Conversion Funnels
Conversion funnels
The last step is where the sale is won or lost.
You can have the best product and the best ad, but if the checkout is a nightmare, you lose the sale in the final stretch. We optimize the last leg of the customer journey so it’s so smooth there’s no time for second thoughts: we remove useless fields, distractions and friction.
Some of our clients
Most sales are lost one click from the finish line
Cart and form abandonment is the silent bleed of almost every online business. Every unnecessary field, every unresolved doubt and every second of loading in the last step is money walking out the door. We close those leaks one by one.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoThe final stretch
There’s little point bringing the customer in if you lose them at the door.
The checkout is your website’s cash register.
Investing in attracting traffic while neglecting the purchase process is like filling a store with people and hiding the register. The acquisition effort is wasted at the last step.
Optimizing the funnel is the most direct way to increase sales without spending another euro on attracting visits.
Every field counts
Every friction is an excuse to abandon.
Today’s user has no patience.
A form with one field too many, a confusing step or one extra second of loading is enough for a decided customer to reconsider and leave.
We work the funnel with an obsession for simplicity: removing everything that doesn’t help complete the purchase.
Recovering what’s lost
An abandoned cart isn’t always a lost sale.
Many abandonments can be turned around.
People abandon for a thousand reasons: a distraction, a doubt, a bad moment. It doesn’t mean they don’t want to buy.
We design recovery strategies that bring those people back to where they left off, resolving whatever held them up.
Benefits of optimizing your funnel
Three reasons why the funnel is the most direct lever for sales.
- 01
More sales without more traffic
Every point of friction you remove turns visits you already have into customers. It’s growth without increasing acquisition spend.
- 02
Better return on your Ads
If the checkout converts more, your Google and Meta campaigns become profitable overnight. The same click is worth more.
- 03
Permanent improvements
An optimized funnel keeps selling better every day, with no recurring cost. It’s sales infrastructure that never stops paying dividends.
How many people abandon your cart?
We analyze your funnel step by step and tell you where and why you’re losing the sales.
Review my funnel
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about funnels?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhat exactly is a conversion funnel?
It’s the journey a user takes from arriving at your website to completing the action you’re after (buying, signing up, getting in touch), passing through several stages. People drop off at each step; optimizing the funnel means reducing those leaks, especially in the final stretch (checkout, forms), where you tend to lose the customer who was already almost decided. That’s where the impact on sales is most direct and immediate.
Why do people abandon the cart?
For many reasons: unexpected shipping costs, being forced to create an account, long forms, lack of trust, a confusing process or simply a distraction. The key is analyzing your specific case, because the reasons vary by business. We identify the exact abandonment points with data and tackle them one by one, plus design strategies to win back those who left halfway.
Is optimizing the funnel the same as redesigning the website?
No. Funnel optimization is surgical: it acts on the final stretch of the journey (checkout, forms, micro-copy, speed) without needing to rebuild the whole website. Often, small changes to the purchase process generate big improvements in sales. We only recommend a major redesign when the technical structure fundamentally prevents good conversion, and we’ll always tell you so with data.
How soon do results show?
Obvious friction improvements (removing steps, simplifying forms, speeding up loading) usually show in the first weeks, because they affect all users immediately. Other optimizations are validated with A/B tests, which need a bit more time to reach significance. It’s an iterative process, but every improvement we implement stays on your website delivering results permanently.
How much does it cost to optimize a conversion funnel?
It depends on the size of the funnel and its condition: polishing a specific checkout isn’t the same as rebuilding the whole purchase process and setting up cart recovery. That’s why we start with an analysis to see where the real leaks are and which actions deliver the most return, and from there we give you a fixed quote with no surprises. The honest way to look at it is the cost against the sales you lose today at the last step: it tends to be one of the investments that pays for itself soonest.
What does the work include and what do you deliver?
We start by analyzing your funnel step by step with data to locate where and why people drop off. From there we prioritize improvements by impact and implement them: checkout, forms, micro-copy, speed and cart recovery. We don’t leave you with a report to file away, but with changes applied to your website and a follow-up on how conversions evolve. What we need from you is access to your analytics and website; we take care of the rest.
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- 128.400€Attributed sales
