YouTube SEO Agency

YouTube SEO

We rank your videos on the world’s second search engine.

We do SEO on Google and also on YouTube, the second most used search platform after Google. With an effective strategy you connect with your audience and grow views and subscribers with a proven formula for organic growth.

+200kfollowers of our own
Since 2018studying the algorithm
#2search engine worldwide
Organicwithout burning on Ads

Some of our clients

We know how it’s done because we’ve done it

We run one of the most-followed digital marketing channels in Spanish (+200,000). We’ve been studying YouTube’s neural network and algorithm since 2018 to identify the factors that drive video ranking. We know what needs to be done and we prove it.

What we work on in YouTube

Growing on YouTube is more than uploading videos

  • 01

    Keyword and demand research

    We analyze what your audience searches for inside YouTube and spot the opportunities with volume and low competition so every video has legs.

    • Keyword research
    • Demand
    • Niches
    • Trends
  • 02

    Content strategy

    We design a content strategy that attracts and holds your target audience’s attention, optimizing every aspect of the video to improve retention and growth.

    • Script
    • Hooks
    • Retention
    • Series
  • 03

    On-video optimization

    Titles, descriptions, tags, thumbnails and chapters optimized so the algorithm understands your video and recommends it to the right people.

    • Titles
    • Thumbnails
    • Descriptions
    • Chapters
  • 04

    Video ranking

    We work the signals YouTube and Google value so your videos show up both in YouTube search and in Google results.

    • Ranking
    • Suggested
    • Search
    • Evergreen
  • 05

    Channel growth

    We turn views into subscribers and community, with a channel strategy built to grow sustainably, not off a single isolated viral video.

    • Subscribers
    • Community
    • Authority
    • Loyalty
  • 06

    Analytics and optimization

    Our approach is data-driven: we measure, adjust and optimize so every video you upload has the greatest possible impact.

    • YouTube Analytics
    • Retention
    • CTR
    • A/B

Why do so many brands trust our agency?

Talking to other agencies? Oh… we’re sorry.

3 real reasons why we’re different from the rest.

Equipo de Palo Seco celebrando con el botón de plata de YouTube
Pedro, CEO de Palo SecoHow can we help you?
Let’s talk
  1. Always one step ahead

    1. We set the trend and innovate

    We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.

  2. We live marketing… and we teach it

    2. References in Marketing, AI and UX

    We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.

  3. Partners of the leading software

    3. We work with the most TOP brands

    We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.

Case studies

The success case is our goal

Case study

SEO, SEM, UX, CRO

Caso de éxito: Zona F

Zona F

Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.

View full case

What we achieved:

Conversion increase +30%

Top #1«Driving school Barcelona»«Car license»«Motorcycle license»

Conversion rate3.2% → 4.9%

+48%First-year revenue
+197%Monthly visits (32k)
Ago
Sep
Oct
Nov
Dic
Caso de éxito: Ufesa

Case study

SEO, CRO

Ufesa

Ufesa is a leading Spanish home appliance brand with constant technological innovation to make everyday life at home easier.

View full case

What we achieved:

Revenue +31% the first year

Top #1«Air fryer»«Electric blanket»«Buy a fan»
+31%First-year revenue
+185%Monthly visits
Ago
Sep
Oct
Nov
Dic

Case study

SEO, Paid Media, International

Caso de éxito: Huiike

Huiike

Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.

View full case

What we achieved:

Market expansion +4 países

Top #1«Paddle surf boards»«Paddle surf»«Buy a paddle surf board»
+22%First-year revenue
+140%Monthly visits
Ago
Sep
Oct
Nov
Dic
Caso de éxito: All Radical

Case study

e-commerce, Paid Media, CRO

All Radical

Mountain and outdoor sports retail. A campaign strategy and conversion optimization that sold out the inventory at the peak of the season.

View full case

What we achieved:

Stock sold out in season

Top #1 Local«Ski lessons»«Ski rental»«Snowboard lessons»
+22%First-year revenue
+95%Monthly visits
Ago
Sep
Oct
Nov
Dic

Client reviews

What our clients say

4,9/5,0Based on 30 reviews
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasJavier Ruyra VilluendasCEO of Ceditech
If you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteBorja Prieto BustamanteHead of Marketing at Factorial
Oscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoJavier Garcia SotoCEO of Tok&Go
Pedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneJonathan SeoaneCo-founder of WeFox
They helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullJordi RebullFounder of Veneers
Pedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoMarco CreativoFounder of Marco Creativo
01

Proven data

A results-driven strategy, not a vanity one.

Growing on YouTube takes more than uploading videos.

The key is a content strategy that attracts and holds your target audience’s attention, optimizing every detail of the video.

We measure, adjust and optimize with data to ensure each video has the greatest possible impact on your goals.

02

The world’s second search engine

Where your audience is already searching.

Only the most up-to-date agencies use YouTube SEO to boost brands.

YouTube is the second most used search engine on the planet. Ranking well there means showing up right when someone searches for what you offer, in video format.

And video builds a trust and brand recall that no other format achieves.

03

Your success starts here

From viewers to repeat buyers.

Don’t waste the chance to connect with a global audience.

With our experience you optimize your channel to reach and exceed your goals: more views, more brand and more sales.

Video isn’t the future: it’s the absolute present of information search. Take advantage of it before your competition does.

Why do YouTube SEO

Three reasons ranking on YouTube is one of the most profitable and most overlooked marketing investments.

  1. 01

    Evergreen traffic you don’t keep paying for

    A well-ranked video keeps bringing you views and customers months (or years) after you upload it, at no cost per click. It’s an asset, not a recurring expense like Ads.

  2. 02

    Brand authority and trust

    Video builds a connection with your audience that no other format matches. Seeing and hearing you generates the trust that makes people choose you.

  3. 03

    Little competition, lots of opportunity

    Most brands still don’t work YouTube SEO seriously. Getting in now means positioning yourself on a huge channel with very little real competition.

  4. Your channel not taking off?

    We audit your channel and your videos and tell you what’s holding back your growth on YouTube.

    I want to grow on YouTube

No fluff, no strings

Tried it before and it didn’t work? This is how we work.

  1. 01

    We work with measurable goals (KPIs).

    We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.

  2. 02

    Continuous contact: we are here for whatever you need.

    Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.

  3. 03

    No lock-in: no fine print.

    We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.

Equipo de Palo Seco en una reunión de estrategia

FAQ

Have a question about YouTube SEO?

We’re here to answer them. And if any remain, let’s talk.

Talk to an expert
Why do YouTube SEO?

Because YouTube is the second most used search engine in the world and runs on an extremely powerful recommendation algorithm. Ranking your videos well gives you qualified, recurring traffic, brand authority and a connection with your audience that no other format achieves, without depending on paying for every visit.

How does YouTube SEO work?

It combines two things: the optimization of each video (keywords, title, description, tags, thumbnail, chapters) and the behavioral signals the algorithm values (retention, CTR, watch time, engagement). We work both so YouTube understands your video and recommends it to the right audience.

Does YouTube SEO run on algorithms?

Yes. YouTube uses a neural network that learns from how people react to your videos to decide who to recommend them to. We’ve been studying that system since 2018 to identify the factors that truly move the needle and apply them to your channel.

Why hire an agency to do YouTube SEO?

Because combining content strategy, technical optimization and analytics takes experience and time. We’ve already grown channels (ours has over 200,000 followers) and we apply that proven formula to yours, so you don’t waste months testing what we already know works.

How long until I see results?

YouTube SEO is organic, so it’s a long-distance race: the first optimized videos start gaining traction in weeks, and the channel’s cumulative effect (authority, subscribers, recommendations) grows exponentially over the months. Every well-made video adds up forever.

More to explore

Other services that change everything

Estrategia de Marca

Si ya tienes una marca, pero nadie la entiende, recuerda esto: lo que no se comunica, no existe. Tomamos tu branding y lo convertimos en una estrategia de marketing que posiciona, genera autoridad y hace que te elijan. Mensaje claro, presencia fuerte y campañas que venden. Nada de teorías, todo acción.

View service →

SEO / GEO / AIO

No hacemos SEO para verte en la página #1 de Google (que no está mal, pero eso es de 2020), hacemos SEO para que vendas más. Posicionamos tu marca donde importa: en Google, ChatGPT, YouTube y más. Nada de humo, solo resultados que escalan tu negocio.

View service →

Performance & Paid Media

Cada euro en anuncios tiene que multiplicarse, no desaparecer. Creamos campañas con ROAS positivo desde la estrategia hasta el copy. Datos, pruebas y ajustes constantes. Rentabilidad, no ad spend sin control.

View service →

Experiencia de usuario / CRO

No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.

View service →

Soluciones a medida

Cuando ninguna herramienta de las de siempre te encaja, la construimos. Creamos productos, software y automatizaciones a medida que resuelven problemas reales de tu negocio: ahorrar horas, ordenar tus datos, integrar tus sistemas y atender mejor a tus clientes. La tecnología —IA incluida— al servicio de tu cuenta de resultados, no al revés.

View service →

Diseño / Desarrollo web

Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.

View service →

Client portal

Work with a live dashboard, not with reports.

Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.

See the client portal

Talk toPalo Seco expertan expert

Book a call
Get a quote