Surveys & Market Research
Surveys & market research
Data says what’s happening. Your customer tells you why.
Analytics shows you where users drop off, but not why they leave. For that we go to the source: we listen to your customers with surveys and interviews to understand their real motivations, their blockers and what truly makes them buy. The why that no chart gives you.
Some of our clients
Stop assuming what your customer wants: ask them
Too many business decisions are made on internal assumptions. Voice of Customer replaces those assumptions with direct evidence: what your customer values, what holds them back, what words they use. One well-captured qualitative insight is worth more than a thousand office opinions.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoThe why
Analytics shows you the symptom, not the cause.
Only your customer knows the real reason for their decision.
Knowing that 40% abandon at checkout is useful, but it doesn’t tell you why. Is it the price? The shipping costs? An unresolved doubt? Without the why, any change is a bet.
By asking the source you discover the real cause and stop fixing problems that never existed.
Their words, not yours
Your customer is already telling you how to sell to them.
The copy that converts usually comes straight from the customer’s mouth.
The phrases your customers use to describe their problem and your solution are gold for your website and your ads. They connect because they’re real.
We capture that language and turn it into messages that resonate far better than any text invented in a meeting.
Deciding with evidence
Fewer opinions, more certainties.
Research lowers the risk of every decision.
Launching a product, changing a price or redesigning a website without understanding your customer is playing roulette. Research lowers that risk.
With real evidence on the table, decisions stop depending on who speaks loudest in the meeting.
Benefits of listening to your customer
Three reasons why research is the foundation of all good CRO.
- 01
You understand the why
You stop guessing why people buy or leave. With the real reason in hand, every improvement you make hits the bullseye.
- 02
Better copy and offer
Your customers’ language becomes messages that connect, and their objections become an offer that’s harder to refuse.
- 03
Less risk
Every important decision is made with evidence, not assumptions. Research is the cheapest insurance against a costly mistake.
Do you really know why they buy (or don’t)?
We design a survey and interview plan so you stop assuming and start knowing.
I want to know
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about research?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhy research if I already have analytics?
Analytics and research are complementary, not alternatives. Analytics tells you what happens (where users drop off, which pages convert less), but not why. Surveys and interviews capture your customers’ real motivations, doubts and blockers. Combining both is what turns a hypothesis into a certainty and stops you changing things blindly.
Do I need a lot of customers for it to work?
Not necessarily. Quantitative surveys benefit from more volume, but qualitative research (interviews) delivers a lot even with a few conversations: five or six well-run interviews already reveal clear patterns. We adapt the method to your situation to reach useful conclusions with the customers you have.
What do I get at the end of the research?
A set of actionable insights, not a report to file away. We deliver the key conclusions about your customers’ motivations and blockers, the real language they use and concrete recommendations for your website, your offer and your communication. The goal is for you to act on what’s learned from day one.
Is this part of CRO or something separate?
It’s a fundamental piece of CRO. Conversion optimization isn’t just about moving buttons: it’s about understanding the person who decides. Research provides the “why” that gives meaning to everything else (audit, A/B testing, funnel improvements). Without it, you optimize blindly; with it, every experiment starts from a solid hypothesis.
How much does market research or customer research cost?
It depends on the scope: a well-framed online survey doesn’t cost the same as a full program with in-depth interviews and competitor research. That’s why we tailor the method to your goal and your budget, and give you a fixed proposal before we start. Think of it as cheap insurance: what research costs is usually a fraction of what you save by not launching a wrong product, price or redesign.
How long does the research take to be ready?
An online survey can yield useful conclusions in a couple of weeks; a study with interviews and market analysis usually runs between three and six weeks, depending on how easy it is to reach your customers and the volume of responses we’re after. We don’t rush: gathering half-baked data leads to false conclusions and costly decisions. We give you a realistic schedule from the start and updates as the first patterns emerge.
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