Google Ads Agency
Google Ads Agency
Show up right when the customer already wants to buy.
Google Ads isn’t about collecting cheap clicks: it’s about capturing buying intent at the exact moment. We don’t burn your budget on keywords that don’t convert. We optimize every campaign to show up when the user already has a hand on their wallet.
Some of our clients
The only network where the user is searching for you
Unlike social media, on Google the customer already knows what they want: they just have to find you. Our job is to make sure the answer is you, with the right bid, the right ad and a landing page that doesn’t let the sale slip away.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoIntent over volume
We don’t want traffic. We want customers.
A cheap click that doesn’t buy is the most expensive click there is.
We structure the account around real buying intent, not vanity metrics. We’d rather have 100 clicks that convert than 1,000 that only inflate the report.
Every negative keyword we add is money you stop handing to Google for irrelevant searches.
The algorithm needs clean data
Automated bidding is only as good as its tracking.
Enhanced conversions and server-side from day one.
Google’s Smart Bidding is extremely powerful, but if you feed it dirty data, it optimizes toward the wrong place. Our technical priority is making sure it receives real purchase signals.
With solid tracking, the algorithm finds your ideal buyer and lowers your cost per acquisition on its own.
The landing page is part of the campaign
The best ad is useless if the site doesn’t convert.
We align Google Ads with CRO so you don’t lose the sale at the final step.
We audit the destination of every campaign: speed, message and friction. If the click lands on a slow or confusing page, you’ve paid for nothing.
We work the ad and the landing page as a single piece so the user moves from click to purchase without hesitation.
Why your Google Ads works with us
We watch what pays the bills: sales, not impressions.
- 01
Focus on ROAS and CPA
We keep an eye on CPC and Quality Score, but we optimize for real return. If a keyword has a beautiful CTR but doesn’t sell, we turn it off without hesitation.
- 02
Clean accounts, not inflated ones
No duplicate campaigns to justify the invoice. Clear structures, negatives kept up to date and budget concentrated where it truly converts.
- 03
Full transparency
The account is yours and you have access to everything. You’ll see in real time how much you spend and how much you earn, without waiting for a PDF at the end of the month.
Is your Google Ads spending or investing?
We audit your account and tell you exactly where you’re throwing budget away.
Request an audit
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about Google Ads?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertHow much budget do I need to start with Google Ads?
It depends on your sector and the cost per click of your keywords, but the key is that the budget lets you gather enough data to optimize. We prefer to start by concentrating the investment on the searches with the highest buying intent and scale as we validate which campaigns are profitable. If your margin allows it, the goal is for the profit itself to fund the growth.
How soon will I see results with Google Ads?
Google Ads is immediate traction: from day one you generate qualified traffic and data. Real optimization, where ROAS stabilizes, usually comes between the second and fourth week, once Smart Bidding has learned from clean conversions and we’ve refined keywords and negatives.
What’s the difference between Search, Shopping and Performance Max?
Search targets search intent with text; Shopping shows your product with photo and price (ideal for ecommerce); Performance Max lets the algorithm distribute your investment across all of Google’s inventory in search of conversions. They’re not mutually exclusive: the winning strategy usually combines them based on your business and your data.
Do you handle tracking and conversions?
Yes, it’s our technical priority. We implement enhanced conversions and server-side tracking so Google receives reliable purchase signals despite cookie blocking. Without clean data, automated bidding optimizes toward the wrong place and you waste your budget.
Is the Google Ads account mine?
Always. We work on your own Google Ads account, you’re the owner and you have full access. If we ever stop working together, you keep the entire history, the algorithm’s learning and the campaigns. We don’t believe in hostages, we believe in results.
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See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
