Technology Consulting

Technology consulting

We don’t build you a website and disappear. We’re your technical partner.

Technology decisions shape your business for years, and making them without judgment is expensive. We advise you on the right technology for your budget and your goals, from maintenance to scalability. A partner who thinks about your business over the long term, not a vendor of one-off jobs.

Since 2013helping businesses
+300happy clients
+16countries
+5M€in Ads managed/year

Some of our clients

The right technology propels you; the wrong one holds you back for years

Choosing the wrong platform, architecture or provider can weigh your business down for a long time. With more than 500 projects behind us, we help you make the important technical decisions with an eye on where you want to be in three years, not just tomorrow.

How we work alongside you

Technical judgment at the service of your business

  • 01

    Technology audit

    We review your website, your tools and your infrastructure to detect risks, bottlenecks and opportunities to improve. Knowing where you stand before deciding where to go.

    • Audit
    • Risks
    • Performance
    • Diagnosis
  • 02

    Technology selection

    We advise you on which platform, stack or tool fits your project, budget and goals. No bias: we recommend what suits you, not what suits us.

    • Stack
    • Platform
    • Decision
    • Objectivity
  • 03

    Scalability strategy

    We plan how your technology should grow to keep up with the business, so success doesn’t catch you with a foundation that can’t hold. Ready for growth.

    • Scalability
    • Architecture
    • Growth
    • Future
  • 04

    Migrations and modernization

    We guide you to update obsolete systems or migrate platforms without losing anything along the way, minimizing risks and without stalling your operations.

    • Migration
    • Modernization
    • Risk
    • Continuity
  • 05

    C-Level consulting

    We translate the technical into business language so leadership can decide with judgment. We support whoever’s in charge, no need for them to be a technology expert.

    • Leadership
    • Business
    • Decision
    • Translation
  • 06

    Maintenance and support

    We offer ongoing maintenance and support so your technology is always up to date, secure and running, and you can focus on your business.

    • Maintenance
    • Support
    • Security
    • Peace of mind

Why do so many brands trust our agency?

Talking to other agencies? Oh… we’re sorry.

3 real reasons why we’re different from the rest.

Equipo de Palo Seco celebrando con el botón de plata de YouTube
Pedro, CEO de Palo SecoHow can we help you?
Let’s talk
  1. Always one step ahead

    1. We set the trend and innovate

    We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.

  2. We live marketing… and we teach it

    2. References in Marketing, AI and UX

    We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.

  3. Partners of the leading software

    3. We work with the most TOP brands

    We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.

Case studies

The success case is our goal

Case study

SEO, SEM, UX, CRO

Caso de éxito: Zona F

Zona F

Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.

View full case

What we achieved:

Conversion increase +30%

Top #1«Driving school Barcelona»«Car license»«Motorcycle license»

Conversion rate3.2% → 4.9%

+48%First-year revenue
+197%Monthly visits (32k)
Ago
Sep
Oct
Nov
Dic
Caso de éxito: Ufesa

Case study

SEO, CRO

Ufesa

Ufesa is a leading Spanish home appliance brand with constant technological innovation to make everyday life at home easier.

View full case

What we achieved:

Revenue +31% the first year

Top #1«Air fryer»«Electric blanket»«Buy a fan»
+31%First-year revenue
+185%Monthly visits
Ago
Sep
Oct
Nov
Dic

Case study

SEO, Paid Media, International

Caso de éxito: Huiike

Huiike

Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.

View full case

What we achieved:

Market expansion +4 países

Top #1«Paddle surf boards»«Paddle surf»«Buy a paddle surf board»
+22%First-year revenue
+140%Monthly visits
Ago
Sep
Oct
Nov
Dic
Caso de éxito: All Radical

Case study

e-commerce, Paid Media, CRO

All Radical

Mountain and outdoor sports retail. A campaign strategy and conversion optimization that sold out the inventory at the peak of the season.

View full case

What we achieved:

Stock sold out in season

Top #1 Local«Ski lessons»«Ski rental»«Snowboard lessons»
+22%First-year revenue
+95%Monthly visits
Ago
Sep
Oct
Nov
Dic

Client reviews

What our clients say

4,9/5,0Based on 30 reviews
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasJavier Ruyra VilluendasCEO of Ceditech
If you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteBorja Prieto BustamanteHead of Marketing at Factorial
Oscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoJavier Garcia SotoCEO of Tok&Go
Pedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneJonathan SeoaneCo-founder of WeFox
They helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullJordi RebullFounder of Veneers
Pedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoMarco CreativoFounder of Marco Creativo
01

Partners, not vendors

We care about your business, not just your job order.

The relationship doesn’t end when we hand over the website.

Many agencies deliver the project and disappear until the next order. We prefer to walk alongside you over time, understanding how your business evolves.

That continuity lets us give you far more valuable advice, because we truly know your context and your goals.

02

No bias

We recommend what suits you.

Even when the best answer is sometimes “don’t do it”.

Because we don’t depend on selling a specific technology, we can be honest: sometimes the best recommendation is a simple WordPress, and other times a custom build.

Our judgment is based on your budget and your goals, not on what’s most convenient or profitable for us to sell.

03

Think three years ahead

Today’s technical decisions shape your tomorrow.

Choosing with foresight avoids enormous costs later.

A poorly made technology decision can force you to redo everything two years later, at an enormous cost. Choosing well from the start saves a lot.

We help you decide thinking about where you want to be in the medium term, not just about solving this week’s problem.

Benefits of good consulting

Three reasons a technical partner saves you money.

  1. 01

    Sound decisions

    Choosing the right technology from the start avoids costly changes of direction. Good technical advice pays for itself in the mistakes you don’t make.

  2. 02

    Technology aligned with the business

    Your infrastructure works toward your goals, not the other way around. Every technical decision is made with where you want to take your company in mind.

  3. 03

    Peace of mind

    With a trusted technical partner looking after your technology, you can focus on your business knowing the technical side is in good hands.

  4. Have an important technical decision on your hands?

    Tell us your situation and we’ll advise you with judgment, thinking about your business over the long term.

    Talk to an expert

No fluff, no strings

Tried it before and it didn’t work? This is how we work.

  1. 01

    We work with measurable goals (KPIs).

    We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.

  2. 02

    Continuous contact: we are here for whatever you need.

    Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.

  3. 03

    No lock-in: no fine print.

    We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.

Equipo de Palo Seco en una reunión de estrategia

FAQ

Have a question about consulting?

We’re here to answer them. And if any remain, let’s talk.

Talk to an expert
What exactly does technology consulting do?

It helps you make your business’s important technical decisions with judgment: which platform or technology to use, how to scale, whether it’s worth migrating or modernizing, how to reduce risks. Instead of executing a specific job, we bring vision and experience so you choose well, because a poorly made technology decision can weigh your business down for years. We translate the technical into business language so leadership can decide with confidence.

Do I need consulting if I just want a website?

For a simple website, not always; sometimes it’s enough to just build it. Consulting makes sense when there’s a decision with medium-term impact: choosing between WordPress, No-Code or a custom build; setting up a platform that will have to scale; migrating technology; or integrating several systems. In those cases, investing a little in thinking before building avoids expensive mistakes. And if we see you don’t need consulting, we’ll tell you.

Do you always recommend the most expensive or complex option?

On the contrary. Because we don’t depend on selling a specific technology, we can be honest: often the best recommendation is the simplest, most economical solution that meets your goals. Our judgment is based on your budget and your goals, not on what’s most profitable for us. Sometimes the most valuable answer we give is “you don’t need this yet”.

Do you offer ongoing support or only one-off?

Both. We can do one-off consulting for a specific decision, or work alongside you continuously as your technology partner, including maintenance and support. Many clients choose the second option because, by knowing their business in depth, our advice becomes far more useful over time. Either way, it’s your choice: we don’t tie anyone down.

How much does technology consulting cost?

It depends on the scope: a one-off session to unblock a specific decision isn’t the same as ongoing support with an audit, roadmap and support. We frame it around what you need and not around what’s in our interest to sell; often the recommendation ends up saving you far more than the advice costs, because it avoids an expensive technical mistake. We tell you the cost and format before we start, no surprises.

Do you work with my in-house team or do it all yourselves?

Both, depending on what suits you. If you have a technical team, we integrate as external judgment and support them in the decisions and execution, bringing the vision that comes from having done more than 500 projects. If you don’t, we take on the technical side ourselves and translate it into business language so you decide with confidence. We adapt to your structure; we don’t force you to build a department you don’t need.

More to explore

Other services that change everything

Estrategia de Marca

Si ya tienes una marca, pero nadie la entiende, recuerda esto: lo que no se comunica, no existe. Tomamos tu branding y lo convertimos en una estrategia de marketing que posiciona, genera autoridad y hace que te elijan. Mensaje claro, presencia fuerte y campañas que venden. Nada de teorías, todo acción.

View service →

SEO / GEO / AIO

No hacemos SEO para verte en la página #1 de Google (que no está mal, pero eso es de 2020), hacemos SEO para que vendas más. Posicionamos tu marca donde importa: en Google, ChatGPT, YouTube y más. Nada de humo, solo resultados que escalan tu negocio.

View service →

Performance & Paid Media

Cada euro en anuncios tiene que multiplicarse, no desaparecer. Creamos campañas con ROAS positivo desde la estrategia hasta el copy. Datos, pruebas y ajustes constantes. Rentabilidad, no ad spend sin control.

View service →

Experiencia de usuario / CRO

No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.

View service →

Soluciones a medida

Cuando ninguna herramienta de las de siempre te encaja, la construimos. Creamos productos, software y automatizaciones a medida que resuelven problemas reales de tu negocio: ahorrar horas, ordenar tus datos, integrar tus sistemas y atender mejor a tus clientes. La tecnología —IA incluida— al servicio de tu cuenta de resultados, no al revés.

View service →

Diseño / Desarrollo web

Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.

View service →

Client portal

Work with a live dashboard, not with reports.

Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.

See the client portal

Talk toPalo Seco expertan expert

Book a call
Get a quote