CRO Audit
CRO Audit
We don’t guess why you’re not selling: we see it in the data.
Your website has traffic but few sales, and you don’t know why. We do find out. We analyze friction, cognitive load and drop-off points with a heuristic audit and behavior tools to show exactly where and why your users leave without buying.
Some of our clients
Before changing anything, you have to understand what’s failing
Redesigning on a hunch is throwing money away. A CRO audit gives you the exact diagnosis: which screens lose users, which elements raise doubts and which frictions hold conversion back. With that map, every improvement you make hits the mark.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoData, not intuition
We put an end to subjective office debates.
The audit is based on evidence, not taste.
Everyone has an opinion on why the website isn’t converting, but opinions don’t sell. We go to the data: analytics, real behavior and proven usability principles.
The result is an objective diagnosis you can act on, not a debate about personal preferences.
The why, not just the what
Data tells you what’s happening; we tell you why.
We combine the quantitative with the qualitative.
Analytics tells you people abandon at checkout, but not why. Heatmaps, recordings and heuristics reveal the cause.
Only by understanding the why can you design improvements that truly move the conversion needle.
Actionable from day one
An audit that doesn’t end up as a PDF.
Findings prioritized by impact and effort.
A huge list of problems is little use if you don’t know where to start. We prioritize every finding by how much impact it has and how much it costs to implement.
That way you can start with the highest-return improvements and see results fast, on your own or with our help.
Benefits of a CRO audit
Three reasons why auditing before redesigning saves you money.
- 01
You stop losing sales blindly
You find out exactly where your users slip away. What isn’t measured can’t be fixed, and every point of friction is revenue walking out the door.
- 02
You invest only where it matters
Instead of redesigning on a hunch, you act on the real problems prioritized by impact. Every euro spent on improvements hits the mark.
- 03
Improvements that stay
Unlike Ads, the conversion improvements the audit uncovers stay on your website forever, paying dividends with no recurring cost.
Lots of traffic and few sales?
We run a CRO audit and tell you exactly where you’re losing money.
I want my audit
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about the CRO audit?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhat exactly do I get with a CRO audit?
A complete, actionable diagnosis of why your website isn’t converting as much as it could. It includes the heuristic usability analysis, the review of your analytics and funnel, the study of real behavior (heatmaps and recordings) and a final report with findings prioritized by impact and effort, plus concrete recommendations. Not a list of problems, but a plan of where to start.
Do I need a lot of traffic for it to be worthwhile?
It helps, because more data means firmer conclusions, but even with moderate traffic an audit delivers a lot: the usability heuristics, the funnel review and the friction analysis don’t depend on large volumes. We adapt the techniques to your situation to get the most out of whatever data you have.
Does the audit include implementing the improvements?
The audit is the diagnosis; its deliverable is the report with the prioritized action plan. Implementation is a later step you can carry out with your team following our recommendations, or hand over to us. Many clients start with the audit to get clarity and then decide how to execute the improvements.
How is this different from someone just “reviewing” my website?
It’s not an opinion, it’s an analysis with method and data. Anyone can give you their take on your website; a CRO audit combines recognized usability principles, real analytics and your users’ observed behavior to reach objective, prioritized conclusions. The difference between “I don’t like this” and “the data shows you lose 40% of users here.”
How much does a CRO audit cost?
The price depends on the size of your website and the depth of the analysis: auditing a landing page isn’t the same as an ecommerce with hundreds of products and a complex checkout. We work with a fixed scope agreed before we start, so you know exactly what you get and at what price. It’s a one-time investment, and the improvements it uncovers stay on your website paying dividends with no recurring cost, unlike Ads.
How long does the audit take and when do I get the report?
A CRO audit usually takes between two and four weeks, depending on the size of the website and whether we need to leave heatmaps and recordings running to gather enough real behavior. That time is exactly what separates a serious diagnosis from a quick opinion. When it’s done you receive the report with findings prioritized by impact and effort, ready for you to start applying the highest-return improvements from day one.
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See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
