360 Strategy
360 strategy
The user doesn’t live on a single channel. Neither should your strategy.
A customer discovers you in an ad, researches you on Google, validates you on social media and decides on your website. If one of those points fails, you lose them. We unify SEO, Paid, content, AI and web into a coherent omnichannel strategy where each channel strengthens the others, always aligned with your business.
Some of our clients
The sum of loose channels isn’t a strategy: it’s an expense
Many companies do “a bit of everything” without anything connecting: SEO on one side, Ads on another, social media with no direction. We orchestrate every channel around a single business goal so the investment adds up instead of scattering.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoEverything connected
Each channel is stronger when it works with the others.
Synergy is what separates a strategy from a to-do list.
SEO feeds Paid, Paid improves brand recognition, a fast website amplifies all of the above and AI scales it. In isolation, each channel performs at half its potential.
Our advantage is understanding how they connect: 15 specialists coordinated around a single goal, not loose pieces.
Coherence
A single voice across every touchpoint.
The customer perceives one brand, not a collection of campaigns.
When each channel tells a different story, the brand dilutes and the customer gets confused. Coherence builds trust.
We align the message across every channel so that, wherever they find you, the customer gets a unified and recognizable experience.
Profitability, not volume
Omnichannel doesn’t mean being everywhere just because.
We prioritize where your business wins, not where there’s noise.
Being on every channel with no criteria scatters the budget. The 360 strategy isn’t about doing everything, it’s about doing what works in a coordinated way.
We concentrate the investment where your business gets a return and use the rest of the channels to reinforce, not to spend for the sake of spending.
Benefits of a 360 strategy
Three reasons why the unified whole beats the sum of the parts.
- 01
More result per euro
When channels amplify each other, every euro invested performs better. Synergy lowers the overall acquisition cost of all your marketing.
- 02
A coherent, strong brand
A single voice across every touchpoint builds trust and recognition. The customer perceives a solid brand, not scattered campaigns.
- 03
A business perspective
We measure the strategy as a whole aligned with your goals. You stop optimizing loose channels and start optimizing the business result.
Do you have loose channels or a real strategy?
We analyze your digital presence and propose how to unify it into a profitable 360 strategy.
Request a 360 proposal
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about the 360 strategy?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhat does a 360 strategy really mean?
It means planning and coordinating all your marketing channels (SEO, Paid, content, social, web, AI) around a single business goal, instead of managing them separately. The user doesn’t live on a single channel: they discover you on one, research you on another and decide on yet another. A 360 strategy makes sure that whole experience is coherent and that each channel amplifies the others, rather than competing for the budget.
Do I have to hire all the services at once?
Not necessarily. The 360 strategy is above all a way of thinking and coordinating; you can start with the channels that are most priority for your business and expand from there. What matters is that, even if you start with two or three channels, they’re set up in a coordinated way and with a whole-picture view, so that scaling later means adding pieces to a plan, not starting from scratch each time.
How is it different from hiring each service separately?
In the coordination and the synergy. Hiring SEO in one place, Ads in another and the web in another usually produces disconnected efforts that step on each other. By bringing it all under a single strategy, the data and learnings from one channel feed the others, the message is coherent and the investment is optimized as a whole. The result is usually more profitable than the sum of the parts separately.
How is the success of a 360 strategy measured?
With a global view, not channel by channel. We define the business goals and measure how the strategy as a whole contributes to reaching them, paying special attention to attribution (which combination of channels genuinely drives the sales). This avoids the classic mistake of rewarding the last channel involved and ignoring the ones that created the demand. We measure the business, not each platform’s vanity metrics.
How much does a 360 strategy cost?
There’s no single price, because it depends on how many channels are involved, the volume of work in each and your starting point. The advantage of approaching it as a 360 strategy is that the budget is distributed with criteria: we concentrate the investment where your business gets a return instead of spending to be everywhere. We start from what you can invest and design the plan that gets the most performance out of it, not the other way around.
Is a 360 strategy right for my company size?
Yes, because 360 doesn’t mean “doing everything” or having a huge budget, but coordinating well what you do. A small business can start with two or three channels worked on jointly and coherently, and that already performs better than spending the same money on loose, disconnected actions. We adapt the scope to your size and your goals; what doesn’t change is the coordinated way of thinking.
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- 128.400€Attributed sales
