UX/UI Design
UX/UI Design
Design doesn’t start with color, it starts with the user.
A pretty interface that doesn’t guide the user is expensive decoration. With Oscar RGB leading the creative vision, we design carefully studied experiences in Figma: research, information architecture and prototypes we validate before writing code. We don’t hand you a PDF, we hand you an experience.
Some of our clients
The best interface is the one you don’t notice
The user shouldn’t have to think in order to move forward. We design every screen so the path to conversion feels so natural it seems inevitable, removing friction, cognitive load and doubts before they appear.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoDesign first
We validate in Figma before touching code.
You navigate your future website and adjust it with no development cost.
We finalize the design in Figma and create a clickable prototype. You test the real experience, spot what doesn’t fit and we change it on the design, not on code that’s already been programmed.
When we move to development, we hit the target straight away: no surprises, no expensive rework.
The Oscar RGB vision
UX isn’t opinion: it’s applied psychology.
Backed by a community of thousands of professionals.
Having Oscar RGB gives us an unfair advantage. His experience in UX/CRO isn’t about making the website “look pretty”, it’s about making it invisible: the user moves forward without even realizing it.
We design with proven usability principles, not with trends that expire in six months.
Design and business aligned
A flawless experience is a conversion machine.
Aesthetics and usability at the service of your goals.
We don’t design to win awards, we design so your business makes money. Every UX/UI decision is made with the conversion goal of each screen in mind.
The result is a website that, on top of reinforcing your brand, turns visits into customers.
Benefits of good UX/UI design
Three reasons why experience design is an investment, not a whim.
- 01
Less friction, more sales
Every obstacle you remove from the user’s path translates into more conversions. Good UX lowers drop-off and raises revenue with the same traffic.
- 02
Savings in development
Validating in Figma before programming avoids extremely costly rework. Changes on a prototype take minutes; on code that’s already written, weeks.
- 03
A stronger brand
A coherent, well-crafted experience conveys professionalism and trust. Users perceive the quality of your product through the quality of your interface.
Does your website guide the user or lose them?
We review your current experience and show you where people are dropping off before they convert.
Request a UX audit
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about UX/UI?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhat’s the difference between UX and UI?
UX (user experience) is how it works: the flows, the information architecture, how easy it is to reach a goal. UI (user interface) is how it looks and feels: color, typography, components. The two are inseparable: a gorgeous interface with bad UX is frustrating, and flawless UX with a careless UI doesn’t inspire trust. We work on both as a single discipline.
Why do you design in Figma before programming?
Because validating is cheaper than redoing. In Figma we create a clickable prototype of your future website so you can test the real experience, spot what doesn’t fit and let us adjust it with no development cost. By the time we start programming, everything is decided: rework is eliminated and projects hit the target straight away.
Does the design include brand identity?
We work with your brand identity if you already have one, applying it consistently across the whole interface. If you need to build or refine that identity, we do that too: we define the visual system (color, typography, components) that then feeds the UX/UI design and the Design System.
Is it for apps or only websites?
For both. The principles of UX/UI are the same on web, mobile apps or custom platforms. We design the experience adapting it to the usage context of each product, and we deliver prototypes and Design Systems ready for the development team to implement.
How do you measure that the design improves conversion?
We always start from a clear business goal for each screen and define which metric we want to move: conversion rate, form abandonment, CTA clicks or navigation depth. With those indicators as a reference, design stops being a matter of taste and can be validated with data, whether through user testing on the prototype or analytics once it’s in production. We design so the improvement can be demonstrated, not just intuited.
How much does a UX/UI redesign cost?
The price depends on the scope: optimizing the experience of a couple of key screens is not the same as redesigning an entire product with its Design System. That’s why we start by reviewing your current website or app to understand where the friction is and what’s genuinely worth redesigning, and from there we send you a fixed proposal. In many cases we recommend prioritizing the screens that weigh most on conversion before tackling a full redesign.
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