Branded Content · Digital PR
Branded Content
Authority isn’t bought: it’s built with strategy.
Google —and AI— reward the brands people talk about. We develop a narrative that dominates the digital space, fusing high-impact content with the capture of external trust signals: press releases, link building and presence in the media that matters.
Some of our clients
Let the sources that matter talk about you
The trust of a search engine (and of a customer) is built with mentions from reliable sources. We get media, publications and thought leaders in your sector to talk about your brand, generating the authority that not even the best technical SEO can manufacture on its own.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoAuthority is built
It’s not about being seen, it’s about being trusted.
Branded content turns attention into authority, and authority into sales.
A one-off impact is forgotten; a coherent narrative backed by media is remembered and cited.
We work so your brand stops being “just another option” and becomes the reference everyone talks about.
Signals Google and AI reward
Mentions and links from trusted sources.
Search engines and AI models synthesize what leading sources say.
If the media and thought leaders in your sector talk about you, Google understands you’re an authority and AI recommends you as a source.
That’s why quality Digital PR and link building are today an inseparable part of a serious SEO strategy.
Lower your acquisition cost
When people trust your brand, you sell cheaper.
A brand with authority converts better and pays less per click.
People buy from those they already know and trust. Branded content sows that trust before the first click.
The result: more profitable campaigns, lower cost per acquisition and a brand asset that appreciates over time.
Why invest in Branded Content
Three reasons brand authority is today as important as technical SEO.
- 01
It’s the new ranking factor
Google and AI increasingly value brand and authority signals (mentions, links, reputation). Without them, the best technical SEO falls short; with them, it takes off.
- 02
Authority the competition can’t copy
Anyone can imitate your site or your keywords, but no one can copy your reputation or the mentions from the media that talk about you. It’s a durable competitive advantage.
- 03
It converts and retains better
A recognized brand backed by third parties generates immediate trust: more conversion, more referrals and customers who come back, rather than ones you have to win over each time.
Nobody talking about your brand?
We analyze your digital authority and reputation and prepare a branded content and Digital PR plan for you.
Request a quote
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about Branded Content?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhat exactly is Branded Content?
It’s the strategy of building brand authority and awareness through valuable content, media presence (Digital PR, press releases), mentions and quality links. Instead of interrupting with advertising, it gets people to talk about you and trusted sources to back you, generating trust and signals that Google and AI reward.
Does this help my SEO or is it just image?
Both, and they’re connected. Mentions and links from media and thought leaders increase your domain authority and tell Google you’re a reference in your sector. On top of that, AI synthesizes what trusted sources say: if they talk about you, you show up recommended. It’s image and it’s ranking at the same time.
How do you get the media to talk about my brand?
With a combination of Digital PR, content with a hook (studies, data, original formats) and our own network and software (Beelinko) to work with the best providers at the best price. We don’t sell smoke: we seek relevant appearances that bring real authority and fit your sector.
Isn’t link building risky for SEO?
Low-quality link building is; ours isn’t. We work relevant, contextual links from sources with authority, integrated into a content and PR strategy. The difference between a penalty and a takeoff lies in quality and naturalness, and that’s exactly where we put the focus.
How long until it shows?
The awareness from the appearances shows fast; the effect on authority and ranking is cumulative and consolidates over a few months. It’s a mid-to-long-term investment that, unlike Ads, doesn’t vanish when you stop paying: the reputation and the links keep working for you.
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See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
