A well-known brand that could already sell more
Home appliances and innovation for the home.
Ufesa is a leading Spanish brand in small home appliances, with plenty of recognition and product. The problem wasn’t that people didn’t know them, but that their digital presence wasn’t squeezing all that potential: lots of demand searching for their products and a site that was leaving sales on the table. With SEO and CRO we turned that demand into revenue: +31% in the first year.
The starting point
Plenty of demand searching for you, and sales slipping away
Ufesa had something many brands envy: people actively searching for their products. Air fryers, electric blankets, fans… categories with huge, seasonal demand. The challenge wasn’t generating interest, but capturing it.
And that was the problem: they didn’t rank at the top for the searches that sell most, and when users landed on the site, too many sales were lost on the way to purchase. Unconvincing product pages and a funnel with friction turned traffic into visits, not orders.
The goal: dominate the high-demand product searches and give every visit a far better chance of ending in a purchase.
What we did
Win the search and don’t lose the sale
Two fronts at once: bring in the right user with SEO and don’t let them slip away with CRO.
- 01
SEO for high-demand products
We prioritized the categories with the most volume and the strongest seasonal buying intent. We optimized the product and category pages to rank at the top right when people search for “air fryer” or “electric blanket”.
- 02
CRO audit of the ecommerce
We used data to find where users dropped off: unconvincing product pages, unanswered doubts and a checkout with more friction than it needed. We located the leaks before touching anything.
- 03
Product pages and checkout that convert
We redesigned the product pages with the information and social proof the buyer needs, and simplified the checkout. Every change validated with tests, not opinions.
- 04
Clean measurement to decide
We set up reliable analytics with server-side tracking to know at all times which categories and which actions drove real sales, and to focus the effort there.
Results
The same interest, a lot more sales
By bringing in better traffic and converting better, the brand’s potential finally translated into revenue.
Services applied in this project
The brand was already well known, but the site wasn’t making the most of it. They helped us show up where people buy and turn those visits into orders. The difference in revenue was clear from the very first year.
