Technology Consulting
Technology consulting
We don’t build you a website and disappear. We’re your technical partner.
Technology decisions shape your business for years, and making them without judgment is expensive. We advise you on the right technology for your budget and your goals, from maintenance to scalability. A partner who thinks about your business over the long term, not a vendor of one-off jobs.
Some of our clients




















The right technology propels you; the wrong one holds you back for years
Choosing the wrong platform, architecture or provider can weigh your business down for a long time. With more than 500 projects behind us, we help you make the important technical decisions with an eye on where you want to be in three years, not just tomorrow.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.

How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO

Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%

What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International

Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países

What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoPartners, not vendors
We care about your business, not just your job order.
The relationship doesn’t end when we hand over the website.
Many agencies deliver the project and disappear until the next order. We prefer to walk alongside you over time, understanding how your business evolves.
That continuity lets us give you far more valuable advice, because we truly know your context and your goals.
No bias
We recommend what suits you.
Even when the best answer is sometimes “don’t do it”.
Because we don’t depend on selling a specific technology, we can be honest: sometimes the best recommendation is a simple WordPress, and other times a custom build.
Our judgment is based on your budget and your goals, not on what’s most convenient or profitable for us to sell.
Think three years ahead
Today’s technical decisions shape your tomorrow.
Choosing with foresight avoids enormous costs later.
A poorly made technology decision can force you to redo everything two years later, at an enormous cost. Choosing well from the start saves a lot.
We help you decide thinking about where you want to be in the medium term, not just about solving this week’s problem.
Benefits of good consulting
Three reasons a technical partner saves you money.
- 01
Sound decisions
Choosing the right technology from the start avoids costly changes of direction. Good technical advice pays for itself in the mistakes you don’t make.
- 02
Technology aligned with the business
Your infrastructure works toward your goals, not the other way around. Every technical decision is made with where you want to take your company in mind.
- 03
Peace of mind
With a trusted technical partner looking after your technology, you can focus on your business knowing the technical side is in good hands.
Have an important technical decision on your hands?
Tell us your situation and we’ll advise you with judgment, thinking about your business over the long term.
Talk to an expert
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.

FAQ
Have a question about consulting?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhat exactly does technology consulting do?
It helps you make your business’s important technical decisions with judgment: which platform or technology to use, how to scale, whether it’s worth migrating or modernizing, how to reduce risks. Instead of executing a specific job, we bring vision and experience so you choose well, because a poorly made technology decision can weigh your business down for years. We translate the technical into business language so leadership can decide with confidence.
Do I need consulting if I just want a website?
For a simple website, not always; sometimes it’s enough to just build it. Consulting makes sense when there’s a decision with medium-term impact: choosing between WordPress, No-Code or a custom build; setting up a platform that will have to scale; migrating technology; or integrating several systems. In those cases, investing a little in thinking before building avoids expensive mistakes. And if we see you don’t need consulting, we’ll tell you.
Do you always recommend the most expensive or complex option?
On the contrary. Because we don’t depend on selling a specific technology, we can be honest: often the best recommendation is the simplest, most economical solution that meets your goals. Our judgment is based on your budget and your goals, not on what’s most profitable for us. Sometimes the most valuable answer we give is “you don’t need this yet”.
Do you offer ongoing support or only one-off?
Both. We can do one-off consulting for a specific decision, or work alongside you continuously as your technology partner, including maintenance and support. Many clients choose the second option because, by knowing their business in depth, our advice becomes far more useful over time. Either way, it’s your choice: we don’t tie anyone down.
How much does technology consulting cost?
It depends on the scope: a one-off session to unblock a specific decision isn’t the same as ongoing support with an audit, roadmap and support. We frame it around what you need and not around what’s in our interest to sell; often the recommendation ends up saving you far more than the advice costs, because it avoids an expensive technical mistake. We tell you the cost and format before we start, no surprises.
Do you work with my in-house team or do it all yourselves?
Both, depending on what suits you. If you have a technical team, we integrate as external judgment and support them in the decisions and execution, bringing the vision that comes from having done more than 500 projects. If you don’t, we take on the technical side ourselves and translate it into business language so you decide with confidence. We adapt to your structure; we don’t force you to build a department you don’t need.
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See the client portal- 36 hHours spent
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- 128.400€Attributed sales




