Custom solutions in Barcelona
Custom solutions Barcelona
Tools that keep up with your startup or your e-commerce.
Barcelona is a hub for startups, tech products and e-commerce, and in that ecosystem speed is everything. When the business takes off, manual processes and tools that don’t talk to each other become the bottleneck. We build custom products that automate operations, organize your data and let you scale without multiplying the work.
Some of our clients
Barcelona isn’t short on ambition: it’s short on processes that scale
Startups and e-commerce that grow fast end up tangled in half-finished integrations, shared spreadsheets and tasks that depend on one person. We build the missing infrastructure: automated flows, real-time dashboards and solid integrations so growth doesn’t turn against you.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoStartup speed
We build fast what your business needs now.
In Barcelona’s tech ecosystem, arriving late costs market share.
We work in useful versions: instead of an endless build, we deliver a first solution that already solves your problem and expand it as the business validates it.
Less dead code and more product in motion, at the pace a startup or a growing e-commerce demands.
Connected e-commerce
Get your store talking to everything else.
We integrate your e-commerce with stock, logistics, invoicing and marketing.
Many Barcelona shops lose hours reconciling orders, stock and data across platforms that don’t communicate. We connect your store (Shopify, WooCommerce or another) with the rest of your systems so data flows on its own.
When it helps, we add AI to qualify leads or automate support, but always in service of the sale.
Data to decide
Your metrics in one place, in real time.
Custom dashboards to make decisions without chasing numbers.
In an environment so focused on product and growth, deciding blind is expensive. We unify your sources—sales, CAC, retention, stock—into clear, real-time dashboards.
And all in private, GDPR-compliant environments: your data and your clients’ stays under your control.
Why Barcelona startups and stores choose custom
When you compete on speed, a tool built for your operations is the difference between scaling with order or grinding to a halt in admin.
- 01
Built for your business, not generic
A template forces you to work its way; a custom solution works your way. It fits your real processes, not the other way around, so you don’t pay for features you don’t need or miss the ones you truly do.
- 02
It pays for itself
The right question isn’t how much it costs, but how much it costs you to keep going without it. If a tool gives you back 15 or 20 hours a month, the investment pays off in weeks and from there on it’s margin.
- 03
The product is yours
The software and the code are yours, with their documentation. We don’t lock you in: if one day you want to continue on your own or with another team, you can. Our guarantee is that you stay for results, not out of dependence.
- 04
It scales with you
We build on a foundation designed to grow. When your volume doubles, the tool holds up; you won’t have to throw it all out and start from scratch every time you move up a level.
- 05
Fewer human errors
What a person does by hand at seven in the evening fails; what an automated process does, doesn’t. By removing copy-paste and mechanical tasks, the errors that cost money and clients disappear.
- 06
Your data under control
We work in private environments and in compliance with GDPR. Your information and your clients’ is yours and stays where it belongs, without feeding third-party systems.
- 07
An edge you can’t buy off the shelf
Your competition can buy the same off-the-shelf software you can. What they can’t buy is a tool designed around the way you work: that’s an asset of your own and hard to copy.
- 08
It integrates with what you already use
No need to ditch your CRM or switch your ERP. We connect to the tools you already have and add a layer that makes them work together, without traumatic migrations.
- 09
Order instead of chaos
When information stops being scattered across emails, chats and stray spreadsheets and moves to a single place, the whole team works from the same truth. Fewer misunderstandings, less rework, more pace.
What’s holding you back in Barcelona?
Tell us which process steals your hours or where your store gets stuck and we’ll propose the most direct solution.
Talk about my case
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Do you have any questions about custom solutions in Barcelona?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertDo you work with Barcelona startups and e-commerce?
Yes, it’s a big part of our day-to-day. We work with startups, tech product companies and e-commerce in the Barcelona area, remotely and with follow-up meetings, and we can meet in person at the key moments. We understand the pace and priorities of a business that scales.
How much does a custom solution cost?
It depends on the scope, but we work in phases to keep the investment under control. A first, well-defined project usually starts in the region of €2,000–€4,000. For a startup or an e-commerce the key is the return: if automating operations frees up your team’s hours or recovers sales lost between systems today, the investment pays off fast.
How long does it take to get it up and running?
We work with fast deliveries, very much in line with Barcelona’s product culture. A well-defined automation or tool can be operational in a few weeks, and on larger projects we deliver a first useful version soon and iterate in phases.
Can you integrate my store (Shopify, WooCommerce) with my systems?
Yes. We connect your e-commerce with the stock, logistics, invoicing, CRM or marketing tools you use, through their APIs. The goal is that you stop reconciling data by hand between platforms and that your whole ecosystem talks to each other.
Is it safe with my data and GDPR-compliant?
Yes. We set up private environments and comply with GDPR. Your data and your clients’ isn’t used to train public models or shared with third parties. Security and control of information are part of the design from the start.
Who owns the product and do you offer maintenance?
The code and the product are yours, with documentation, as an asset of your company; something startups particularly value ahead of future rounds or due diligence. Once it’s live we can handle maintenance, improvements and support at the level you need, without tying you down.
Custom solutions by city
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View service →Client portal
Work with a live dashboard, not with reports.
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See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
