Meta Ads Agency
Meta Ads Agency
Stop giving your money away to Mark Zuckerberg.
Forget interest-based targeting from 2015: today the algorithm rules, and we know how to feed it. On Facebook and Instagram the problem is never the audiences, it’s the creative. We build ads that stop the scroll and turn attention into real sales.
Some of our clients
Targeting is dead: now creative wins
Meta’s algorithm already knows how to find your buyer better than any human picking interests. The real challenge is convincing them in under two seconds. That’s where our creative machine comes in: we test, spot the winners and concentrate your investment on what sells.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoCreative is the new targeting
The algorithm finds the customer. You have to convince them.
We act as your creative strategists, not just media buyers.
Meta no longer rewards whoever targets best, but whoever communicates best. Our edge is that we come from content: we know what makes someone stop their thumb.
We hand you Direct Response briefings and structures we know work, or we create the content with you. Aesthetics without strategy is just decoration.
Without tracking, the algorithm is blind
CAPI and server-side are not optional in 2026.
We recover the visibility that iOS and browsers took from you.
Since the privacy changes, the pixel alone is no longer enough. We implement the Conversions API to send Meta clean purchase signals directly from your server.
With reliable data, Meta’s AI knows exactly who your ideal buyer is, lowers your CPA and scales better.
Profitability, not vanity
We don’t optimize «likes». We optimize your bottom line.
We sit down with you to talk about ROAS, CPA and MER, not reach.
Vanity metrics don’t pay the bills. We keep an eye on CTR, but what decides is how much you earn for every euro invested.
If we see your offer or your landing page is weak, we’ll tell you before spending a single euro. We don’t set up ads: we build a sales system.
Why your Meta Ads works with us
Three reasons you’ll stop burning budget on Facebook and Instagram.
- 01
Creative that stops the scroll
We come from viral content. We know how to create native ads that don’t look like ads and that the algorithm rewards with lower cost and greater qualified reach.
- 02
Bulletproof tracking (CAPI)
We recover the conversions that Apple’s privacy hid from you. Clean signals mean Meta optimizes toward real buyers, not curious onlookers.
- 03
Smart scaling
We spot the winning ads and raise budget without breaking ROAS. Scaling badly is the fastest way to ruin an account that was working.
Are Facebook and Instagram burning your budget?
We review your Meta Ads account and your creatives, and tell you why it isn’t selling.
Request an audit
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about Meta Ads?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertDoes advertising on Facebook and Instagram still work?
More than ever, but it has changed. Meta brings together billions of users and its algorithm can find your ideal buyer with enormous precision. What has died is manual interest-based targeting: today creative, the offer and tracking win. Executed well, Meta Ads is still one of the most profitable channels out there.
Why is creative so important now?
Because the algorithm already does the work of finding audiences. The only variable you truly control is what you show the user. An ad that stops the scroll in the first two seconds multiplies your performance; a generic one sinks it. That’s why we work as creative strategists, not just campaign managers.
What is CAPI and why do I need it?
The Conversions API (CAPI) sends purchase events to Meta directly from your server, instead of relying only on the browser pixel. Since the iOS privacy changes, the pixel loses many conversions; with CAPI we recover that visibility, the algorithm optimizes with real data and your CPA goes down.
Do you create the ads or do I?
Both options. We can guide you with Direct Response briefings and structures so your team produces the content, or we handle the creative direction ourselves. What matters is that the piece isn’t just pretty: it has to be designed to sell, with proven hooks and angles.
How much budget do I need for Meta Ads?
There’s no magic number, but you need enough for Meta to exit its learning phase and to test several creatives. We recommend starting with an investment that lets you generate statistically significant data and scale on what ROAS validates. If your margin and offer keep up, the budget can become practically infinite.
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See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
