Custom solutions in Madrid
Custom solutions Madrid
Bring order to your company’s operations in Spain’s most demanding market.
Madrid concentrates corporate headquarters, firms and an enormous density of SMEs competing at a relentless pace. When volume grows, so does operational chaos: manual processes, scattered data and teams putting out fires. We build custom tools that bring order, save hours and free up your people for what really drives revenue.
Some of our clients
In Madrid the problem isn’t growing: it’s whether operations can keep up
Many Madrid companies scale faster than their processes can handle. People get hired just to move data around, reconcile spreadsheets and chase information between departments. That’s exactly what we tackle: we automate the repetitive, centralize the data and connect the systems so growth doesn’t mean multiplying admin.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoVolume under control
So growing doesn’t mean hiring just to manage.
In a market as dense as Madrid, manual operations are an expensive drag.
In medium and large Madrid companies it’s common for several people to spend half a day moving data between tools. That work generates no business: we automate it so your team gets back to selling and serving.
We break the direct link between billing more and expanding headcount for admin tasks.
Corporate environments
We integrate with your stack, we don’t replace it.
We coexist with the ERP, the CRM and the processes your company already has.
Madrid companies rarely start from scratch: they have legacy systems and established processes. We connect to them and add the missing layer, without traumatic migrations or root-and-branch change.
When it helps, we back the solution with AI to automate or analyze data, always in service of the process.
Data and compliance
Security and GDPR without giving up agility.
Private environments built for the demands of a corporate market.
In Madrid many projects go through committees and demanding legal teams. We design with security and compliance from the start: your data stays where it should and doesn’t feed third-party systems.
Real innovation, without compromising your company’s information or your clients’.
Why Madrid companies bet on custom
In such a competitive market, ordering operations and deciding with data is the difference between scaling with margin or drowning in admin.
- 01
Built for your business, not generic
A template forces you to work its way; a custom solution works your way. It fits your real processes, not the other way around, so you don’t pay for features you don’t need or miss the ones you truly do.
- 02
It pays for itself
The right question isn’t how much it costs, but how much it costs you to keep going without it. If a tool gives you back 15 or 20 hours a month, the investment pays off in weeks and from there on it’s margin.
- 03
The product is yours
The software and the code are yours, with their documentation. We don’t lock you in: if one day you want to continue on your own or with another team, you can. Our guarantee is that you stay for results, not out of dependence.
- 04
It scales with you
We build on a foundation designed to grow. When your volume doubles, the tool holds up; you won’t have to throw it all out and start from scratch every time you move up a level.
- 05
Fewer human errors
What a person does by hand at seven in the evening fails; what an automated process does, doesn’t. By removing copy-paste and mechanical tasks, the errors that cost money and clients disappear.
- 06
Your data under control
We work in private environments and in compliance with GDPR. Your information and your clients’ is yours and stays where it belongs, without feeding third-party systems.
- 07
An edge you can’t buy off the shelf
Your competition can buy the same off-the-shelf software you can. What they can’t buy is a tool designed around the way you work: that’s an asset of your own and hard to copy.
- 08
It integrates with what you already use
No need to ditch your CRM or switch your ERP. We connect to the tools you already have and add a layer that makes them work together, without traumatic migrations.
- 09
Order instead of chaos
When information stops being scattered across emails, chats and stray spreadsheets and moves to a single place, the whole team works from the same truth. Fewer misunderstandings, less rework, more pace.
What’s holding you back in Madrid?
Tell us which process steals your hours or where the business slips away and we’ll propose the most direct solution.
Talk about my case
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Do you have any questions about custom solutions in Madrid?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertDo you work with Madrid companies remotely or in person?
Both. We work with companies across the Community of Madrid fully remotely, with regular follow-up meetings, and we can coordinate in-person sessions for the key moments of the project. What matters is understanding your operations well; distance is no obstacle.
How much does a custom solution cost?
It depends on the scope, but we work in phases to keep the investment under control. A first, well-defined project usually starts in the region of €2,000–€4,000. The useful question is how much it costs you to keep going without it: in Madrid, with high salaries and pace, every hour of manual admin weighs heavily, and a tool that saves 15–20 hours a month pays off fast.
How long does it take to get it up and running?
A well-defined automation or internal tool can be operational in a few weeks. On larger projects, typical of corporate environments, we start with a first useful version and expand in phases, so you see value soon without waiting for a big launch.
Can you integrate with our ERP and corporate systems?
Yes, and it’s precisely where we add the most value in Madrid. We connect to your ERP, your CRM, your payment gateways or any system with an API, and we develop the integrations needed so everything talks to each other. We don’t replace your stack: we make it work together.
Is it safe with our data and GDPR-compliant?
Yes. We set up private environments and comply with GDPR, something key for the legal teams of Madrid companies. Your sensitive data isn’t used to train public models or shared with third parties: security is part of the design from day one.
Who owns the product and do you offer maintenance?
The code and the product are yours, with their documentation, as an asset of your company. Once it’s live we can handle maintenance, improvements and support at the level you need. And since we hand everything over, you’re never tied down: you stay with us because it’s worth it.
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See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
