Online Reputation
Online reputation
Your reputation is your most fragile asset. And your most valuable.
One search is enough for a customer to decide whether they trust you or not. We monitor and manage what’s said about your brand across the web, build a wall of positive content and stand ready to manage any crisis. We protect your image 24 hours a day.
Some of our clients
What Google says about you decides your sales
A customer’s first contact with your brand is no longer you: it’s what they find when they search for you. If that first impression fails, you’ve lost them before you start. We work so that when people search your name, they find exactly the brand you want to project.
Why do so many brands trust our agency?
Talking to other agencies? Oh… we’re sorry.
3 real reasons why we’re different from the rest.
How can we help you?Always one step ahead
1. We set the trend and innovate
We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.
We live marketing… and we teach it
2. References in Marketing, AI and UX
We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.
Partners of the leading software
3. We work with the most TOP brands
We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.
Case studies
The success case is our goal
Case study
SEO, SEM, UX, CRO
Zona F
Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.
View full caseWhat we achieved:
Conversion increase +30%
Conversion rate3.2% → 4.9%
What we achieved:
Revenue +31% the first year
Case study
SEO, Paid Media, International
Huiike
Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.
View full caseWhat we achieved:
Market expansion +4 países
What we achieved:
Stock sold out in season
Client reviews
What our clients say
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasCEO of CeditechIf you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteHead of Marketing at FactorialOscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoCEO of Tok&GoPedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneCo-founder of WeFoxThey helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullFounder of VeneersPedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoFounder of Marco CreativoThe first impression
They judge you before they talk to you.
A search for your name is your new cover page.
Before buying from you, hiring you or trusting you, people search for you. What they find in that search weighs more than any ad.
If the results don’t tell the story you want, you’re losing customers without even knowing it. We work so that cover page is flawless.
Prevent and protect
The best crisis management is the one that avoids the crisis.
Constant monitoring to act before it escalates.
We continuously watch what’s being said about your brand to catch problems while they’re still small and manageable.
And if a crisis does hit, we have the protocol and the experience to contain it quickly and with judgment, not with improvisation.
Reputation is profitability
A trusted brand converts better.
Reputation isn’t image: it’s the bottom line.
Trust reduces purchase friction. When your reputation is solid, the customer arrives already convinced and the cost of convincing them drops.
Investing in reputation is investing in making all your marketing work better, because it builds on a foundation of credibility.
Benefits of caring for your online reputation
Three reasons why your reputation deserves professional management.
- 01
More trust, more sales
A solid reputation reduces the customer’s doubts before buying. Prior trust makes your whole funnel convert better.
- 02
Protection against the unexpected
With monitoring and a crisis protocol, a one-off problem doesn’t turn into a fire that damages your brand for years.
- 03
Authority for AI too
Coherent, positive information about your brand makes search engines and AI models present you as a reliable, go-to option.
What does a customer find when they search for your brand?
We analyze the current state of your online reputation and tell you what your name projects today.
Request an analysis
No fluff, no strings
Tried it before and it didn’t work? This is how we work.
- 01
We work with measurable goals (KPIs).
We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.
- 02
Continuous contact: we are here for whatever you need.
Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.
- 03
No lock-in: no fine print.
We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.
FAQ
Have a question about online reputation?
We’re here to answer them. And if any remain, let’s talk.
Talk to an expertWhat exactly is online reputation management?
It’s the set of actions to monitor, protect and improve what’s said and found about your brand online: search engines, social media, reviews and media. It ranges from social listening and review management to creating positive content and responding to crises. The goal is for the image your name projects online to be the one you want and to reinforce trust.
Can negative content be removed from Google?
Sometimes yes and sometimes no, depending on the case and the law. The most solid and sustainable strategy usually isn’t to “delete”, but to build and rank positive, truthful content that displaces the negative in search results. We analyze each situation and combine the legitimate avenues available (management, response, reputation SEO and, where appropriate, removal requests) with judgment. We can’t promise to erase content.
What do you do if my brand suffers a reputation crisis?
We act fast and with a level head. We assess the scope, define the message and tone of response, contain the spread and work to restore the narrative. Speed is key: that’s why constant monitoring lets us catch problems while they’re still manageable. Improvising in a crisis usually makes it worse; having a protocol saves it.
How long does it take to improve my reputation?
It depends on the starting point. Some actions (review management, responses, listening) have an almost immediate effect; building a wall of positive content that dominates searches for your brand is a matter of months, because reputation SEO needs time to consolidate. It’s a long-distance race, but every advance is cumulative and lasting.
How much does online reputation management cost?
It depends on the starting point and the scope of the work. A maintenance plan of monitoring and review management is not the same as reversing a crisis or displacing highly ranked negative content, which demands much more content and reputation SEO effort. That’s why we always start with an analysis of the current state of your brand and, from there, propose a plan tailored to your situation and budget, without charging for work you don’t need.
How do you start working on my reputation?
We begin with an audit of what your name projects today: what shows up when people search for you, what’s said in reviews, social media and press, and what signals AI receives about your brand. With that diagnosis we prioritize the urgent (putting out fires and handling active negatives) and set up the long-term part: continuous monitoring, review management and creation of positive content. You’ll always know what we’re doing and why; no smoke and mirrors.
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