From a local market to 4 new countries
Paddle surf and water sports brand.
Huiike sold paddle surf boards with an excellent product but a clear ceiling: they relied almost entirely on a single market and on the season. We built their organic visibility, scaled their Paid investment and prepared the brand to sell abroad. The result: +22% revenue in the first year and the door open to 4 international markets.
The starting point
Great product, but a glass ceiling
Huiike had a product people loved, but its growth kept hitting two limits: the heavy seasonality of water sports and the dependence on a single market. Every summer it worked; the rest of the year, the business cooled off.
In organic search they barely showed up for the queries that truly sell (“buy paddle surf board”), so they leaned on paid ads and word of mouth. And to really grow they needed something they didn’t have: a presence beyond their borders.
The goal was clear: stop depending on the season and on a single country, and turn Huiike into a reference brand able to sell all year round and across several markets.
What we did
Build the brand, win Google and cross borders
More ads weren’t enough: we needed a solid foundation that could sustain growth at home and abroad.
- 01
SEO that targets buying intent
We restructured the site and created content around the searches that sell, not the ones that only bring the curious. We went from invisible to dominating terms like “paddle surf boards” or “buy paddle surf board”.
- 02
Internationalization done right
We prepared the site to sell abroad: multilingual structure, correct hreflang and a market selection based on real opportunity, not a hunch. We entered where there was demand and product fit.
- 03
Paid Media to scale sales
With the organic base growing, we used Google and Meta to accelerate. Native creatives and clean tracking so every euro went to the most profitable products and audiences, at home and abroad.
- 04
A brand that holds up all year
We worked on brand positioning to reduce the dependence on the season: content, authority and a constant presence so Huiike stayed top of mind even outside the summer peak.
Results
More sales, more countries, less seasonality
With strong organic, sharp Paid and a solid brand, growth stopped depending on the summer.
Services applied in this project
We went from selling only in summer and only here, to taking orders all year and from several countries. They gave us a clear plan and executed it. Today Huiike is a brand, not just a product.
