International SEO Agency
International SEO
Take your brand into new markets without breaking what already works.
Expanding abroad is not about translating your site and crossing your fingers. We design multi-language architectures with hreflang, content built for each market and a prioritization strategy so you grow in the right countries, in the right order and without cannibalizing your current traffic.
Some of our clients
Every market is different: so is your SEO
What ranks in Spain won’t necessarily work in Germany or LATAM. We research search intent, competition and the culture of each country to adapt architecture, content and linking, so Google understands who you’re speaking to in each language.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoNo cannibalization
Grow abroad without eating into your own traffic.
The most expensive mistake in international expansion is competing against yourself.
With hreflang and a well-planned architecture, each version of your site points to its own audience, with no duplicates or confusion for Google.
That way you add markets instead of splitting the pie: each country brings new traffic rather than taking away what you already have.
Localize, don’t translate
Make it sound native in every market.
A literal translation shows, and Google —and the user— penalize it.
We adapt the message, the keywords and the cultural nuances so your content connects as if it were made there.
Because selling in Berlin, Mexico City or Milan means speaking the customer’s language, not just their tongue.
Expansion by priorities
The right markets, in the right order.
Not every country is worth the same to your business.
We prioritize based on real opportunity, competition and fit with your product, so your investment pays off from the very first market.
A clear international roadmap: where to enter, when and with which resources, with measurable goals at each phase.
Why invest in International SEO
Three reasons organic expansion multiplies your business without multiplying your Ads spend.
- 01
You multiply your potential market
Each new country is an entire audience you couldn’t reach before. International SEO opens those markets organically and sustainably, without depending on burning budget on advertising in each one.
- 02
First-mover advantage
In many markets, local SEO competition is far lower than in Spain. Entering well positioned ahead of your local rivals gives you years of advantage that are hard to recover.
- 03
An asset that appreciates
A well-built multi-language site is infrastructure that keeps bringing customers from all over the world while you sleep, and increases your company’s value as a digital asset.
Ready to leave your home market?
We analyze your international potential and tell you which markets to prioritize and how to enter without cannibalizing.
Request a quote
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about International SEO?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertDo I need a separate domain for each country?
Not always. Depending on your case we assess three structures: country domains (ccTLD), subdomains or subfolders. Each has its own advantages in authority, cost and management. We choose the one that best fits your resources and goals, and implement it with hreflang so Google serves the right version to each user.
Is translating my current site enough?
No. A literal translation neither ranks well nor converts: people search with different words in each country and respond to different cultural nuances. We localize —adapting message, keywords and tone to each market— so the content sounds native and captures the real demand of each language.
What is hreflang and why does it matter?
It’s the tag that tells Google which version of your site to show based on the user’s language and country. Done right, it prevents duplicate content and cannibalization between versions, and ensures a user in Mexico sees the Mexican version and not the Spanish one. Done wrong, it can sink your international SEO.
How many countries should we start with?
The ones that give you the most real opportunity. We prefer to enter a few priority markets well than many badly. We analyze demand, competition and fit with your product to map a roadmap: where to enter first, when to scale and with which resources, with measurable goals at each phase.
How long until it delivers results?
Like all SEO, it’s a mid-to-long-term game, but with the advantage that competition is lower in many markets. First results usually appear in 3-6 months per market, and the effect compounds: each well-worked country becomes a source of traffic and customers that never stops growing.
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See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
