AI Consulting and Training
AI consulting and training
We make you self-sufficient with artificial intelligence.
We don’t want you to depend on us forever: we want your team to learn how to get the most out of AI efficiently and safely. We combine strategic consulting and hands-on training so artificial intelligence stops being a distant promise and becomes a day-to-day tool.
Some of our clients
The advantage isn’t having AI: it’s knowing how to use it
AI tools are within everyone’s reach, but very few teams know how to truly take advantage of them. That’s where the competitive edge lies. We train your team with real cases from your business so they integrate AI into their work with judgment, not with fear or hype.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoSelf-sufficiency
We don’t sell dependence, we sell autonomy.
Our success is that you stop needing us for the basics.
Many providers want you to depend on them indefinitely. We prefer your team to learn to walk on its own.
We deliver turnkey solutions and, above all, the knowledge to operate and expand them. If you come back to us, it’ll be for more ambitious projects, not out of obligation.
No fear, no hype
Neither technophobia nor smoke: judgment.
The balance between fear and hype is useful use.
Some fear AI and some believe it solves everything. Both extremes lead to bad decisions.
We train your team to use it with judgment: knowing what it can do, what it can’t, and where it adds real value to your work.
Security first
Use AI without putting your information at risk.
Cutting-edge innovation with clean hands.
Misusing AI can expose sensitive data from your company or your customers. Security training isn’t optional.
We teach what can be shared, how to protect information and how to comply with regulations, so innovating is never a risk.
Benefits of training your team
Three reasons AI training is the best investment.
- 01
A real competitive edge
A team that masters AI produces more and better than one that doesn’t. In a market where everyone has the tools, knowing how to use them is the difference.
- 02
Lasting autonomy
Training your team is an investment that stays in-house. The knowledge doesn’t expire when the project ends: it keeps paying off.
- 03
Safe adoption
With best practices and security well learned, your team innovates with AI without exposing data or breaking the rules.
Want your team to master AI?
We design a consulting and training plan tailored to your team’s level and needs.
Request a proposal
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about AI training?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertIs the training for technical teams or for anyone?
For anyone. Most of AI’s value in companies lies in uses that don’t require a technical profile: writing, customer service, analysis, productivity. We tailor the training to each team’s level and role, from a practical introduction for everyone to more advanced content for profiles who will build automations. You don’t need to know how to code to get enormous value from AI.
What’s the difference between consulting and training?
Consulting answers “where and how should my company use AI?”: it’s strategy, roadmap and prioritization. Training answers “how do I use it well?”: it’s hands-on upskilling for the team. They usually go together: first we define where it makes sense to apply AI in your business and then we train people to do it. You can hire both or just the one you need.
Is the training theoretical or hands-on?
Overwhelmingly hands-on. We avoid abstract talks about “the future of AI” and work with exercises based on real cases from your day-to-day. The goal is that, by the end, your team knows how to apply what they’ve learned to their work right away: writing better prompts, automating a concrete task or integrating a tool into their workflow. Learning by doing, with your own examples.
How do you guarantee the safe use of AI?
Security is a central part of the training, not an add-on. We teach your team what information can and can’t be shared with the tools, how to protect the company’s and customers’ sensitive data, and how to comply with regulations like GDPR. The goal is for you to innovate with confidence, taking advantage of AI without exposing your information or that of third parties.
How much does AI training cost?
We don’t work with catalog prices because the cost depends on team size, starting level and the scope you need: an introductory session for ten people doesn’t cost the same as a full program with ongoing support. After a first conversation we send you a fixed proposal, no surprises, with the price and what it includes in writing. We prefer to fit what you truly need rather than sell you a standard package.
Is the training in person or online?
Both options are available and we choose based on what works best for you. In-person training is ideal for intensive workshops and for teams that work in the same office; online wins on flexibility and makes it easier to bring together people from different locations. In both cases the format is hands-on, with exercises based on your own cases, and we can combine live sessions with support material to review afterward.
More to explore
Other services that change everything
Estrategia de Marca
Si ya tienes una marca, pero nadie la entiende, recuerda esto: lo que no se comunica, no existe. Tomamos tu branding y lo convertimos en una estrategia de marketing que posiciona, genera autoridad y hace que te elijan. Mensaje claro, presencia fuerte y campañas que venden. Nada de teorías, todo acción.
View service →SEO / GEO / AIO
No hacemos SEO para verte en la página #1 de Google (que no está mal, pero eso es de 2020), hacemos SEO para que vendas más. Posicionamos tu marca donde importa: en Google, ChatGPT, YouTube y más. Nada de humo, solo resultados que escalan tu negocio.
View service →Performance & Paid Media
Cada euro en anuncios tiene que multiplicarse, no desaparecer. Creamos campañas con ROAS positivo desde la estrategia hasta el copy. Datos, pruebas y ajustes constantes. Rentabilidad, no ad spend sin control.
View service →Experiencia de usuario / CRO
No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.
View service →Soluciones a medida
Cuando ninguna herramienta de las de siempre te encaja, la construimos. Creamos productos, software y automatizaciones a medida que resuelven problemas reales de tu negocio: ahorrar horas, ordenar tus datos, integrar tus sistemas y atender mejor a tus clientes. La tecnología —IA incluida— al servicio de tu cuenta de resultados, no al revés.
View service →Diseño / Desarrollo web
Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.
View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
