Artificial Intelligence Agency
Artificial intelligence, working for your business.
We are an artificial intelligence agency: we put AI agents to work answering and qualifying for you, apply models where they move your P&L, and build our own AI-powered software — like the panel where our clients watch their project in real time. Applied AI, not lab demos.
Some of our clients
We don’t sell AI: we solve problems
Before touching an AI model we understand what is really holding you back: where the hours go, where leads leak and which tasks depend on someone remembering. Then we decide what to automate, what to delegate to an AI agent and what to leave alone. Technology is the means; your bottom line is the result.
What our AI agency does
Artificial intelligence that solves real problems
AI agents
AI agents that reason: they answer the usual questions, filter who is worth your time, book meetings for you and work 24/7 without growing headcount.
View service →Our own AI software
We build products with AI inside — the best example is our client panel: tasks with real hours, AI-transcribed meetings and documentation, in one place. What we build for ourselves, we build for you.
AI applied to your business
AI models put to work where they move your P&L: forecasting demand, scoring customers, generating and reviewing content, reading documents. AI for business with concrete use cases, no hype.
AI consulting and training
We help you see where artificial intelligence gives you a real edge — and where it doesn’t — and train your team to use it daily: prompts, tools and judgement. You leave self-sufficient, not dependent.
Chatbots and smart assistants
Assistants trained on your catalogue, your processes and your tone, for web, WhatsApp or internal use. Not a scripted chatbot: an AI that understands your business and answers like your best employee.
AI-ready data
AI performs as well as your data does. We connect your systems, consolidate information in real time and leave the foundation ready for models to work with reliable data.
View service →Intelligent automation
When the problem is repetitive work, we solve it with AI-powered workflows. And if your case is pure automation, we have an automation agency with its own team.
View service →Custom software
When no off-the-shelf product solves your problem, we build it with AI integrated from the design stage: client portals, management tools, internal products. Yours, with the code and the docs.
View service →Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoWe start with the problem
Business first, artificial intelligence second.
We don’t start from “which model” but from “what is costing you money”.
Most AI projects fail because they start with the tool, not the problem. We do the opposite: we understand your business, find where hours and money leak, and only then decide where to apply artificial intelligence. Sometimes the answer isn’t even AI — and we’ll tell you that too.
Our own product
We build our own software. And we use it every day.
The Palo Seco client panel is the proof: AI applied to our own business.
We’re not an AI agency that only advises: we build product. Our client panel shows every task with its real hours, meetings transcribed and summarised by AI, invoices and documentation — all in one place, updating itself. We built it, we use it daily with every client, and it’s the best demonstration of what we can build for you.
Yours and safe
Your data, under control. Always.
Private environments, GDPR compliance and everything documented.
Applying artificial intelligence doesn’t mean giving your data away. We work in private environments, choose what each model can see and comply with GDPR. And what we build is an asset of your company: you get the code and the docs, not a rental that locks you in.
Why choose us as your AI agency
Artificial intelligence isn’t a tech expense: applied well, it turns into recovered hours, fewer mistakes and more sales.
- 01
Applied to your business, not generic
An off-the-shelf chatbot answers like a catalogue. An AI trained on your processes, your products and your tone works like your best employee.
- 02
It pays for itself
The right question isn’t what it costs, but what staying without it costs you. If an automation gives you back 20 hours a month, the maths does itself.
- 03
The product is yours
The workflows, the prompts and the code are yours, documented. No lock-in: if one day you want to continue on your own, you can.
- 04
It scales with you
A well-built automation processes 10 or 10,000 records with the same effort. When your volume doubles, your headcount doesn’t have to.
- 05
Fewer human errors
What a person does by hand at 7pm fails; what an automated process does, doesn’t. Remove the copy-paste and you remove the error.
- 06
Your data under control
Private environments, GDPR and judgement about what each model sees. AI works for you without your information leaving home.
- 07
An edge you can’t buy off the shelf
Your competitors can pay for the same software as you. What they can’t copy is AI built on your processes and your data.
- 08
It integrates with what you already use
No need to throw away your CRM or switch ERP. We connect AI to the tools you already have and add a layer that works on its own.
- 09
Your team, trained and autonomous
We don’t leave a black box: we train your team to use and adjust the AI day to day. The edge stays in-house.
Where do you think AI can help you?
Tell us your case and we’ll say what an artificial intelligence agency would do with it — estimated return included.
Talk about my case
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Questions about artificial intelligence?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertHow much does it cost to implement AI in my company?
It depends on scope: a single automation doesn’t cost the same as an AI agent trained on your data. That’s why we start with a process audit: we tell you what’s worth automating, the expected return and the cost, before you commit to anything.
How long until we see results?
Simple automations run within days; an AI agent or a complex integration, within weeks. We ship in short cycles: every few weeks something new is live in your company — not an endless project.
Where do you start applying AI?
With your processes, not the technology. We audit how you work, measure where hours and money leak, and prioritise by return. The first thing we automate is what shows up most in your P&L.
Is it safe to use AI with my company’s data?
Automation executes fixed rules: if A happens, do B. Artificial intelligence adds judgement: it can read, classify, summarise or decide when cases aren’t identical. In practice they combine — and at Palo Seco each has its own team: this page is the AI agency, and we also have an automation agency for pure workflow work.
Do I need lots of data or a big company?
No. Most of the return for SMBs comes from automating processes and from agents that respond and qualify — and that doesn’t require big data. It requires understanding your operation well, which is exactly where we start.
Do you offer maintenance and support afterwards?
Yes. Models change and so does your business: we review, adjust and evolve what we built. And if you’d rather run it yourself, we hand everything over documented and train your team.
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