Web Design and Development Agency in Barcelona
Web design in Barcelona
We build websites that turn visits into sales.
Barcelona is a hub of design, technology and startups where the visual bar is sky-high. Here an ugly website is an instant dealbreaker, but a pretty website that doesn’t sell is useless too. After more than 500 projects, we know every website has the same goal: to move the user through the funnel until they convert.
Some of our clients
In Barcelona aesthetics are a given, conversion is not
In a city full of design studios and product teams, having a «pretty» website is just the starting point. Most agencies stop there and hand you a gorgeous but static digital brochure; we combine that visual level with conversion strategy to deliver an asset that brings in revenue.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoThe visual bar of a design city
In Barcelona, an average website doesn’t make the cut.
A hub of creative studios, product and international talent.
Barcelona breathes design: leading schools, creative studios and a product ecosystem that has gotten users used to flawless interfaces. In that context, a generic website conveys exactly the opposite of what you want to project.
That’s why we take care of every visual detail, but without falling into the mistake so many make: pretty that doesn’t sell. We design experiences that impress and, at the same time, push the user to act.
E-commerce and tourism
Online commerce and tourism: two engines that demand fast websites.
Barcelona sells to the world, and the world buys from mobile.
Barcelona is an e-commerce hub and a global tourist destination. Both sectors depend on a website that loads instantly, works perfectly on mobile and guides toward the purchase or booking without friction, often in several languages and for an international audience.
We work on speed, multilingual architecture and shopping experience so both your local and international customers complete the conversion without dropping off along the way.
Startups and scalability
From MVP to platform: we grow with your startup.
Technology built to scale, not to rebuild in six months.
In Barcelona’s startup ecosystem many projects need more than a corporate website: landing pages that validate, custom products, dashboards and integrations. Our Full Stack team builds on solid foundations so you don’t have to throw it all away when growth arrives.
We advise you on which technology suits you based on your stage and budget, from No-Code to move fast to custom development when it’s time to scale.
Why renew your website in Barcelona in 2026
Three reasons why a modern website stops being an expense and becomes your best salesperson in Barcelona.
- 01
The cash register in plain sight (CRO)
A website not optimized for conversion is like a store full of people with the register hidden. The 2026 user has no patience: if the path to purchase isn’t natural, they leave for the competition in less than 3 seconds.
- 02
Speed and «Google Love»
It’s no longer enough for it to load: it has to be instant and stable. An old website, weighed down by obsolete code and heavy plugins, sinks your ranking. A modern architecture translates into better positions, lower Ads costs and a mobile experience that flies.
- 03
Ready for the AI era
A 2026 website must be readable and recommendable by artificial intelligences. By updating your structure, you let generative engines understand your content and cite you as an authority, with the agility of Framer or Webflow for changes in minutes.
Does your website sell or just decorate?
We’ll prepare a custom design and development proposal for your project in Barcelona, built to convert from day one.
Request a quote
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Questions about your website in Barcelona
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertHow much does a professional website cost in Barcelona?
It depends on the scope: a corporate website doesn’t cost the same as an e-commerce or a custom platform. In Barcelona there’s everything, from 500€ templates to projects worth thousands of euros. We don’t sell templates: we start from your business goals and give you a fixed quote, no surprises, for a website built to convert. Tell us about your case and we’ll prepare a custom proposal.
How long does it take you to deliver the website?
A high-level professional project isn’t done in two weeks. Our process —from strategy and UX design in Figma to development and quality control— usually takes between 2 and 3 months. That’s the time needed for the website to be fast, secure and optimized to convert from day one.
WordPress or a custom website for my project in Barcelona?
It depends on what you need. WordPress with Elementor gives you the autonomy to edit it yourself and works great for SMEs and corporates. When the project calls for something templates can’t deliver —a product, a platform, integrations or a startup that’s going to scale— our Full Stack team steps in. We advise you based on your stage and budget, not the other way around.
Can you build the website in several languages to sell abroad?
Yes. Barcelona sells to the world and many websites need to be multilingual for their tourist or international audience. We set up a properly built multilingual architecture from the start —not an automatic translator slapped on top— so each version loads fast, ranks in its market and converts.
Does the website come ready for SEO?
It’s not that it comes «ready»: we deliver it with all the technical SEO done. We integrate the information architecture, data markup, image optimization and load speed. In a market as competitive as Barcelona’s, ranking well from day one makes the difference. If it’s not visible to Google, for us it’s not finished.
Do you offer maintenance after delivering the website?
Yes. Even though your website is 100% your property and we hand you the keys and the training to be autonomous, we offer maintenance so you don’t have to worry about updates, security or performance. Most clients stay for the peace of mind of having a team looking after their asset, not out of obligation: there’s no lock-in.
Web design by city
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View service →Experiencia de usuario / CRO
No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.
View service →Soluciones a medida
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View service →Diseño / Desarrollo web
Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.
View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
