Paid Media Agency
Paid Media Agency
Stop handing your money to Mark Zuckerberg.
In 2026 the algorithm already knows how to target. Your problem isn’t interests: it’s your strategy and your creative. We optimize your ROAS so every euro you invest comes back multiplied.
Some of our clients
Stop guessing who buys from you: let the content do the work
Setting up a campaign is easy; the hard part is feeding the beast. While other agencies waste time tweaking interests, we inject high-performance creative that forces the TikTok and Meta algorithms to find your most profitable buyers.
Platforms we master
More visibility, more sales, less spend
Google Ads
We don’t collect cheap clicks or burn your budget on keywords that don’t convert. We optimize your search intent so you show up right when the money already has its hand in its pocket.
View service →Meta Ads
Forget 2015-style interest targeting: today the algorithm rules and we know how to feed it. We build ads that stop the scroll and turn attention into real sales. Fewer likes, more transactions.
View service →TikTok Ads
If your ad looks like an ad, you’re going to fail. With our experience of 500k+ followers we create native content that goes viral and sells effortlessly, mastering the language of fast attention.
View service →YouTube Ads
We don’t interrupt your customer’s video: we become what they want to watch. We use long-form and visual retargeting to build authority before the click and turn viewers into buyers.
View service →LinkedIn Ads
Enough irrelevant spam in the professional feed. We filter the noise to put your value proposition in front of the decision-maker, with messages that book meetings, not just impressions. B2B advertising with ROI.
View service →Instagram Ads
Aesthetics without strategy is just decoration. We design visual funnels that guide the user from discovery in Stories to checkout in seconds, using every pixel to sell.
View service →Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoLTV over CPC
We’re not a clicks agency. We’re your growth engine.
While others obsess over CPC, we look at LTV and CAC.
We use high-impact creative that forces the Meta, TikTok and Google algorithms to work for you, not against you.
The goal isn’t cheap traffic: it’s sustainable profitability that funds its own scaling.
The non-negotiable trinity
Stopping the budget burn is the first step to scaling.
Success in Paid Media doesn’t come from hitting a targeting button.
Clean data: if your tracking (Meta CAPI, GTM) fails, the algorithm is blind. Native creative: if your ad looks like an ad, the user scrolls past. Irresistible offer: if the product doesn’t convince, not even the best media buyer in the world will save your ROAS.
We audit all three before spending a single euro.
2026
The algorithm has changed.
Manual interest targeting is dead.
The Meta, Google and TikTok algorithms are already smarter than any human picking audiences. The real challenge isn’t finding the customer, but convincing them in under 2 seconds.
That’s where our creative machine comes in: we test, spot the winners and concentrate your investment on what sells.
Why your Paid Media works with us
We hate vanity metrics. We sit down with you to talk business: ROAS, CPA and MER.
- 01
Focus on ROAS, not the click
We watch CPC and CTR, but we optimize what pays the salaries: return on ad spend, cost per sale and marketing efficiency. If it doesn’t hit your bottom line, it doesn’t count.
- 02
Clean tracking (CAPI + server-side)
We implement Conversions API and server-side tracking to recover the visibility browsers block. Clean purchase signals = lower CPA and an AI that knows exactly who your ideal buyer is.
- 03
Creative that stops the scroll
We act as your creative strategists: hooks, sales angles and Direct Response structures we know work. We work with your team or guide you in creating UGC designed to sell.
- 04
Real-time dashboard
You’ll have access to a live panel to see how much you spend and how much you earn at any moment, without waiting for a PDF at the end of the month. Total transparency over every euro.
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Got a question about Paid Media?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertHow much budget do I need to start?
There’s no magic number, but the data needs to be statistically significant. We recommend a minimum investment that lets the Meta or Google algorithm complete its learning phase. Our goal is for the investment to validate fast so the profit itself funds the scaling: if your margin allows it, we make the budget infinite.
When will I see results?
Unlike SEO, Paid Media is immediate traction: you’ll see traffic and data from minute 1. Real optimization, where the ROAS stabilizes and grows, usually happens between the second and fourth week. That’s the period when our testing systems spot the winners and cut what doesn’t convert.
How do you solve the tracking and cookies problem?
It’s our technical priority. We implement the Conversions API (CAPI) and server-side tracking to recover the visibility browsers block. That way the algorithms receive clean purchase signals, your CPA drops and the AI knows exactly who your ideal buyer is without relying on traditional cookies.
Do you handle the creative too?
We act as your creative strategists: we deliver the briefings and Direct Response structures that work (hooks, sales angles and calls to action). We can work with your design team or guide you in producing UGC content so the piece isn’t just pretty, but actually sells.
Why do most campaigns fail?
For three reasons: bad tracking, generic creative or an offer the market doesn’t want. We don’t just set up ads: we audit your entire sales ecosystem. If we see your landing page doesn’t convert or your offer is weak, we’ll tell you before spending a single euro.
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View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
