SEO Agency in Bilbao
Web positioning for the industry and technical B2B of Bizkaia.
Bilbao isn’t a shop-window market: it’s a market of engineering, machine tools, energy and exports. Here a single industrial client can be worth more than hundreds of loose visits, and winning the technical searches in your sector is what fills the sales pipeline. We combine SEO, data and AI so the people who actually buy find you.
Some of our clients
In Bilbao, digital competition still leaves room
Unlike Madrid or Barcelona, much of Bizkaia’s industrial and B2B fabric still doesn’t work SEO seriously. Many exporting SMEs and technical companies still depend on trade fairs, contacts and word of mouth. That’s a huge opportunity: whoever positions their specialty first —and on top of that in Basque— keeps a high value-per-client market that the competition hasn’t even started to contest.
SEO agency services in Bilbao
Six fronts to win in Bilbao
International SEO
We take your brand into new markets with multi-language architectures, hreflang and a content strategy tailored to each country. We scale your visibility without cannibalising what already works.
View service →Local SEO
We maximise your visibility in Google’s Local Pack and across Apple and Android navigation systems. We don’t just optimise your listing: we manage reviews, local citations and geo-targeted content so you own your area.
View service →SEO for LLMs (AIO)
We optimise your digital assets so ChatGPT, Perplexity, Gemini and Claude cite your site as an authoritative source. The search paradigm has shifted: your brand now has to be the answer, not just another result.
View service →Branded Content
Authority isn’t bought, it’s built with strategy. We develop a brand narrative that dominates the digital space, blending high-impact content with the capture of external trust signals.
View service →E-E-A-T Authority
Experience, Expertise, Authoritativeness and Trust are the four pillars Google uses to judge a site’s quality in 2026. Without working on them, sustainable rankings are practically impossible today.
View service →YouTube SEO
We position your brand on the world’s second-largest search engine and in the recommended feeds of YouTube and TikTok. Video isn’t the future: it’s the absolute present of information search.
View service →Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoIndustrial and technical B2B SEO
Here the value isn’t in volume. It’s in the right client.
In an exporting industrial sector, a single contract pays back months of investment. SEO has to bring that contract, not decorative traffic.
Steel, machine tools, engineering, energy, automotive ancillaries: these are very specific searches, with little digital competition and very high value per lead. We map the real technical demand of your niche and the purchase intent of your B2B clients, including the export markets you want to reach.
Just like with Huiike, where we went from having no website to Top 1 and 4x in sales in the first year. That same data engineering is what turns a technical company in Bizkaia’s website into a commercial channel that captures high-value clients, not a brochure nobody visits.
Local SEO in Bizkaia and Basque as a lever
From the Casco Viejo to Getxo, and in two languages.
The search for a business in Indautxu isn’t the same as one in Barakaldo or in Greater Bilbao, and working in Basque is an advantage almost nobody exploits.
We work local signals by area (Abando, Indautxu, Casco Viejo, Deusto, Getxo, Barakaldo and the metropolitan area), optimized Google Business Profile listings and geolocated content so you dominate your real area of influence in Bizkaia.
SEO in Basque is a differentiating lever: these are searches with very little competition and an enormous brand connection with the local audience. We can work your content in Basque and Spanish to capture demand your competition ignores completely.
Experience for the past, AI for the future
Fewer reports, more business.
Ten years ranking taught us that in a technical market like Bilbao, data-based execution wins, not theory.
We optimize your website so Google prioritizes you and so ChatGPT, Perplexity or Gemini recommend you when a purchasing manager asks about suppliers in your sector. In B2B, having AI cite you as a technical reference is worth gold.
We integrate into your business as an extension of your team and align every SEO action with your commercial and export goals. No smoke. Palo Seco.
10 reasons to do SEO in Bilbao
In an industrial and B2B market with high value per client and little digital competition, showing up in the answer —from Google or from AI— is the difference between filling the sales pipeline or depending on word of mouth.
- 01
Protection against AI disintermediation
If you don’t show up in AI’s direct answers (SGE, Perplexity, Gemini), you’re out of the market. We optimise your content so language models recommend you as the logical choice, keeping your customer flow alive in the post-click era.
- 02
Deflating your CAC
While your competitors bleed out in an endless bidding war on Google Ads or Meta, SEO builds a deflationary asset: the more time passes, the more leads it generates and the less each one costs you. The only vaccine against ad inflation.
- 03
Liquid brand authority (omnichannel)
The payoff isn’t just «position 1»: it’s that users find you on YouTube, TikTok and Google with the same message of authority. A customer who sees you on three platforms trusts you 70% faster.
- 04
Capturing predictive purchase intent
2026 SEO lets us read search trends before they turn into mass demand. You can adjust your stock or services weeks ahead of the competition, based on real intent data.
- 05
Higher LTV (Lifetime Value)
A customer who arrives via SEO tends to be better informed and more aligned with the brand than one who lands from an intrusive banner. Organic traffic has, statistically, a higher retention rate.
- 06
Attribution in visual search
With the rise of augmented reality and camera-based search, technical SEO secures your physical-digital positioning: if a customer looks for a product visually similar to yours, your brand is the answer on their screen.
- 07
Assisted conversion (Zero-Click)
Even if the user doesn’t click, reading your name as the expert answer on Google generates brand impact for free. It’s Top of Mind: when that user needs your service, they’ll search directly for «Your Brand».
- 08
Independence from the social media algorithm
Social networks are «rented land»: if the algorithm shifts, your reach dies. SEO is «land you own». Your cash flow doesn’t depend on an ephemeral-content algorithm deciding whether to show you today or not.
- 09
Efficiency in the sales funnel
By attracting ultra-qualified traffic through semantic SEO, your sales team (or AI bots) close deals faster. Less time filtering the merely curious and more time closing qualified leads.
- 10
Company valuation (Asset Valuation)
A website generating 50,000 organic visits a month has real book value in an audit. You’re building an asset you can sell or franchise, unlike ads, which vanish the moment you stop paying.
No fluff, no strings
Don’t tell us more… Have you already done SEO in Bilbao and it didn’t work?
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Questions about SEO in Bilbao? We answer them.
We’re here to answer them. And if any remain, let’s talk.
Talk to an expert1. Does SEO work for an industrial or B2B company in Bilbao?
It works especially well. Bizkaia’s fabric —steel, machine tools, engineering, energy, automotive ancillaries— drives very technical, specific searches, with little digital competition and a very high value per client. A single industrial contract can pay back months of investment. The key isn’t the volume of visits, but positioning your website for the concrete queries your B2B clients and export markets make.
2. Is it easier to rank in Bilbao than in Madrid or Barcelona?
In many sectors, yes. A large part of the Basque Country’s industrial and technical SMEs still don’t work SEO seriously and keep depending on trade fairs and word of mouth. That leaves a huge gap: organic competition is much lower than in Madrid or Barcelona, so whoever positions their specialty first keeps a very profitable market before the rest react.
3. Do you work SEO in Basque?
Yes, and we recommend it as a differentiating lever. Searches in Basque have very little competition and generate a very strong brand connection with Bizkaia’s local audience. We can work your content in Basque and Spanish in a coordinated way, without cannibalizing, to capture local demand almost no company is optimizing well.
4. Do you do local SEO by areas of Bilbao and its metropolitan area?
Yes. For businesses with a physical presence we work local SEO by area (Abando, Indautxu, Casco Viejo, Deusto, and the metropolitan area like Getxo, Barakaldo or Greater Bilbao), because search intent changes a lot from one neighborhood to another. We optimize your Google Business Profile listing, manage reviews and create geolocated content so you dominate your real area of influence.
5. Do I need an agency with an office in Bilbao to rank in Bizkaia?
No. A local address and a verified Google Business Profile listing help local SEO, but your agency doesn’t need to be physically in Bilbao. We’re a remote team based in Barcelona and we run projects in the Basque Country with direct, constant communication. What makes the difference isn’t where the agency is, but that the strategy understands the Basque market —industrial, exporting and bilingual— and is executed with data.
6. Does AI SEO (ChatGPT, Gemini) work in a B2B market like Bilbao?
Yes, and in B2B it’s even more valuable. More and more purchasing managers and technicians ask ChatGPT, Perplexity or Gemini directly «which are the best suppliers of X in Bizkaia or the Basque Country?». We optimize your assets so AI cites you as a technical reference in your sector, a space almost no industrial company is working yet. Whoever gets there first takes the recommendation.
SEO agency in other cities
More to explore
Other services that change everything
Estrategia de Marca
Si ya tienes una marca, pero nadie la entiende, recuerda esto: lo que no se comunica, no existe. Tomamos tu branding y lo convertimos en una estrategia de marketing que posiciona, genera autoridad y hace que te elijan. Mensaje claro, presencia fuerte y campañas que venden. Nada de teorías, todo acción.
View service →SEO / GEO / AIO
No hacemos SEO para verte en la página #1 de Google (que no está mal, pero eso es de 2020), hacemos SEO para que vendas más. Posicionamos tu marca donde importa: en Google, ChatGPT, YouTube y más. Nada de humo, solo resultados que escalan tu negocio.
View service →Performance & Paid Media
Cada euro en anuncios tiene que multiplicarse, no desaparecer. Creamos campañas con ROAS positivo desde la estrategia hasta el copy. Datos, pruebas y ajustes constantes. Rentabilidad, no ad spend sin control.
View service →Experiencia de usuario / CRO
No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.
View service →Soluciones a medida
Cuando ninguna herramienta de las de siempre te encaja, la construimos. Creamos productos, software y automatizaciones a medida que resuelven problemas reales de tu negocio: ahorrar horas, ordenar tus datos, integrar tus sistemas y atender mejor a tus clientes. La tecnología —IA incluida— al servicio de tu cuenta de resultados, no al revés.
View service →Diseño / Desarrollo web
Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.
View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
