Custom solutions in Andorra

Custom solutions Andorra

We’re local: the tool your Andorran business needs, built for you.

Palo Seco is an Andorran agency, and we know first-hand how business works in the Principality: retail, tourism and skiing, banking and services, and the many companies that set up here. In all of them there are processes still done by hand and data spread across five places. We build custom products and tools that organize your operations so you save hours, sell more and work with reliable data.

Since 2013helping businesses
+300happy clients
+16countries
+5M€in Ads managed/year

Some of our clients

In Andorra, closeness counts: we’re right beside you

We’re not a supplier hundreds of kilometres away: we’re in the Principality and we understand its business fabric, its framework (data protection, invoicing) and its multilingual reality (Catalan, Spanish, French). We build the infrastructure your business is missing—automated flows, real-time dashboards and integrations—and we support you up close, in person when needed.

What we build to measure in Andorra

Tools that solve real problems

  • 01

    Process automation

    Those repetitive tasks that steal hours every week—moving data from one place to another, generating reports, sending the same old emails—we turn into automated flows that run on their own and error-free.

    • Processes
    • Workflows
    • Hours saved
    • Error-free
  • 02

    Custom internal tools

    Panels and small apps built for your team and the way you work. You leave behind impossible spreadsheets and the ‘only so-and-so knows how to do this’ for a tool anyone can use.

    • Internal apps
    • Panels
    • Team
    • Tailor-made
  • 03

    Dashboards and reporting

    All your data in one place and in real time: sales, stock, customers, campaigns. You stop chasing numbers across five tools and decide looking at the full picture.

    • Dashboards
    • Real time
    • Data
    • Decisions
  • 04

    Client portals

    A space of their own where your clients check orders, documents or the status of their project without having to email you. More transparency, more self-service and fewer follow-up emails and calls.

    • Self-service
    • Transparency
    • Clients
    • Portal
  • 05

    Integrations between your systems

    Get your CRM, your ERP, your store and your invoicing to talk to each other. We connect the tools you already use so data moves on its own and you stop copying and pasting between programs.

    • Integrations
    • APIs
    • CRM / ERP
    • Sync
  • 06

    Assistants that support and qualify

    An assistant that answers the usual questions, filters who’s worth your time and books meetings 24/7. Your team only gets what matters and no client goes unanswered.

    • 24/7 support
    • Qualification
    • Scheduling
    • Filtering

Why do so many brands trust our agency?

Talking to other agencies? Oh… we’re sorry.

3 real reasons why we’re different from the rest.

Equipo de Palo Seco celebrando con el botón de plata de YouTube
Pedro, CEO de Palo SecoHow can we help you?
Let’s talk
  1. Always one step ahead

    1. We set the trend and innovate

    We do not do the same old marketing. We are pioneers at optimizing on platforms others do not even know are possible: we get ChatGPT to recommend our clients’ websites, we work SEO on YouTube and we automate processes with n8n that save thousands of hours a year.

  2. We live marketing… and we teach it

    2. References in Marketing, AI and UX

    We do not just apply what we know: we teach it, prove it and share it. We are educators with over 500,000 followers, Pedro and Oscar teach at universities such as UPC, EAE Business School and UPV, and we run our own academy with 2,000+ members.

  3. Partners of the leading software

    3. We work with the most TOP brands

    We are official partners of the most recognized software in the industry, such as TikTok, Elementor, Semrush and Raiola Networks. That means priority access, direct support and certified best practices: faster implementations, stronger integrations and more reliable results.

Case studies

The success case is our goal

Case study

SEO, SEM, UX, CRO

Caso de éxito: Zona F

Zona F

Leading driving school in Barcelona and Hospitalet, with over 30 years training drivers for every license —from car to truck— and integrating technology into teaching.

View full case

What we achieved:

Conversion increase +30%

Top #1«Driving school Barcelona»«Car license»«Motorcycle license»

Conversion rate3.2% → 4.9%

+48%First-year revenue
+197%Monthly visits (32k)
Ago
Sep
Oct
Nov
Dic
Caso de éxito: Ufesa

Case study

SEO, CRO

Ufesa

Ufesa is a leading Spanish home appliance brand with constant technological innovation to make everyday life at home easier.

View full case

What we achieved:

Revenue +31% the first year

Top #1«Air fryer»«Electric blanket»«Buy a fan»
+31%First-year revenue
+185%Monthly visits
Ago
Sep
Oct
Nov
Dic

Case study

SEO, Paid Media, International

Caso de éxito: Huiike

Huiike

Paddle surf and water sports brand. We scaled their revenue and opened up new international markets by combining SEO, paid media, and a solid brand strategy.

View full case

What we achieved:

Market expansion +4 países

Top #1«Paddle surf boards»«Paddle surf»«Buy a paddle surf board»
+22%First-year revenue
+140%Monthly visits
Ago
Sep
Oct
Nov
Dic
Caso de éxito: All Radical

Case study

e-commerce, Paid Media, CRO

All Radical

Mountain and outdoor sports retail. A campaign strategy and conversion optimization that sold out the inventory at the peak of the season.

View full case

What we achieved:

Stock sold out in season

Top #1 Local«Ski lessons»«Ski rental»«Snowboard lessons»
+22%First-year revenue
+95%Monthly visits
Ago
Sep
Oct
Nov
Dic

Client reviews

What our clients say

4,9/5,0Based on 30 reviews
I reached out to Pedro and his team at Palo Seco 3 years ago to help me with the web positioning of my architecture firm. What I liked most was how transparent they were with us from the start, sharing all their processes and making hard-to-grasp topics easy to understand. Highly recommended.
Javier Ruyra VilluendasJavier Ruyra VilluendasCEO of Ceditech
If you want a team that does SEO not just to grow traffic, but to make a real impact on your business, the Palo Seco team is exactly what you’re looking for! On top of that, their training sessions are top-notch for anyone just getting started in digital marketing.
Borja Prieto BustamanteBorja Prieto BustamanteHead of Marketing at Factorial
Oscar from PALO SECO developed the Tok&Go branding for us with excellent results. Thanks to him we have a clear brand that conveys our values. Likewise, the working methodology for building the website made the whole process simple and the result outstanding.
Javier Garcia SotoJavier Garcia SotoCEO of Tok&Go
Pedro SEO and his team have done a great job on the different projects I’ve worked on with them, always delivering quality and meeting the project deadlines.
Jonathan SeoaneJonathan SeoaneCo-founder of WeFox
They helped me understand that the online channel matters. I trusted them and, thanks to their commitment, I’ve been able to adapt to the new changes and grow my client base.
Jordi RebullJordi RebullFounder of Veneers
Pedro is a great professional; he knows the world of SEO and manages to make even the most complex terms easy to understand for people who, like me, are complete beginners in the field.
Marco CreativoMarco CreativoFounder of Marco Creativo
01

We know the market

Your Andorran business first, then the technology.

Retail, tourism, banking or services: we map your operations before building anything.

Every sector in the Principality has its own rhythm: the ski season, the cross-border flow of customers, running a shop or the processes of a services company. We start by understanding where you lose hours and where business slips away, not by ‘what can we code’.

From there we build the most direct solution: exactly what your company needs, with no ornamental features.

02

Without reinventing your company

We add to what you already use, in your language.

We integrate with your current tools and work in Catalan, Spanish or French.

You don’t have to change your CRM, your ERP or the way you work. We connect what you already have—store, invoicing, stock, banking—so data moves on its own and you stop copying and pasting between programs.

When it helps, we back the solution with AI to automate or make sense of data, but always as a means to solve, never as a gimmick.

03

Yours and secure

The product is yours. Your data, too.

We deliver code and documentation, in private environments that comply with data protection regulations.

What we build is an asset of your company, not a rental that ties you down. We hand over everything so you can run it or pass it to another team if you ever need to.

We work in private environments and respect the data protection regulations applicable in Andorra: your sensitive information doesn’t feed public models or leave where it belongs.

Why Andorra businesses choose custom

It’s not a tech expense: it’s an investment that translates into recovered hours, fewer errors and more sales, with a team right beside you.

  1. 01

    Built for your business, not generic

    A template forces you to work its way; a custom solution works your way. It fits your real processes, not the other way around, so you don’t pay for features you don’t need or miss the ones you truly do.

  2. 02

    It pays for itself

    The right question isn’t how much it costs, but how much it costs you to keep going without it. If a tool gives you back 15 or 20 hours a month, the investment pays off in weeks and from there on it’s margin.

  3. 03

    The product is yours

    The software and the code are yours, with their documentation. We don’t lock you in: if one day you want to continue on your own or with another team, you can. Our guarantee is that you stay for results, not out of dependence.

  4. 04

    It scales with you

    We build on a foundation designed to grow. When your volume doubles, the tool holds up; you won’t have to throw it all out and start from scratch every time you move up a level.

  5. 05

    Fewer human errors

    What a person does by hand at seven in the evening fails; what an automated process does, doesn’t. By removing copy-paste and mechanical tasks, the errors that cost money and clients disappear.

  6. 06

    Your data under control

    We work in private environments and in compliance with GDPR. Your information and your clients’ is yours and stays where it belongs, without feeding third-party systems.

  7. 07

    An edge you can’t buy off the shelf

    Your competition can buy the same off-the-shelf software you can. What they can’t buy is a tool designed around the way you work: that’s an asset of your own and hard to copy.

  8. 08

    It integrates with what you already use

    No need to ditch your CRM or switch your ERP. We connect to the tools you already have and add a layer that makes them work together, without traumatic migrations.

  9. 09

    Order instead of chaos

    When information stops being scattered across emails, chats and stray spreadsheets and moves to a single place, the whole team works from the same truth. Fewer misunderstandings, less rework, more pace.

  10. What’s holding you back in Andorra?

    Tell us which process steals your hours or where business slips away and we’ll propose the most direct solution. We’re right here.

    Talk about my case

No fluff, no strings

Tried it before and it didn’t work? This is how we work.

  1. 01

    We work with measurable goals (KPIs).

    We do not hide behind 50-page reports full of vanity metrics. We set real indicators from day one: more sales, more bookings and more qualified leads. If it does not impact your bottom line, it is not real marketing.

  2. 02

    Continuous contact: we are here for whatever you need.

    Forget endless support tickets or talking to a sales rep who has no idea what happens on your site. You get fluid, constant communication with the specialists who execute your strategy, working as an extension of your own team.

  3. 03

    No lock-in: no fine print.

    We do not believe in fine print or holding clients hostage with 12-month contracts. Our best guarantee is work done well. If you stay with us, it is because you see your business grow month after month. Total freedom, absolute transparency.

Equipo de Palo Seco en una reunión de estrategia

FAQ

Do you have any questions about custom solutions in Andorra?

We’re here to answer them. And if any remain, let’s talk.

Talk to an expert
Are you an Andorran company?

Yes. Palo Seco is an agency based in Andorra, so we know the Principality’s business fabric first-hand and can meet in person without any hassle. We work with shops, services companies, the tourism and financial sectors, and with companies that set up in Andorra and need to digitize their operations.

How much does a custom solution cost?

It depends on the scope, but we work in phases to keep the investment under control. A first, well-defined project usually starts in the region of €2,000–€4,000, though the useful question is a different one: how much does it cost you to keep going without it? If a tool saves you 15-20 hours a month or recovers sales lost today, it pays for itself in no time. Before we start we give you a fixed estimate.

How long does it take to get it up and running?

We work with fast deliveries. A well-defined automation or internal tool can be operational in a few weeks. On larger projects we start with a first useful version (an MVP) that already brings you value and expand it in phases, instead of waiting months for a ‘big launch’.

Do you work in Catalan and French?

Yes. We work in Catalan, Spanish and French, both in project communication and in the tools we build. For an Andorran business, with local and cross-border customers, having the solution in the right language is part of the result.

Is it safe with my data and compliant with regulations?

Yes. We set up private environments and respect the data protection regulations applicable in Andorra. Your sensitive data and your clients’ isn’t used to train public models or shared with third parties. Security and control of information are part of the design from day one.

Who owns the product and do you offer maintenance?

You do. We deliver the code and documentation, and the product remains an asset of your company. Once it’s live, we can handle maintenance, improvements and support at the level you need, with the advantage of having us close by. And since we deliver everything documented, you’re never trapped.

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Work with a live dashboard, not with reports.

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See the client portal

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