AI Agents
Custom AI agents
Not automations that follow rules: systems that reason.
An automated flow always does the same thing. An AI agent understands the context, decides and acts. We design agents connected to your tools that handle customers, qualify leads or run operations with judgment, not with rigid rules. Digital employees that never sleep.
Some of our clients
From “if this happens, do that” to “just solve it”
Classic automation breaks the moment an unforeseen case shows up. An AI agent reasons about the situation, consults the sources it needs and makes the best available decision. It’s the difference between a macro and a digital colleague.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoRules vs. judgment
Classic automation breaks with the unexpected.
An AI agent reasons about what wasn’t foreseen.
Traditional flows only know how to do what you told them, step by step. The moment an edge case appears, they stall or fail and someone has to step in.
An agent understands the goal, evaluates the situation and chooses the best path, even in situations no one explicitly programmed.
Talking isn’t enough: it has to act
A good agent doesn’t just answer, it executes.
We give it tools to query data and carry out real actions.
A chatbot that only chats adds little. The difference is connecting it to your systems so it checks real stock, updates the CRM or creates an order.
We design the agent with controlled access to your tools so it resolves things end to end, rather than just pointing you in a direction.
Autonomy with safeguards
Powerful, but always under control.
We define what it decides alone and what needs your sign-off.
Giving an AI unlimited autonomy is a risk. That’s why we define clear guardrails: permitted actions, thresholds that require human approval and traceability for everything.
The result is an agent you can trust: fast and autonomous where it should be, cautious where it matters.
Benefits of AI agents
Three reasons an agent beats traditional automation.
- 01
They respond instantly, 24/7
No customer or lead is left without a reply, at any hour. An agent handles dozens of conversations at once without losing quality or patience.
- 02
They resolve, not just forward
Connected to your systems, they carry out real actions end to end. They don’t pass the buck: they close the matter whenever it’s within their limits.
- 03
They scale your knowledge
An agent concentrates the know-how of your best employee and makes it available everywhere at once. Your expertise stops depending on a single person.
What task would you like to delegate to an agent?
Tell us about a process that eats up judgment and time, and we’ll outline the agent that solves it.
Request a proposal
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about AI agents?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertHow is an AI agent different from a normal chatbot?
A traditional chatbot follows scripts and answers with predefined text; it gets lost the moment you leave the expected path. An AI agent reasons about the context, queries real data from your systems and executes actions to truly solve the problem. The difference is like an automatic reply versus a digital colleague that understands and acts.
Can the agent carry out actions or only respond?
It can act, and that’s where its value lies. We connect it to your CRM, your ERP, your email and your APIs so it can query real information and execute tasks: create an order, update a record, book a meeting or send an email. An agent that only chats adds little; one that resolves things end to end changes your operations.
Is it safe to let an AI make decisions?
With the right limits, yes. We never deploy an uncontrolled black box. We define clear guardrails: which actions it can perform autonomously, which require human approval and how everything is logged for auditing. You get autonomy where it adds value and caution where it matters.
Do I need lots of data or mature processes to start?
You don’t need a perfect starting point. We begin with a concrete, well-scoped use case —handling a frequent question, qualifying leads, an operational task— and make it truly work. From there we expand. An agent solving a real problem beats a grand plan that never ships.
What happens if the agent can’t solve something?
We design it to recognize its limits. When a case exceeds what it can or should do, it escalates to a person with the full context of the conversation, so the customer doesn’t have to repeat themselves. Collaboration between the agent and your team is part of the design, not a failure.
More to explore
Other services that change everything
Estrategia de Marca
Si ya tienes una marca, pero nadie la entiende, recuerda esto: lo que no se comunica, no existe. Tomamos tu branding y lo convertimos en una estrategia de marketing que posiciona, genera autoridad y hace que te elijan. Mensaje claro, presencia fuerte y campañas que venden. Nada de teorías, todo acción.
View service →SEO / GEO / AIO
No hacemos SEO para verte en la página #1 de Google (que no está mal, pero eso es de 2020), hacemos SEO para que vendas más. Posicionamos tu marca donde importa: en Google, ChatGPT, YouTube y más. Nada de humo, solo resultados que escalan tu negocio.
View service →Performance & Paid Media
Cada euro en anuncios tiene que multiplicarse, no desaparecer. Creamos campañas con ROAS positivo desde la estrategia hasta el copy. Datos, pruebas y ajustes constantes. Rentabilidad, no ad spend sin control.
View service →Experiencia de usuario / CRO
No rediseñamos por gusto ni cambiamos botones porque sí. Analizamos, testeamos y optimizamos cada paso para que más visitantes se conviertan en clientes. Mejor experiencia, más ventas. Conversiones, no opiniones.
View service →Soluciones a medida
Cuando ninguna herramienta de las de siempre te encaja, la construimos. Creamos productos, software y automatizaciones a medida que resuelven problemas reales de tu negocio: ahorrar horas, ordenar tus datos, integrar tus sistemas y atender mejor a tus clientes. La tecnología —IA incluida— al servicio de tu cuenta de resultados, no al revés.
View service →Diseño / Desarrollo web
Usamos WordPress cuando tiene sentido, pero no nos quedamos con la típica plantilla. Diseñamos todo a medida en Figma y luego desarrollamos: WordPress, Shopify, Framer, Webflow o código real. Sitios rápidos, únicos y sin límites técnicos.
View service →Client portal
Work with a live dashboard, not with reports.
Every client gets their own panel: hours spent, traffic, rankings and attributed sales, in real time. Full transparency, no waiting for the end-of-month PDF.
See the client portal- 36 hHours spent
- 48.320Traffic
- 128.400€Attributed sales
