AI applied to business

AI applied to your business

We don’t implement AI for the hype, but for profit.

AI is trending, and that’s why many companies deploy it without knowing what for. We do the opposite: we analyze your business model to inject artificial intelligence exactly where it moves the needle, from customer support to predictive analytics. AI with a return, not AI for show.

Since 2013helping businesses
+300happy clients
+16countries
+5M€in Ads managed/year

Some of our clients

The question isn’t “do we use AI?”, but “where does it make us money?”

Implementing AI just because it’s the thing to do is throwing money away. We always start from your P&L: we identify the processes where AI cuts costs, increases sales or frees up valuable time, and that’s where we apply it. Profit first, technology second.

Where we apply AI

Intelligence where it truly moves the needle

  • 01

    AI customer service

    We automate frequent answers and first-line support with AI connected to your knowledge, freeing your team for what adds real value.

    • Support
    • Chatbots
    • Answers
    • Escalation
  • 02

    Predictive analytics

    We use your data to anticipate behavior: which customer is about to buy, which is about to churn or which product will be in most demand. Deciding before it happens.

    • Prediction
    • Data
    • Trends
    • Anticipation
  • 03

    Smart lead scoring

    AI classifies and prioritizes your leads by their real likelihood of buying, so your sales team spends its time on those who will actually convert.

    • Lead Scoring
    • Prioritization
    • Sales
    • CRM
  • 04

    Content generation

    We speed up content production (product sheets, copy, drafts) with supervised AI, multiplying your team’s capacity without sacrificing human judgment.

    • Content
    • Productivity
    • Drafts
    • Scale
  • 05

    Internal search and knowledge

    We turn your documentation and internal data into an assistant that answers instantly, so your team finds what it needs without wasting hours searching.

    • Semantic search
    • Knowledge
    • Internal
    • Assistant
  • 06

    Custom use cases

    Every business has its own bottlenecks. We spot where AI can help in yours and design the concrete solution, not a generic recipe.

    • Custom
    • Diagnosis
    • ROI
    • Implementation

Why do so many brands trust our agency?

Talking to other agencies? Oh… we’re sorry.

3 real reasons why we’re different from the rest.

Equipo de Palo Seco celebrando con el botón de plata de YouTube
Pedro, CEO de Palo SecoHow can we help you?
Let’s talk
  1. Always one step ahead

    1. We set the trend and innovate

    We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.

  2. We live marketing… and we teach it

    2. References in Marketing, AI and UX

    We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.

  3. Partners of the leading software

    3. We work with the most TOP brands

    We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.

Case studies

The success case is our goal

Case study

SEO, SEM, UX, CRO

Caso de éxito: Zona F

Zona F

Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.

View full case

What we achieved:

Conversion increase +30%

Top #1«Driving school Barcelona»«Car license»«Motorcycle license»

Conversion rate3.2% → 4.9%

+48%First-year revenue
+197%Monthly visits (32k)
Ago
Sep
Oct
Nov
Dic
Caso de éxito: Ufesa

Case study

SEO, CRO

Ufesa

Ufesa is a leading Spanish home appliance brand with constant technological innovation to make everyday life at home easier.

View full case

What we achieved:

Revenue +31% the first year

Top #1«Air fryer»«Electric blanket»«Buy a fan»
+31%First-year revenue
+185%Monthly visits
Ago
Sep
Oct
Nov
Dic

Case study

SEO, Paid Media, International

Caso de éxito: Huiike

Huiike

Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.

View full case

What we achieved:

Market expansion +4 países

Top #1«Paddle surf boards»«Paddle surf»«Buy a paddle surf board»
+22%First-year revenue
+140%Monthly visits
Ago
Sep
Oct
Nov
Dic
Caso de éxito: All Radical

Case study

e-commerce, Paid Media, CRO

All Radical

Mountain and outdoor sports retail. A campaign strategy and conversion optimization that sold out the inventory at the peak of the season.

View full case

What we achieved:

Stock sold out in season

Top #1 Local«Ski lessons»«Ski rental»«Snowboard lessons»
+22%First-year revenue
+95%Monthly visits
Ago
Sep
Oct
Nov
Dic

Client reviews

What our clients say

4,9/5,0Based on 30 reviews
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasJavier Ruyra VilluendasCEO of Ceditech
If you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteBorja Prieto BustamanteHead of Marketing at Factorial
Oscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoJavier Garcia SotoCEO of Tok&Go
Pedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneJonathan SeoaneCo-founder of WeFox
They helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullJordi RebullFounder of Veneers
Pedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoMarco CreativoFounder of Marco Creativo
01

Profit first

AI that doesn’t improve your P&L is dead weight.

We start from the business, not the technology.

It’s easy to get carried away by the hype and deploy AI in places where nothing changes. That’s spending dressed up as innovation.

We start from your business: where you lose time, where sales slip away, where costs are high. There, and only there, we apply AI.

02

From data to decision

Your data already knows what’s going to happen.

Predictive analytics turns your history into an advantage.

Most companies use their data to look at the past. AI lets you use it to anticipate the future: which customer will buy, which will leave.

Acting on those predictions, before they happen, is one of the most powerful competitive advantages available today.

03

Human + AI

AI empowers your team, it doesn’t replace it.

We automate the repetitive to free up the valuable.

AI is tireless at mechanical tasks, but judgment, relationships and strategy remain human.

We design the solutions so the machine handles the repetitive work and your team focuses on what truly adds value.

Benefits of applying AI to your business

Three reasons well-applied AI pays for itself.

  1. 01

    More margin

    By automating the repetitive and predicting what’s coming, you cut costs and seize opportunities that used to slip by. Well-applied AI improves your P&L.

  2. 02

    Decisions ahead of time

    Predictive analytics lets you act before things happen: retain the customer who was about to leave, prioritize the lead who was about to buy.

  3. 03

    A more productive team

    By freeing your team from mechanical tasks, they spend their time on what truly generates business. More output with the same headcount.

  4. Where could AI make you money?

    We analyze your business and tell you which processes would give AI a real return.

    Request a diagnosis

No fluff, no strings

Tried it before and it didn’t work? This is how we work.

  1. 01

    We work with measurable goals (KPIs).

    We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.

  2. 02

    Continuous contact: we are here for whatever you need.

    Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.

  3. 03

    No lock-in: no fine print.

    We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.

Equipo de Palo Seco en una reunión de estrategia

FAQ

Have a question about applied AI?

We’re here to answer them. And if any remain, let’s talk.

Talk to an expert
Where do I start applying AI in my company?

With a diagnosis, not with a tool. The most common mistake is picking a trendy technology and looking for a use for it. We do the opposite: we analyze your business to find where AI would deliver a clear return (a process that eats up time, sales that slip away, a high cost) and we start there, with a concrete, measurable use case. That’s how AI becomes profitable from the very beginning.

Is AI going to replace my team?

Our approach isn’t to replace but to empower. AI is unbeatable at repetitive tasks and processing large volumes of data, but judgment, the customer relationship and strategy remain human. We design the solutions so the machine frees your team from the mechanical work and they focus on what truly adds value. The result is a more productive team, not a smaller one.

Do I need lots of data to use AI?

It depends on the use case. Predictive analytics does benefit from good historical data, but many AI applications (customer service, content generation, internal search) work very well without large volumes. In the diagnosis we assess what data you have and which use cases are viable today, and which are worth preparing for later.

How do I know whether investing in AI is worth it?

Because we always frame it around ROI. Before implementing anything, we estimate the expected return: how many hours are saved, how much cost is reduced or how many sales are recovered. If the numbers don’t add up, we tell you and we don’t do it. We prefer an AI project that pays for itself in weeks over a big rollout whose only purpose is to say you “use AI”.

Is my data safe if I apply AI in my business?

It’s one of the first things we define, not a detail we leave for the end. We design each solution deciding what data is used, where it’s processed and who can access it, prioritizing tools and configurations that don’t train models with your information. We always work within GDPR and can propose options that keep sensitive data in your own environment when the case requires it. Profit never comes ahead of protecting your information.

How much does an applied AI project cost?

It depends entirely on the use case: automating support answers doesn’t cost the same, nor take the same time, as building a predictive analytics system. That’s why we start with a diagnosis that lets us scope the work and give you a realistic figure before committing to anything. We usually recommend starting with a first concrete, measurable case with contained investment, to validate the return before scaling to bigger projects.

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See the client portal

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