Local SEO Agency
Local SEO
Get found when and where they need you most.
If you run a physical business or serve a specific area, ranking across the whole country does you no good. We optimize your presence so you’re the first choice in Google’s Local Pack and on Maps, and we turn screens into people at your door.
Some of our clients
Attract more customers from Google Maps
How many times have you searched for a restaurant or a service on Google and trusted the one featured on the map? Your customers do the same. That’s why your business must show up at the top in your area, with a team dedicated exclusively to optimizing your Google profile.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoLocal SEO Consultant
More visibility, better reputation and more customers.
We don’t just “put you on the map”: we turn your presence into an acquisition tool.
We optimize your profile on Google Maps and other key platforms with accurate, relevant information that connects with what your customers are looking for.
And we don’t stop there: we work with you to generate authentic reviews and recommendations that build trust in your brand and set you apart from the competition.
Google Maps ranking
Be #1 in your area.
Our experience has made us experts in local ranking.
We handle the promotion of your business on Google Maps and your digital marketing strategy, with a solid presence that attracts more customers.
The goal: for you to dominate the screen, showing up both on the map for proximity searches and in organic results with your site.
From the screen to your door
Fewer curious clicks, more customer visits.
Local SEO done right brings people with their wallet in hand.
Whoever searches “near me” intends to buy now. We work so that hot demand ends up at your business and not the one next door.
Fewer reports, more calls, bookings and visits to your location that show up on your bottom line.
Why invest in Local SEO
Three reasons local SEO is the most profitable lever for a business with a physical presence.
- 01
You capture immediate buying intent
Local searches (“near me”, “in Barcelona”) are among the ones that convert most: the user wants to buy now. Showing up at the top in that moment is direct money.
- 02
Your reputation works for you
A solid review strategy not only improves your position on the map: it builds the trust that makes the customer choose you and not the competition.
- 03
It pays for itself
We don’t charge for “filling in the profile”. We design an active strategy built so the calls and visits cover the cost of the service from the very first months.
Not showing up on Google Maps?
We run an audit of your local SEO and tell you why your competition ranks ahead of you.
I want my audit
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about Local SEO?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhat is local SEO?
It’s the set of techniques to rank your business in searches with geographic intent: Google’s Local Pack (the map with the top three), Google Maps and the organic results in your city. The goal is that, when someone searches for what you offer near you, you’re the one who shows up.
How much does an agency charge to manage Local SEO?
It depends on the competition in your city and the number of locations to manage. We don’t believe in fixed fees for “filling in the profile”: we charge for an active strategy of review generation, citations and local content optimization, designed so the calls and visits cover the cost from the very first months.
Do I need a website or is the Google profile enough?
The Google Business Profile is vital, but an optimized website multiplies your chances of ranking at the top: Google uses the information on your site to confirm you’re an authority in your sector and location. If you don’t have a site or it’s outdated, we build you a light, direct structure focused 100% on local conversion.
Why is Local SEO important?
Because for a physical or area-based business, 90% of the opportunities are in your area. Being at the top on the map and in local searches means more calls, more visits to your location and more bookings from people who already want to buy. It’s the most profitable way to capture nearby customers.
Will I only show up on Google Maps or also in regular search?
Both. A good local SEO strategy aims for you to dominate the screen: on the map for proximity searches and in traditional organic results with your website. We work comprehensively so that, however they search, they find you.
More to explore
Other services that change everything
Estrategia de Marca
Si ya tienes una marca, pero nadie la entiende, recuerda esto: lo que no se comunica, no existe. Tomamos tu branding y lo convertimos en una estrategia de marketing que posiciona, genera autoridad y hace que te elijan. Mensaje claro, presencia fuerte y campañas que venden. Nada de teorías, todo acción.
View service →SEO / GEO / AIO
No hacemos SEO para verte en la página #1 de Google (que no está mal, pero eso es de 2020), hacemos SEO para que vendas más. Posicionamos tu marca donde importa: en Google, ChatGPT, YouTube y más. Nada de humo, solo resultados que escalan tu negocio.
View service →Performance & Paid Media
Cada euro en anuncios tiene que multiplicarse, no desaparecer. Creamos campañas con ROAS positivo desde la estrategia hasta el copy. Datos, pruebas y ajustes constantes. Rentabilidad, no ad spend sin control.
View service →Experiencia de usuario / CRO
No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.
View service →Soluciones a medida
Cuando ninguna herramienta de las de siempre te encaja, la construimos. Creamos productos, software y automatizaciones a medida que resuelven problemas reales de tu negocio: ahorrar horas, ordenar tus datos, integrar tus sistemas y atender mejor a tus clientes. La tecnología —IA incluida— al servicio de tu cuenta de resultados, no al revés.
View service →Diseño / Desarrollo web
Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.
View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
