A driving school with 30 years, now up to date online
Leading driving school in Barcelona and Hospitalet.
Zona F had been training drivers for over 30 years, from cars to trucks. Reputation and experience to spare; but student acquisition was still anchored in word of mouth while the competition moved online. We modernized their entire digital acquisition —local SEO, SEM and a site built to convert— and drove enrollments up: +48% revenue in the first year.
The starting point
Plenty of offline reputation, little online presence
Zona F was a reference in its area: decades of track record, thousands of students and a solid reputation. But today’s prospective student doesn’t ask a neighbor: they search for “driving school Barcelona” on their phone and choose from what they see on Google.
And there, Zona F barely showed up. Their site was outdated, didn’t capture leads well and lost most of the interested prospects before they left their details. All that offline authority wasn’t translating into online enrollments.
The challenge: bring Zona F’s reputation to where decisions are made today (the search engine and the phone) and turn those visits into enrolled students.
What we did
Show up, convince and enroll
We treated the whole acquisition as one system: local visibility, immediate traffic and a site built to convert.
- 01
Local SEO to own the area
We optimized the Google listing, the pages by license type and the local signals to show up at the top when someone in Barcelona or Hospitalet searches for a driving school. A presence right where and when the decision is made.
- 02
SEM to capture from day one
While organic grew, we launched Google Ads campaigns on the highest-intent searches (“car license”, “motorcycle license”) to fill the funnel with prospects right away.
- 03
UX and a site built to convert
We redesigned the experience with one clear goal: to make leaving your details or requesting information easy and immediate. Fewer steps, clear messaging and a site that’s fast on mobile, which is where almost everyone arrives.
- 04
CRO of the enrollment funnel
We optimized the form and the acquisition journey with real tests to lift conversion. We went from converting 3.2% of visits to 4.9%: more enrollments with the same traffic.
Results
The reputation of always, now online too
With local visibility, quality traffic and a site that converts, acquisition stopped depending only on word of mouth.
Services applied in this project
We spent 30 years filling classrooms through word of mouth, but online we didn’t exist. Now we show up first and the site brings in real enrollments. We only wish we’d done it sooner.
