity matures.
Why your LinkedIn Ads works with us
Three reasons you’ll stop wasting budget in B2B.
- 01
You talk only to decision-makers
Targeting by role and company ensures your investment reaches whoever can sign, not the intern or the competition.
- 02
Genuinely qualified leads
We prioritize cost per qualified lead and per real opportunity. A lead that doesn’t fit your ICP doesn’t count as a success.
- 03
A message that connects
We speak to your decision-maker’s business problem, not your product’s features. That’s the difference between being ignored or getting a reply.
Do you sell to companies and want to reach the decision-maker?
We define your ideal customer and lay out a LinkedIn Ads strategy geared toward meetings.
Request a proposal
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about LinkedIn Ads?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertIs LinkedIn Ads profitable if the click is so expensive?
It depends on your business model. In B2B, where a customer’s value is usually thousands of euros, the higher cost per click is more than offset by the quality and intent of the audience. A single meeting with the right decision-maker can justify the entire investment. We optimize the cost per qualified lead and per opportunity, not the price of the click.
What type of business does it work best for?
For B2B businesses with a medium or high average deal and a sales process that involves decision-makers: software, professional services, consulting, industry, corporate training… The more clearly your ideal customer is defined by role, sector and company size, the more LinkedIn shines. For low-ticket B2C sales, there are almost always more efficient channels.
What LinkedIn Ads formats do you use?
We combine several depending on the goal: feed ads (Sponsored Content), lead capture forms (Lead Gen Forms) that are filled in with profile data, direct messages and retargeting campaigns. The choice depends on whether we’re after awareness, leads or closing opportunities that already know you.
How much budget do I need to start?
LinkedIn requires a somewhat higher minimum investment than other platforms because of its cost per click, but what matters is that the budget lets you generate enough qualified leads to draw conclusions. We define with you a realistic initial investment based on your ICP and your goal, and scale on what proves it generates real opportunities.
When will I start seeing leads with LinkedIn Ads?
Lead capture usually kicks off in the first weeks, but measuring LinkedIn well requires looking beyond volume. In B2B the decision cycle is long, so a qualified lead today may take weeks or months to become a meeting and then a customer. That’s why we work with a full-funnel view and accompany that process with retargeting, rather than judging the campaign by the first days’ results.
What’s the difference between LinkedIn Ads and other channels for acquiring B2B clients?
LinkedIn is the only mass channel where you can target by role, sector, company and seniority, which makes it unbeatable for reaching the decision-maker directly. Other channels, like Google Ads, capture those already actively searching for a solution, while LinkedIn lets you generate demand among decision-makers who aren’t searching for you yet. They don’t compete, they complement each other: we use LinkedIn to reach the exact profile and the other channels to capture existing intent.
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See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
