Brand Strategy
Digital brand strategy
From being one more to being the benchmark of your industry.
In a saturated market, being invisible is the same as not existing. We build an algorithm-proof brand authority, dominating the searches where your customer is and shielding your reputation against any crisis, with a full 360º strategy that leaves no loose ends.
Some of our clients
Get the market (and AI) talking about your business
We build real authority based on data and perception, dominating today’s ecosystem of algorithmic recommendations and search so your brand shows up at the exact moment of the buying decision.
Brand strategy services
Solutions that turn your brand into a competitive advantage
Authority and Positioning
In the era of generative algorithms, authority isn’t requested, it’s earned. We work so your brand isn’t just an option, but the answer recommended by ChatGPT, Gemini and Google.
View service →Branding Campaigns
We don’t launch ads for the sake of it; we create impacts that stick. We use Paid Media and Performance to amplify your message right where your audience is.
View service →Online Reputation
Your reputation is your most fragile asset. We monitor and manage what’s said about you across the web and build a wall of positive content that protects your image 24/7.
View service →Web, UX and Conversion
Your website is your brand’s home. If the user experience fails, your brand weakens. We align your visual identity with flawless usability that turns every visit into value.
View service →360 Strategy
The user doesn’t live on a single channel. We unify SEO, Paid, content, AI and automation into a coherent and, above all, profitable omnichannel strategy aligned with your business.
View service →Press Releases
Appearing in the industry’s top media outlets consolidates your brand. With our own software (Beelinko) we work with the best providers at the best price.
View service →Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoYour company’s life insurance
Don’t compete on price, compete on authority.
Doing marketing today is easy; getting remembered is the hard part.
A solid brand strategy lowers your acquisition costs (CPA) because people already trust you before they even click.
We use our experience since 2013 to get you to stop chasing customers and start attracting them. If your brand is strong, price stops being the conversation.
Digital brand strategy in Spain
Technology at the service of your branding.
Most agencies are good at one area. We’re 15 coordinated specialists.
We understand that SEO feeds Paid, that Paid improves brand recognition, and that a fast website (WPO) improves everything above.
We add Artificial Intelligence to predict trends and scale. It’s not spend, it’s margin: efficiency measured in results.
Brand development strategy
An undisputed brand authority.
We don’t manage channels; we build the benchmark of your industry.
We dominate every corner of search, from Google results to AI answers, and we shield your digital reputation with a 360º strategy.
We unify the precision of SEO, the power of Paid Media and the cutting edge of AI so your message is omnipresent, coherent and, above all, profitable.
Benefits of investing in brand strategy
Three reasons why your brand is the most profitable asset your company has in 2026.
- 01
Branding is the new SEO
Google’s algorithms and AI no longer just read keywords: they measure the authority of entities. The more people search for your name directly (Brand Queries), the more search engines understand that you’re the leader of your category.
- 02
Protection against volatility
Relying only on technical SEO or Ads is building on quicksand: algorithms change, advertising gets more expensive and AIs can stop citing sources. A solid brand is immune to those shifts.
- 03
Drastic CPA reduction
Investing in brand is the most profitable long-term investment. A company with brand authority converts far better than an unknown one, because the trust is already there before the first click.
Ready to be the benchmark of your industry?
Let’s build your brand authority with a 360º strategy. We’ll prepare a no-obligation proposal for you.
Request a quote
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Got a question? We’ve got the answer.
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhy is your approach 360 instead of just doing SEO or Ads?
Because the user doesn’t live on a single channel. They might discover you through an ad (Paid), research your authority on Google (SEO), validate your reputation on social media and decide based on whether your website is easy to use (UX). If one of those points fails, the brand breaks. We unify everything so the experience is coherent.
When will I notice my brand has more authority?
Authority is a long-distance race, but the milestones are clear. In the first 3 months we usually see full control of Google’s first page for your brand searches and an improvement in the sentiment of mentions. From there growth is exponential: better CTR, lower advertising cost and more presence in AI search engines.
How does AI affect my brand reputation?
ChatGPT and other models don’t invent information: they pull it from what already exists. If your brand has no clear authority or there’s contradictory information about you, AI will ignore you or recommend your competition. We work to make your brand a verified, respected entity, so you’re the logical answer.
What is a Brand Query and why should I care?
It’s when someone searches directly for your name instead of a generic service. It’s the most important KPI of 2026: if people search for you by name, Google understands you’re the authority and rewards you by ranking you higher across other searches. Our strategy focuses on getting you to dominate the market for who you are.
Is it suitable for small businesses or only for big brands?
It’s vital for both. In fact, a small company with a strong brand can unseat a giant with feet of clay. Your investment size doesn’t matter, consistency does. We work with companies that understand their name is their most valuable asset.
More to explore
Other services that change everything
SEO / GEO / AIO
No hacemos SEO para verte en la página #1 de Google (que no está mal, pero eso es de 2020), hacemos SEO para que vendas más. Posicionamos tu marca donde importa: en Google, ChatGPT, YouTube y más. Nada de humo, solo resultados que escalan tu negocio.
View service →Performance & Paid Media
Cada euro en anuncios tiene que multiplicarse, no desaparecer. Creamos campañas con ROAS positivo desde la estrategia hasta el copy. Datos, pruebas y ajustes constantes. Rentabilidad, no ad spend sin control.
View service →Experiencia de usuario / CRO
No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.
View service →Soluciones a medida
Cuando ninguna herramienta de las de siempre te encaja, la construimos. Creamos productos, software y automatizaciones a medida que resuelven problemas reales de tu negocio: ahorrar horas, ordenar tus datos, integrar tus sistemas y atender mejor a tus clientes. La tecnología —IA incluida— al servicio de tu cuenta de resultados, no al revés.
View service →Diseño / Desarrollo web
Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.
View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
