SEO Agency
SEO Agency
Web positioning that brings in sales, not pretty reports.
We’ve spent more than a decade ranking businesses on Google, but the game has changed: today you also need to show up when ChatGPT, Perplexity or Gemini answer your customer. We combine technical SEO, intent-driven content and AI so your site is the answer, not just another result.
Some of our clients
SEO is no longer just Google: it’s the whole of search
Users spread their searches across Google, AI assistants, YouTube and maps. We design a hybrid visibility strategy: we dominate classic organic search while, in parallel, preparing your assets so language models cite you as an authoritative source. One brand, present at every point where your customer decides.
SEO positioning services
Six fronts to dominate search
International SEO
We take your brand into new markets with multi-language architectures, hreflang and a content strategy tailored to each country. We scale your visibility without cannibalising what already works.
View service →Local SEO
We maximise your visibility in Google’s Local Pack and across Apple and Android navigation systems. We don’t just optimise your listing: we manage reviews, local citations and geo-targeted content so you own your area.
View service →SEO for LLMs (AIO)
We optimise your digital assets so ChatGPT, Perplexity, Gemini and Claude cite your site as an authoritative source. The search paradigm has shifted: your brand now has to be the answer, not just another result.
View service →Branded Content
Authority isn’t bought, it’s built with strategy. We develop a brand narrative that dominates the digital space, blending high-impact content with the capture of external trust signals.
View service →E-E-A-T Authority
Experience, Expertise, Authoritativeness and Trust are the four pillars Google uses to judge a site’s quality in 2026. Without working on them, sustainable rankings are practically impossible today.
View service →YouTube SEO
We position your brand on the world’s second-largest search engine and in the recommended feeds of YouTube and TikTok. Video isn’t the future: it’s the absolute present of information search.
View service →Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoTraffic that doesn’t sell isn’t SEO, it’s vanity
We don’t chase visits. We chase business.
Ten thousand visits that don’t buy are worth less than a hundred that do. We optimize for the intent that converts.
SEO is no longer about «tricking» the search engine; it’s about being the most useful answer for someone with a problem you solve.
We don’t pitch theories: we execute. With Huiike we went from having no website to owning the Top 1 spot and 4x-ing their sales in the first year. We apply that same data engineering to your business.
A decade of algorithms, no shortcuts with an expiry date
Flawless technique + data-driven execution.
Ten years in the field taught us that organic success isn’t luck: it’s method.
We audit, prioritize by impact and execute on what moves the needle: architecture, semantic content, authority and user experience.
We optimize your presence so Google prioritizes you and AI recommends you. That simple, that direct. Palo Seco.
We plug in as an extension of your team
SEO aligned with your commercial goals.
We don’t work to «be» on Google; we work so you dominate the buying intent of your ideal customer.
We connect the SEO strategy to your real margins: which services you want to sell more of, which territories matter to you and which demand you can capture before your competition.
If you’re after volume for volume’s sake, there are plenty of agencies. If you’re after profitability and a brand that leads its sector, that’s our turf.
10 reasons to do SEO
In an ecosystem saturated with ads and AI-generated answers, organic positioning can be the most profitable asset your company owns.
- 01
Protection against AI disintermediation
If you don’t show up in AI’s direct answers (SGE, Perplexity, Gemini), you’re out of the market. We optimise your content so language models recommend you as the logical choice, keeping your customer flow alive in the post-click era.
- 02
Deflating your CAC
While your competitors bleed out in an endless bidding war on Google Ads or Meta, SEO builds a deflationary asset: the more time passes, the more leads it generates and the less each one costs you. The only vaccine against ad inflation.
- 03
Liquid brand authority (omnichannel)
The payoff isn’t just «position 1»: it’s that users find you on YouTube, TikTok and Google with the same message of authority. A customer who sees you on three platforms trusts you 70% faster.
- 04
Capturing predictive purchase intent
2026 SEO lets us read search trends before they turn into mass demand. You can adjust your stock or services weeks ahead of the competition, based on real intent data.
- 05
Higher LTV (Lifetime Value)
A customer who arrives via SEO tends to be better informed and more aligned with the brand than one who lands from an intrusive banner. Organic traffic has, statistically, a higher retention rate.
- 06
Attribution in visual search
With the rise of augmented reality and camera-based search, technical SEO secures your physical-digital positioning: if a customer looks for a product visually similar to yours, your brand is the answer on their screen.
- 07
Assisted conversion (Zero-Click)
Even if the user doesn’t click, reading your name as the expert answer on Google generates brand impact for free. It’s Top of Mind: when that user needs your service, they’ll search directly for «Your Brand».
- 08
Independence from the social media algorithm
Social networks are «rented land»: if the algorithm shifts, your reach dies. SEO is «land you own». Your cash flow doesn’t depend on an ephemeral-content algorithm deciding whether to show you today or not.
- 09
Efficiency in the sales funnel
By attracting ultra-qualified traffic through semantic SEO, your sales team (or AI bots) close deals faster. Less time filtering the merely curious and more time closing qualified leads.
- 10
Company valuation (Asset Valuation)
A website generating 50,000 organic visits a month has real book value in an audit. You’re building an asset you can sell or franchise, unlike ads, which vanish the moment you stop paying.
No fluff, no strings
Enough said… Have you already tried SEO and it didn’t work?
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Questions about SEO? We answer them.
We’re here to answer them. And if any remain, let’s talk.
Talk to an expert1. How long does SEO take to deliver results?
It depends on your starting point, how competitive your sector is and the technical state of your site, but a realistic range is 3 to 6 months to see solid movement and 6 to 12 for consistent results in competitive terms. Be wary of anyone who promises Top 1 in weeks: either there’s a penalty around the corner or it’s smoke. We prioritize quick wins in the first few weeks so you see traction while we build the long-term asset.
2. How much does hiring an SEO agency cost?
We don’t work with off-the-shelf pricing, because an e-commerce store with 10,000 products and a local services website don’t need the same thing. The budget is set by objectives, competition and workload. What we do guarantee is transparency: you’ll know what every euro is spent on and what return to expect. Request a quote and we’ll give you a concrete proposal, no strings attached.
3. What exactly does your SEO service include?
Technical SEO (speed, indexing, architecture), on-page SEO and semantic content, authority and link-building strategy, local SEO where relevant, and optimization for AI engines (getting ChatGPT, Perplexity and Gemini to cite you). All of it with business-focused reporting: we don’t send you a 40-page PDF of vanity metrics, but what happened, why and what comes next.
4. What’s the difference between SEO and SEM (Google Ads)?
SEM is ads: you pay per click and, the moment you stop paying, you disappear. SEO is an asset: it costs more to get going, but every month it generates more leads at a lower cost per lead. They’re not mutually exclusive: the ideal is to use SEM to validate fast and SEO to build sustainable profitability. We run both and tell you, with data, which mix suits you.
5. Is SEO worth anything now that people ask ChatGPT?
More than ever, but with a new approach. AI models feed on the same authority and content signals Google values, and they increasingly cite sources with a link. Optimizing your site for classic SEO and for answer engines (what we call GEO/AIO) is what makes your brand the recommended one when someone asks an AI about your sector. Ignoring it means handing that space to your competition.
6. Do you do SEO across all of Spain or only in Barcelona?
Across all of Spain, plus international projects. We’re a remote agency based in Barcelona, and we have dedicated pages and local SEO experience in Madrid, Valencia, Seville, Bilbao and Andorra, on top of Barcelona. Local SEO requires geographic signals specific to each market, and we work them city by city.
SEO agency by city
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View service →Experiencia de usuario / CRO
No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.
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View service →Diseño / Desarrollo web
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View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
