E-E-A-T Authority
E-E-A-T Authority
Experience, Expertise, Authoritativeness and Trust.
These are the four pillars Google uses to evaluate the quality of a site in 2026, and the signals AI uses to decide who to trust. Without them worked out, ranking sustainably today is practically impossible. We build the authority that makes you worthy of the top spot.
Some of our clients
Google no longer rewards tricks: it rewards trust
The era of “fooling” the algorithm is over. Now Google and AI models measure whether you truly are an authority: your real experience, your reputation, who signs your content and what trusted sources say about you. We work on your entity so the answer is, always, yes.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoThe four horsemen of 2026
Experience, Expertise, Authoritativeness and Trust.
These are the criteria Google uses to decide who deserves to be at the top.
Experience proves you’ve lived the topic; Expertise, that you know what you’re talking about; Authoritativeness, that others recognize you; and Trust, that you can be relied on.
Without these four worked out, ranking sustainably today is nearly impossible no matter how much technical SEO you do.
AI runs on trust
If you’re not a trusted entity, you don’t exist for AI.
Generative models recommend whoever the sources consider trustworthy.
ChatGPT, Gemini or Perplexity don’t make things up: they synthesize what trusted sources say. If your entity isn’t clear or there’s conflicting information, they ignore you or recommend the competition.
We work so your brand is a verified, respected entity, and you become the logical answer.
People, not just logos
In 2026 we trust people.
Your team’s personal brand is your greatest authority asset.
An expert with a face, a name and a track record builds more trust than an anonymous logo. We give a signature and credentials to your content and boost your internal thought leaders.
It’s the same formula that has worked for us: educate, prove it and earn the authority in front of +500,000 followers.
Why work on your E-E-A-T
Three reasons authority is today the factor that separates those who rank from those who don’t.
- 01
Without E-E-A-T, SEO stalls
You can have the best content and the best technical setup, but if Google doesn’t trust you, it won’t move you up. E-E-A-T is the ceiling that limits (or unlocks) all your ranking potential.
- 02
It shields you from algorithm changes
Google’s updates (the “core updates”) increasingly reward authority and punish shortcuts. A brand with solid E-E-A-T doesn’t shake with every update: it comes out stronger.
- 03
It’s the gateway to AI
Authority and trust are exactly the signals AI models use to recommend you. Working on your E-E-A-T is, at the same time, working on your visibility in ChatGPT, Gemini and Perplexity.
Doesn’t Google trust your site?
We audit your E-E-A-T and your entity authority and tell you which signals you’re missing to take off.
I want my audit
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about E-E-A-T?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhat does E-E-A-T mean?
It stands for Experience, Expertise, Authoritativeness and Trust. It’s the framework Google uses to evaluate the quality and reliability of a site, especially on sensitive topics. In 2026 it’s decisive: without solid E-E-A-T, ranking sustainably is very hard.
Is E-E-A-T a direct ranking factor?
It’s not a number Google measures directly, but it is a set of signals (authorship, reputation, mentions, security, demonstrated experience) that its algorithms use to decide who to trust. In practice, improving your E-E-A-T translates into better positions and resilience against core updates.
How do you prove “experience” to Google?
With first-hand content: real cases, proprietary data, lived examples and knowledge only someone who has done things —not just read about them— can have. We give a signature and credentials to that content so it’s clear there’s real experience behind it, which is the first “E” and the hardest to fake.
Does this also help me show up in ChatGPT?
A lot. AI runs on trust and mentions: it recommends whoever trusted sources consider an authority. Working on your E-E-A-T —your entity, your reputation and your trust signals— is exactly what makes ChatGPT, Gemini or Perplexity recognize and cite you. Authority and GEO go hand in hand.
How long until it shows?
Authority is a long-distance race: the technical signals (authorship, entity, trust) are implemented quickly, but their effect on trust and ranking consolidates over the months. The good news is that it’s cumulative and very durable: the authority you build today protects and drives you for years.
More to explore
Other services that change everything
Estrategia de Marca
Si ya tienes una marca, pero nadie la entiende, recuerda esto: lo que no se comunica, no existe. Tomamos tu branding y lo convertimos en una estrategia de marketing que posiciona, genera autoridad y hace que te elijan. Mensaje claro, presencia fuerte y campañas que venden. Nada de teorías, todo acción.
View service →SEO / GEO / AIO
No hacemos SEO para verte en la página #1 de Google (que no está mal, pero eso es de 2020), hacemos SEO para que vendas más. Posicionamos tu marca donde importa: en Google, ChatGPT, YouTube y más. Nada de humo, solo resultados que escalan tu negocio.
View service →Performance & Paid Media
Cada euro en anuncios tiene que multiplicarse, no desaparecer. Creamos campañas con ROAS positivo desde la estrategia hasta el copy. Datos, pruebas y ajustes constantes. Rentabilidad, no ad spend sin control.
View service →Experiencia de usuario / CRO
No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.
View service →Soluciones a medida
Cuando ninguna herramienta de las de siempre te encaja, la construimos. Creamos productos, software y automatizaciones a medida que resuelven problemas reales de tu negocio: ahorrar horas, ordenar tus datos, integrar tus sistemas y atender mejor a tus clientes. La tecnología —IA incluida— al servicio de tu cuenta de resultados, no al revés.
View service →Diseño / Desarrollo web
Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.
View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
