YouTube Ads Agency
YouTube Ads Agency
We don’t interrupt the video: we become what they want to watch.
YouTube is the only channel where you can build brand authority at scale before asking for the sale. We use long-form and visual retargeting so your customer gets to know you, trusts you and reaches the click already convinced. Advertising that educates and sells.
Some of our clients
The channel where you build trust at scale
Unlike the fast feed, YouTube gives you time to tell your story. It’s the perfect place to generate demand, explain your value proposition and stay in the user’s mind. When they later search on Google, they’ll already know who you are.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoThe first 5 seconds are everything
Either you hook them instantly, or the user skips.
We script every ad to win attention from the very first frame.
On YouTube the user has the skip button one click away. If you don’t give them a reason to stay in the first seconds, you’ve paid for an empty impression.
We design hooks that filter and retain: we want only those who fit your offer to stay, and to stay until the end.
Building demand, not just capturing it
YouTube creates the desire that Google later captures.
Video works the top of the funnel like no other channel.
Most agencies only capture existing demand. We use YouTube to create it: we reach those who don’t yet know they need you.
That prior recognition makes all your other campaigns cheaper: when the brand already rings a bell, the Search click is cheaper and converts better.
Measuring the real effect
The impact of video goes beyond the direct click.
We measure view-through and the influence on your conversions.
Judging YouTube by direct clicks alone is a mistake: much of its value lies in the searches and purchases it triggers afterward. We set up measurement to see it.
We analyze view-through, brand lift and the synergy with your search campaigns to understand the full return of every euro in video.
Why your YouTube Ads works with us
Three reasons video becomes your best salesperson.
- 01
We build authority, not just clicks
We use long-form so the customer knows and trusts you before buying. That authority makes all your marketing cheaper and better.
- 02
Creative that retains
We script ads with hooks and real value. On YouTube it isn’t enough to appear: you have to earn not being skipped.
- 03
Full-funnel synergy
We coordinate YouTube with Search and the rest of your Paid Media. Video generates demand and the other channels turn it into sales.
Want to build authority and sell with video?
We’ll lay out a YouTube Ads strategy that generates demand and turns it into sales.
Request a proposal
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about YouTube Ads?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertIs YouTube Ads for selling or only for building brand awareness?
It’s for both, and that’s its strength. YouTube is unbeatable at building demand and authority at the top of the funnel, but with video retargeting and a good strategy it also closes sales. Its greatest value is usually indirect: the recognition it generates makes your Search campaigns and other channels cheaper and better-performing.
Do I need expensive productions to advertise on YouTube?
No. What rules on YouTube is the script and the hook, not the production budget. An ad shot simply but with a clear story and a strong call to action performs better than a big production without strategy. We help you create effective pieces without having to blow the budget.
What’s the difference between In-stream and Demand Gen?
In-stream ads show before or during other videos (the classic «skip ad in 5 seconds») and are ideal for capturing attention on content the user is already watching. Demand Gen distributes your video across YouTube, Shorts and Discover to generate desire in audiences that aren’t searching for you yet. We usually combine them depending on the goal.
How do you measure the return on YouTube Ads?
We go beyond the direct click, because much of YouTube’s value is deferred. We measure view-through (conversions from people who saw the ad and bought later), brand lift and, above all, the influence on your searches and Search campaigns. We set up attribution to see the real impact, not a partial snapshot.
Does it make sense to run YouTube Ads without Google Ads?
You can, but it loses part of its power. YouTube shines at generating demand, and that demand needs a channel to capture it when the user is ready to buy: usually Google Ads Search. That’s why we recommend a full-funnel strategy where video creates the desire and search campaigns turn it into sales.
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See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
