Analytics & Big Data
Analytics & Big Data
If you don’t measure it, you can’t improve it.
Many businesses sail blind: they invest without knowing which channel brings money and which only brings tyre-kickers. We set up your data ecosystem so every decision is based on evidence. GA4, clean tracking and clear dashboards that turn numbers into decisions.
Some of our clients
Stop giving opinions about your data: have it clear
Having data isn’t the same as understanding it. We set up reliable measurement and translate it into dashboards anyone on your team can read, so you always know what works, what doesn’t and where the money is.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoReliable data or nothing
Dirty data is worse than no data.
If you measure wrong, you decide wrong with total confidence.
Many accounts have analytics set up badly and make decisions on numbers that aren’t true. It’s the worst situation: getting it wrong while believing you’re right.
Our priority is clean, reliable measurement. Without that foundation, any later analysis is built on sand.
The post-cookie era
Server-side is no longer optional.
We recover the data that privacy is hiding from you.
With cookie blocking and privacy changes, measurement based only on the browser loses more and more information.
Server-side tracking recovers that visibility, giving you more complete data and letting your Ads algorithms optimize better.
Data you can understand
A dashboard no one reads is useless.
We translate complexity into clarity.
There’s no point having tons of data if no one on your team understands it or knows what to do with it.
We design clear dashboards focused on the metrics that move your business, so the information leads to action, not confusion.
Benefits of good analytics
Three reasons why measuring well is the foundation for growing smart.
- 01
You invest where it works
With clear attribution you know which channel brings money and which only brings visits. You stop spreading the budget blindly.
- 02
More precise optimization
Clean, server-side data makes your Ads algorithms work better, lowering your cost per sale.
- 03
Decisions with confidence
A reliable data ecosystem turns every strategy meeting into a decision based on facts, not opinions.
Do you trust the data you decide with?
We audit your analytics and tell you whether you’re properly measuring what truly matters.
Request a data audit
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about analytics?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhy do I need to set up GA4 properly if it’s already installed?
Having GA4 installed doesn’t mean it’s measuring well. By default, it collects generic data that rarely matches what truly matters to your business. Setting it up properly means defining your specific events and conversions, cleaning out the noise and structuring useful audiences. Without that work, you make decisions on incomplete or outright misleading data.
What is server-side tracking and why does it matter?
It’s a way of measuring that sends data from your server instead of relying only on the user’s browser. With cookie blocking and privacy changes, traditional measurement loses more and more information. Server-side recovers part of that data, giving you a more complete picture and letting your campaign algorithms optimize with more reliable signals.
Is this useful if I’m not a large ecommerce?
Yes. Any business that invests in digital marketing needs to know what works, whether it’s a store, a lead-generation website or a services company. The scale changes, but the principle is the same: if you don’t measure well, you invest blind. We adapt the setup and dashboards to the size and needs of your project.
Do you deliver the dashboards ready to use?
Yes. We build custom dashboards that consolidate your key metrics in one place, designed so you and your team can read them without being analytics experts. On top of that, we don’t just build them: we interpret them with you so you know what’s happening and what decisions to make from the data.
How much does it cost to set up my business’s analytics?
It depends on the starting point and the scope: reviewing and cleaning an already-installed GA4 isn’t the same as building from scratch an ecosystem with server-side tracking, source integration and custom dashboards. That’s why we always start with an audit that lets us see what you really need and give you a fixed proposal. We prefer to tailor the scope to your business rather than sell you an oversized setup you won’t use.
What’s the difference between this and the usual marketing reports?
A standard report is a fixed snapshot someone exports each month, usually mixing vanity metrics with little decision value. What we build is a reliable measurement ecosystem, with clean and connected data, that feeds live dashboards where you see in real time which channel brings money and which only brings visits. The difference is going from looking at numbers to making decisions with them.
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See the client portal- 36 hHours spent
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- 128.400€Attributed sales
