Web Design and Development Agency in Madrid
Web design in Madrid
We build websites that turn visits into sales.
Madrid is one of the biggest and most competitive markets in Spain: thousands of SMEs, firms and corporates fighting for the same attention. In a scenario like this, a pretty website isn’t enough. After more than 500 projects, we know every website has the same goal: to move the user through the funnel until they convert.
Some of our clients
In Madrid you don’t compete on looks, you compete on sales
In a city where your competition invests in Ads and marketing teams, a website that only «looks good» leaves you out. Most agencies hand you a static digital brochure; we hand you an asset that works to win customers in the most demanding market in the country.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoA market that doesn’t forgive
In Madrid, the competition is one click away.
Services, retail, real estate and hospitality fighting for the same customer.
Madrid concentrates an enormous density of professional services firms, retail, real estate and hospitality. When someone searches for what you offer, dozens of alternatives appear: if your website doesn’t communicate value and doesn’t guide toward action in the first seconds, you lose the customer before you even start.
That’s why we design with the purchase intent of the Madrid user in mind, not to fill sections. Every block on your website has a reason: to move the person one step closer to getting in touch, booking or buying.
Performance and lead generation
If you invest in Ads in Madrid, your website is the piece that performs the most.
A slow website makes you pay more for every visit.
In such a contested market, many Madrid companies invest heavily in Google and Meta Ads. The problem is that they send that expensive traffic to slow websites that don’t convert: it’s throwing away budget. We optimize speed and experience so every euro invested in lead generation performs better.
We work on landing pages and structure so the user arriving from a campaign finds exactly what they’re looking for, with no friction, and ends up leaving their details or buying.
Close even from a distance
We work with Madrid companies without depending on the postcode.
Team, meetings and execution with no geographic strings attached.
You don’t need an agency with an office on Gran Vía to have a great website. We work with clients in Madrid with the same closeness and constant communication as with anyone else, integrating as an extension of your team.
Agile meetings, smooth communication with the specialists who execute your project and full transparency. What matters isn’t where the agency is, but that your website sells.
Why renew your website in Madrid in 2026
Three reasons why a modern website stops being an expense and becomes your best salesperson in Madrid.
- 01
The cash register in plain sight (CRO)
A website not optimized for conversion is like a store full of people with the register hidden. The 2026 user has no patience: if the path to purchase isn’t natural, they leave for the competition in less than 3 seconds.
- 02
Speed and «Google Love»
It’s no longer enough for it to load: it has to be instant and stable. An old website, weighed down by obsolete code and heavy plugins, sinks your ranking. A modern architecture translates into better positions, lower Ads costs and a mobile experience that flies.
- 03
Ready for the AI era
A 2026 website must be readable and recommendable by artificial intelligences. By updating your structure, you let generative engines understand your content and cite you as an authority, with the agility of Framer or Webflow for changes in minutes.
Does your website sell or just decorate?
We’ll prepare a custom design and development proposal for your company in Madrid, built to convert from day one.
Request a quote
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Questions about your website in Madrid
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertHow much does a professional website cost in Madrid?
It depends on the scope: a corporate website doesn’t cost the same as an e-commerce or a custom platform. In Madrid you’ll find everything from 500€ templates to projects worth thousands of euros. We don’t sell templates: we start from your business goals and give you a fixed quote, no surprises, for a website built to convert. Tell us about your case and we’ll prepare a custom proposal.
How long does it take you to deliver the website?
A high-level professional project isn’t done in two weeks. Our process —from strategy and UX design in Figma to development and quality control— usually takes between 2 and 3 months. That’s the time needed for the website to be fast, secure and optimized to convert from day one.
WordPress or a custom website for my business in Madrid?
It depends on what you need. WordPress with Elementor gives you the autonomy to edit it yourself and is perfect for most SMEs and corporates. When the project calls for something templates can’t deliver —a platform, a dashboard, integrations or heavy traffic— our Full Stack team steps in. We advise you based on your budget and goals, not the other way around.
Do you work with Madrid companies even without an office there?
Yes, and with the same closeness as with any client. We work with companies all over Spain with constant communication, agile meetings and direct contact with the specialists who execute your project. What matters isn’t the agency’s postcode, but that your website works and sells.
Does the website come ready for SEO?
It’s not that it comes «ready»: we deliver it with all the technical SEO done. We integrate the information architecture, data markup, image optimization and load speed. In a market as competitive as Madrid, ranking well from day one makes the difference. If it’s not visible to Google, for us it’s not finished.
Do you offer maintenance after delivering the website?
Yes. Even though your website is 100% your property and we hand you the keys and the training to be autonomous, we offer maintenance so you don’t have to worry about updates, security or performance. Most clients stay for the peace of mind of having a team looking after their asset, not out of obligation: there’s no lock-in.
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View service →Experiencia de usuario / CRO
No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.
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View service →Diseño / Desarrollo web
Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.
View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
