Custom solutions for your business
Custom solutions
The tool your business needs, built for you.
Some problems no off-the-shelf program fully solves: processes that steal hours, data scattered across five places, tasks that depend on someone not forgetting. We build custom products and tools that tackle those problems head-on, so your company saves hours, sells more and works with order.
Some of our clients
We don’t sell technology: we solve problems
Before writing a single line of code, we understand what’s really holding you back: where the hours are lost, where the sales slip away, where chaos reigns. From there we build the most direct solution possible. Technology—and AI when it helps—is only the tool; the goal is always your bottom line.
What we build to measure
Tools that solve real problems
Process automation
Those repetitive tasks that steal hours every week—moving data from one place to another, generating reports, sending the same old emails—we turn into automated flows that run on their own and error-free.
View service →Custom internal tools
Panels and small apps built for your team and the way you work. You leave behind impossible spreadsheets and the ‘only so-and-so knows how to do this’ for a tool anyone can use.
Dashboards and reporting
All your data in one place and in real time: sales, stock, customers, campaigns. You stop chasing numbers across five tools and decide looking at the full picture.
Client portals
A space of their own where your clients check orders, documents or the status of their project without having to email you. More transparency, more self-service and fewer follow-up emails and calls.
Integrations between your systems
Get your CRM, your ERP, your store and your invoicing to talk to each other. We connect the tools you already use so data moves on its own and you stop copying and pasting between programs.
AI assistants and agents
Not rule-following automations, but agents that reason: they answer the usual questions, filter who’s worth your time and book meetings 24/7. Your team only gets what matters and no client goes unanswered.
View service →AI applied to your business
AI models put to work where they actually move your bottom line: forecasting demand, classifying, understanding documents or making the most of your data. AI for profitability, not for hype.
View service →AI consulting and training
We help you see where AI gives you a real edge and train your team to use it day to day. You come out self-sufficient, not dependent on anyone.
View service →Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoWe start with the problem
Business first, technology second.
We don’t start from ‘what can we build’, but from ‘what is costing you money’.
Most projects fail because they start with the tool and not the problem. We do the opposite: we map your operations, spot the bottlenecks and only then decide what to build.
The result is a solution that does exactly what your business needs, with no decorative features or complexity you’ll never use.
Without reinventing your company
We add on, we don’t force you to start over.
We integrate with the tools you already use instead of replacing them.
You don’t have to change your CRM, your ERP or the way you work. We connect what you already have and add the missing layer so everything talks to each other.
When it makes sense, we back that solution with AI to automate or make sense of data, but always as a means to solve, never as a gimmick.
Yours and secure
The product is yours. Your data too.
We hand over the code, the documentation and a secure, GDPR-compliant environment.
What we build is an asset of your company, not a rental that ties you down. We hand over everything so you can run it or pass it to another team if you ever need to.
We work in private environments: your sensitive data doesn’t feed public models or leave where it belongs.
Why a custom solution pays off
It’s not a spend on technology: it’s an investment that translates into hours recovered, fewer errors and more sales.
- 01
Built for your business, not generic
A template forces you to work its way; a custom solution works your way. It fits your real processes, not the other way around, so you don’t pay for features you don’t need or miss the ones you truly do.
- 02
It pays for itself
The right question isn’t how much it costs, but how much it costs you to keep going without it. If a tool gives you back 15 or 20 hours a month, the investment pays off in weeks and from there on it’s margin.
- 03
The product is yours
The software and the code are yours, with their documentation. We don’t lock you in: if one day you want to continue on your own or with another team, you can. Our guarantee is that you stay for results, not out of dependence.
- 04
It scales with you
We build on a foundation designed to grow. When your volume doubles, the tool holds up; you won’t have to throw it all out and start from scratch every time you move up a level.
- 05
Fewer human errors
What a person does by hand at seven in the evening fails; what an automated process does, doesn’t. By removing copy-paste and mechanical tasks, the errors that cost money and clients disappear.
- 06
Your data under control
We work in private environments and in compliance with GDPR. Your information and your clients’ is yours and stays where it belongs, without feeding third-party systems.
- 07
An edge you can’t buy off the shelf
Your competition can buy the same off-the-shelf software you can. What they can’t buy is a tool designed around the way you work: that’s an asset of your own and hard to copy.
- 08
It integrates with what you already use
No need to ditch your CRM or switch your ERP. We connect to the tools you already have and add a layer that makes them work together, without traumatic migrations.
- 09
Order instead of chaos
When information stops being scattered across emails, chats and stray spreadsheets and moves to a single place, the whole team works from the same truth. Fewer misunderstandings, less rework, more pace.
What problem would you like to stop having?
Tell us what’s stealing your hours or where the business slips away and we’ll propose the most direct solution.
Talk about my case
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Do you have any questions about custom solutions?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertHow much does a custom solution cost?
It depends on the scope, but we work in phases to keep the investment under control. A first, well-defined project usually starts in the region of €2,000–€4,000, though the useful question is a different one: how much does it cost you to keep going without it? If a tool saves you 15–20 hours a month or recovers sales you’re losing today, it pays for itself in no time. Before we start, we give you a closed estimate, no surprises.
How long does it take to get it up and running?
We work with fast deliveries. An automation or a well-defined internal tool can be operational in a few weeks. On larger projects we start with a first useful version (an MVP) that already brings you value and we expand it in phases, instead of waiting months for a ‘big launch’.
Where do we start?
With a conversation to understand your problem, not with a technology proposal. We analyze where you lose hours, where the business slips away or where there’s chaos, and we prioritize what has the most impact with the least effort. From there comes a clear plan with scope, timeline and cost before building anything.
Is it safe with my data?
Yes. We set up private environments and comply with GDPR. Your sensitive data and your clients’ isn’t used to train public models or shared with third parties. Security and control of information are part of the design from day one, not an add-on at the end.
Who owns the product and the code?
You do. We hand over the code and the documentation, and the product remains an asset of your company. We don’t believe in tying clients down technically: if one day you want to continue on your own or with another team, you can do so without any problem.
Do you offer maintenance and support afterwards?
Yes. Once it’s live, we can handle maintenance, improvements and support at the level you need, from a one-off review to ongoing accompaniment. And since we hand everything over documented, you’re never trapped: you choose to stay with us because it’s worth it, not out of obligation.
Custom solutions by city
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View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
