Press Releases
Press releases
Let the media that matter talk about you.
Appearing in your sector’s leading media establishes your brand as an authority. With our own software, Beelinko, we work with the best press providers at the best price, turning media appearances into real authority and better rankings.
Some of our clients
Press isn’t vanity: it’s authority and links
A mention in a powerful outlet does two things: it reinforces your credibility with customers and sends Google an authority signal that improves your SEO. Executed well, press releases are one of the most undervalued branding and ranking levers.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoBorrowed credibility
When a media outlet says it, it carries more weight than you saying it.
The press transfers its authority to your brand.
You can tell people how good you are on your own website, but when a recognized outlet says it, the perception changes completely. It’s borrowed credibility from a source people trust.
That authority stays with you: you can display the “featured in” and reinforce your brand at every touchpoint.
Press + SEO
Every appearance is also a signal to Google.
Links from authoritative media improve your rankings.
A mention in a powerful outlet isn’t only seen by people: Google sees it too. Links from authoritative domains are one of the most valuable ranking signals.
That’s why we treat press as part of the SEO strategy, not as an isolated image action.
Proprietary software
Beelinko: the best media, without overpaying.
Proprietary technology to work the press efficiently.
Thanks to Beelinko, our press management software, we access the best providers and media efficiently and at a competitive price.
That means higher-quality appearances for your investment, and full transparency about where your brand will appear.
Benefits of press releases
Three reasons why appearing in the media is more profitable than it seems.
- 01
Brand authority
Appearing in leading media positions you as a serious player in your sector. It’s a badge of credibility you can display across all your communication.
- 02
An SEO boost
Links from authoritative media improve your Google rankings. Press works on your image and your visibility at the same time.
- 03
A better price with Beelinko
Our own software lets us secure powerful appearances efficiently, with more quality for every euro you invest.
Want the media to talk about you?
We’ll propose a media appearance plan tailored to your sector and goals.
Request a proposal
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about press releases?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertDoes appearing in the media do anything beyond image?
Yes, and that’s the interesting part. On top of reinforcing your credibility with customers, appearances in authoritative media generate links that improve your Google rankings. In other words, press works on your brand (perception) and your SEO (visibility) at the same time. Approached well, it’s one of the most profitable and undervalued levers in marketing.
What is Beelinko?
Beelinko is our own software for managing press releases and media appearances. It lets us work with the best providers and media efficiently, select where to appear based on your sector and secure quality appearances at a competitive price. It’s what lets us offer more impact for every euro you invest, with full transparency.
Which media can I appear in?
It depends on your sector, your goal and your budget. We work with a broad network of general and specialized media, and we select with you where it makes most sense to appear to maximize impact on your audience and your authority. We prioritize the relevance and quality of the outlet over sheer volume of appearances.
Do you write the press release?
Yes. We write the release with a journalistic angle: we look for the angle and hook that make the content publishable and make the reader want to read it, rather than a disguised ad. A good press release tells a story with genuine interest; that’s the difference between appearing and actually being read.
How much does it cost to appear in the press?
It depends on the media you choose and the number of appearances, because each outlet has its own rate based on its authority and audience. With Beelinko we work with providers efficiently, so you get more impact for your investment. The usual approach is to start from your budget and design an appearance plan that makes the most of it; we always give you the detail of which media are included and at what cost before we start.
Do you guarantee the release will be published?
We distinguish between two paths with full transparency. In the media we work with through a provider, publication is assured because it’s contracted space, and we confirm the outlet before launching. In earned media (when we seek to have a journalist cover your story out of genuine interest), no one can guarantee publication: there, what we do is maximize the odds with a strong angle. We’ll never sell you as guaranteed something that isn’t.
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