TikTok Ads Agency

TikTok Ads Agency

If your ad looks like an ad, you’re going to fail.

TikTok doesn’t forgive traditional advertising. With our experience of over 500,000 followers we create native content that goes viral and sells effortlessly, mastering the language of fast attention. We don’t interrupt the feed: we become it.

Since 2013helping businesses
+300happy clients
+16countries
+5M€in Ads managed/year

Some of our clients

The only place where a small brand can blow up the market

On TikTok it isn’t whoever has the biggest budget who wins, but whoever understands the platform best. A single well-executed video can generate millions of organic views and send your sales soaring. We know how to spark that effect and amplify it with Spark Ads.

What we do in TikTok Ads

Native content that sells without looking like it sells

  • 01

    Spark Ads

    We amplify organic posts (yours or creators’) with the power of paid media. The best-performing format on TikTok because it keeps all the social proof and the naturalness of the content.

    • Spark Ads
    • Organic + paid
    • Social proof
    • Authenticity
  • 02

    UGC creative

    We produce and guide user- and creator-generated content that connects with the audience. No studio ads: pieces that feel like a recommendation from a friend.

    • UGC
    • Creators
    • Scripts
    • Hooks
  • 03

    Funnel strategy

    We design sequences that take the user from viral discovery to purchase, with creatives tailored to each phase and retargeting on anyone who already engaged.

    • TOFU
    • Retargeting
    • Sequences
    • Conversion
  • 04

    Creative testing

    On TikTok creative burns out fast. We systematize the testing of hooks and angles to constantly refresh the feed and avoid ad fatigue.

    • Testing
    • Creative fatigue
    • Iteration
    • Angles
  • 05

    Tracking and pixel

    We set up the TikTok pixel and the Events API to measure real conversions and feed the algorithm clean purchase signals, not just view signals.

    • Pixel
    • Events API
    • Conversions
    • Optimization
  • 06

    TikTok Shop

    We connect the shopping experience inside the platform itself to shorten the path between discovery and transaction as much as possible. From scroll to checkout in seconds.

    • TikTok Shop
    • Ecommerce
    • Social commerce
    • Checkout

Why do so many brands trust our agency?

Talking to other agencies? Oh… we’re sorry.

3 real reasons why we’re different from the rest.

Equipo de Palo Seco celebrando con el botón de plata de YouTube
Pedro, CEO de Palo SecoHow can we help you?
Let’s talk
  1. Always one step ahead

    1. We set the trend and innovate

    We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.

  2. We live marketing… and we teach it

    2. References in Marketing, AI and UX

    We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.

  3. Partners of the leading software

    3. We work with the most TOP brands

    We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.

Case studies

The success case is our goal

Case study

SEO, SEM, UX, CRO

Caso de éxito: Zona F

Zona F

Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.

View full case

What we achieved:

Conversion increase +30%

Top #1«Driving school Barcelona»«Car license»«Motorcycle license»

Conversion rate3.2% → 4.9%

+48%First-year revenue
+197%Monthly visits (32k)
Ago
Sep
Oct
Nov
Dic
Caso de éxito: Ufesa

Case study

SEO, CRO

Ufesa

Ufesa is a leading Spanish home appliance brand with constant technological innovation to make everyday life at home easier.

View full case

What we achieved:

Revenue +31% the first year

Top #1«Air fryer»«Electric blanket»«Buy a fan»
+31%First-year revenue
+185%Monthly visits
Ago
Sep
Oct
Nov
Dic

Case study

SEO, Paid Media, International

Caso de éxito: Huiike

Huiike

Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.

View full case

What we achieved:

Market expansion +4 países

Top #1«Paddle surf boards»«Paddle surf»«Buy a paddle surf board»
+22%First-year revenue
+140%Monthly visits
Ago
Sep
Oct
Nov
Dic
Caso de éxito: All Radical

Case study

e-commerce, Paid Media, CRO

All Radical

Mountain and outdoor sports retail. A campaign strategy and conversion optimization that sold out the inventory at the peak of the season.

View full case

What we achieved:

Stock sold out in season

Top #1 Local«Ski lessons»«Ski rental»«Snowboard lessons»
+22%First-year revenue
+95%Monthly visits
Ago
Sep
Oct
Nov
Dic

Client reviews

What our clients say

4,9/5,0Based on 30 reviews
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasJavier Ruyra VilluendasCEO of Ceditech
If you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteBorja Prieto BustamanteHead of Marketing at Factorial
Oscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoJavier Garcia SotoCEO of Tok&Go
Pedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneJonathan SeoaneCo-founder of WeFox
They helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullJordi RebullFounder of Veneers
Pedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoMarco CreativoFounder of Marco Creativo
01

Native or nothing

On TikTok, advertising that works doesn’t look like advertising.

We come from content: we know how to speak the platform’s language.

The TikTok user spots a brand ad instantly and scrolls past it without blinking. The only way to sell to them is to blend into their feed with content that adds value or entertains.

Our edge is that we’ve spent years creating viral content. We don’t adapt ads to TikTok: we create for TikTok from scratch.

02

Creative expires

A winning ad today is burned out in two weeks.

That’s why we systematize constant production and testing.

TikTok’s speed demands a continuous flow of new creatives. Whoever falls asleep on a single winning video watches performance collapse from fatigue.

We set up a testing system that spots winners fast and refreshes the feed before the algorithm gets tired.

03

Virality with return

Millions of views that also sell.

Virality without conversion is just an ego trip.

We love a video with millions of views, but only if it moves the business needle. We connect every campaign with solid tracking to measure sales, not just applause.

We amplify what works with Spark Ads and take that warm audience all the way to checkout.

Why your TikTok Ads works with us

Three reasons your brand can blow up on TikTok.

  1. 01

    We know how to create for the platform

    We’re not an agency that discovered TikTok yesterday. We come from viral content with over 500k followers and understand what makes a video explode.

  2. 02

    Content that isn’t skipped

    We create native pieces, with a hook in the first second, that the user consumes as if they were organic. Lower cost, more qualified reach.

  3. 03

    Virality measured in sales

    We connect every campaign with real tracking so views translate into transactions. Pretty virality doesn’t pay the bills.

  4. Want your brand to blow up on TikTok?

    We’ll tell you what kind of native content can send your sales soaring on the platform.

    Request a proposal

No fluff, no strings

Tried it before and it didn’t work? This is how we work.

  1. 01

    We work with measurable goals (KPIs).

    We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.

  2. 02

    Continuous contact: we are here for whatever you need.

    Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.

  3. 03

    No lock-in: no fine print.

    We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.

Equipo de Palo Seco en una reunión de estrategia

FAQ

Have a question about TikTok Ads?

We’re here to answer them. And if any remain, let’s talk.

Talk to an expert
Is TikTok Ads right for my business or only for young brands?

TikTok has stopped being just a teenage thing: its user base is increasingly broad and cross-generational, including audiences with high purchasing power. It works especially well for ecommerce, education, services and personal brands, but the key isn’t so much the sector as the ability to create native content that connects. If your product can be shown on video, TikTok is an opportunity.

What are Spark Ads?

Spark Ads are TikTok’s flagship format: they let you use paid media to amplify an organic post, yours or a creator’s, keeping all the likes, comments and the naturalness of the content. They perform better than traditional ads because they preserve social proof and don’t interrupt the user experience.

Do I need to appear in the videos myself?

Not necessarily. We work with UGC from creators, with your team or with formats where you don’t need to show your face. That said, on TikTok authenticity sells, and often a real person connecting with the camera beats any sophisticated production. We define together the approach that fits you best.

How often do the creatives need refreshing?

On TikTok creative burns out fast, much faster than on Meta or Google. A winning ad can start to decline from fatigue in one or two weeks. That’s why we set up a system of continuous production and testing that refreshes the feed and spots new winners before performance drops.

How do you measure that TikTok Ads actually sells?

We set up the TikTok pixel and the Events API to measure real conversions, not just views. What matters to us is sales, CPA and ROAS, not millions of empty views. A viral campaign that doesn’t generate revenue isn’t a success to us.

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